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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. The classic LEGO bricks we’re all familiar with were invented in 1949.

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The Importance of Local Activation on Social Media: India

Mindjumpers

Internet Users: 350 million, +44% since July 2014. Mobile Social Media Users: 97 million, +5% since July 2014. The response was overwhelming, with fans of the film getting involved in the activity, giving Sonam Kapoor further exposure and the public the tools to promote the film. Different Reactions. Brand Failure.

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5 Creative Examples of Selfies as Social Media Content

Convince & Convert

Like other social media trends gone mainstream, companies can also leverage the selfie trend to tell a visual story in a way that’s both relevant and strategic. From inspiring, to the unexpected, celebrating moments, movements and fans, here are five creative uses of the selfie by companies and venues: Dove’s #BeautyIs Campaign.

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Can’t Miss Campaign: Your Year with Nike+

Convince & Convert

Inspired by the amount of running and training stats logged by Nike+ users, the company decided that data should be doing more for the people who matter the most: their community. In the campaign, Nike and its agency AKQA created over 100,000 personalized one-minute animated films designed by French illustrator-director McBess.

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Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote

Diva Marketing Blog

Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. I now speak of Bite & Booze not as a blog, but as a culinary media company. avid food TV viewers. in addition to the awesome host of course?

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A First-Class Guide to Social Media for Travel

Sprout Social

For example, Snapchat might not have appealed to Marriott Hotels at first, but we bet the company is glad it gave the app a chance. — Marriott Hotels (@Marriott) December 19, 2014. Airbnb made headlines in 2013 when it published the first short film made entirely of Vines. We're on @Snapchat !

Travel 40
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Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote

Diva Marketing Blog

Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. I now speak of Bite & Booze not as a blog, but as a culinary media company. avid food TV viewers. in addition to the awesome host of course?

Travel 40