Remove 2014 Remove Communities Remove Company Remove Engagement

Engagement Is The New Real-Time

Mindjumpers

However this coveted marketing phenomenon now has a new competitor that is ready to steal the ‘audience engagement thunder’ in 2014. We’ve taken a closer look at the new darling of social marketing – here are our insights on real-time engagement.

Marketing, community, support or all of the above?

Dave Fleet

Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. While companies were previously faceless, anonymous entities, suddenly they could have a face, and interact with the people who cared about them. Tweet.

Why Social Media Is So Important for Your Business in 2014

yMarketingMatters

It’s obvious that social media will continue to have a significant impact in 2014 on marketers and business owners: They now have the ability to reach out and communicate on a personal level with their target audience on a daily basis. Build a community.

Actionable Listening Promotes Real-Time Engagement

Mindjumpers

Most of us know by now that a social media presence is all about creating a dialogue through relevant content that will engage your target audience. Every brand has it’s own super fan, someone who engages frequently and contributes in creating a positive buzz around your product or company.

How to Name Your Private Online Community

SocialFish

The name of your association’s private online community may not seem that important in the grand scheme of your community strategy, but it can send a subtle but strong signal about your community and can really affect your community’s engagement.

Why Doesn’t Your Company Have a Social Media Voice Document?

SocialFish

A few years ago, I think you could have gotten away with keeping the company ‘voice’ safely locked away in a few choice individuals’ minds at your company. How can we expect uniform education across the company? Facebook : Tag all relevant company mentions.

Marketing, community, support or all of the above?

Dave Fleet

Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. While companies were previously faceless, anonymous entities, suddenly they could have a face, and interact with the people who cared about them.

5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)

SocialFish

One way to easily find great content to share with your company’s followers is to follow your own employees, partners, and volunteers on social media. respond to your community members, and to engage with other organizations and industry influencers.

Search & Social – Understanding the Interdependence

Mindjumpers

The plan should encompass content, platform, and community management – and put a great deal of focus into the interdependent elements of search and social together.

How to Create a Thriving B2B Advocacy Community

Convince & Convert

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site.

Culture is the Word of the Year

SocialFish

In 2014, the people at Miriam-Webster dictionary declared the word of the year to be “culture.” ” Not only does their choice of word interest me (my new company with Maddie is called Culture That Works , after all), I was also interested in their process.

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5 Ways to Connect with Your Audience Emotionally to Drive More Engagement

Convince & Convert

As a marketing professional in today’s über-competitive online space, you understand the importance and value of engaging your audience. You’re part of the 91% of B2B marketers establishing and building a community using both content and social media marketing.

Use an editorial calendar for content marketing

Sherrilynne Starkie

If you are into content marketing make 2014 the year you start an editorial calendar and keep it going all year long. For example, industry issues, trends and practices, products, company news, community news, customer testimonials and case studies.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Retail companies the world over are taking to holistic commerce and everything it brings to the table.

Social Media for Alumni Networks

SocialFish

Engaging and Inspiring Alumni Networks with Social Media from Beth Kanter. Related Posts How to Lead Your Way to a Social Organization Best Linkedin Company Pages Tools for Digital Storytelling More on Content Strategy Digital Strategy 101 Social Media Marketing Primer.

“Growth Hacking” – Ignore the Hype

Waxing UnLyrical

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. However, this version of the story neglects to mention the long-term life-cycle of the companies and how complex successful communications programs really are.

6 Reasons Univision Got a 13% Engagement Rate on a Facebook Post

Convince & Convert

One of the company’s community managers dedicated to the news division (more on Univision’s social structure below), posted to the Univision.com site a user-generated photo of the frozen Hudson River in NYC. for a total engagement rate of more than 13 percent.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Monitoring What Others Are Saying About Your Organization

SocialFish

You can’t engage your audience or your market base if you can’t see your organization through their eyes. This complaint search can help you to search over 40 complaint sites, so you can check to see whether your company is among them.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? Less than half view social media as important for supplier/partner engagement. ( As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand.

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity SMM

And yes, it’s still a key site for job seekers and employers—91 of the Fortune 100 companies (along with thousands of smaller firms) use LinkedIn for candidate searches. ” Among her tips: “Pay close attention to the most highly engaging content in the group.

Canadian government spikes the press release

Sherrilynne Starkie

In November on its relaunched blog, Unbottled , the company announced that for consumers, ‘the corporate website is dead and “press release PR” is on its way out’. Instead of a wordy press release, digital PR pros use engaging formats to tell a story.

How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Community Growth & Sustainability.

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for.

How to advertise and optimise posts on Facebook

Mindjumpers

Is your company considering content amplification on Facebook? Over the last years Facebook has been learning more and more about its users – something companies can benefit from. The platform’s special news feed algorithm enables companies to target a community based on the information people share on their profiles. ?The Do you want to increase awareness, engage, drive traffic to your website or recruit new fans?

Linkedin Update: Linkedin Products & Services Page To Be Removed

yMarketingMatters

On April 14 Linkedin Products & Services Tab will be removed from LinkedIn Company Pages! In its place, Linkedin is recommending two alternatives to share information about your products and services: Company updates. You want followers to engage and share your updates, right?

How to Produce Social Media Content for Your Business

yMarketingMatters

We always talk about making content more engaging, but never quite realize the importance of consistency. Too often, companies randomly publish a few appealing posts and tweets here and there rather than forming a system for regular content publishing. Company news and announcements.

Association Social Media: National Business Officers Association (NBOA)

SocialFish

This is a photo of me helping a member in the NBOA Connect Café at our 2014 Annual Meeting in Orlando. Our website also has a private social community, hosted by Higher Logic, called NBOA Connect. We monitor NBOA Connect for community questions, and we identify the appropriate response.

6 Tips for Building a Successful LinkedIn Company Page

Oktopost

LinkedIn company pages are now used to define and drive branding. With all that in mind, it is imperative that companies understand and invest in building, polishing, and utilizing a successful LinkedIn company page. The Future of LinkedIn Company Pages.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

event sponsorships, community outreach, analyst coverage, trade association membership) components. Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. Many SEO companies do the same with their outreach to bloggers.

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Small Business Set-Up and Digital Project Management

SocialFish

These tools and techniques help entrepreneurs of start up companies deal with the many stresses by ensuring they outline issues, use sensible time frames, and more importantly, produce a clear structure to work within. This is a guest post by Jeanne Heeraman.

Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. Pete and Rod have big plans for Fresh and Fluffy for 2014.

What Pinterest’s Updated Policies Mean for Marketers

SocialFish

On January 31, 2014, Pinterest came out with an updated Acceptable Use Policy, which will directly impact how a brand presents itself on Pinterest. The end game is still for brands to attract followers, engage them, and ultimately drive revenue.

20 Expert LinkedIn Guides

Webbiquity SMM

Four Smart Strategies to Help You Engage With More of The Right People on LinkedIn by jeffbullas.com. ” Best LinkedIn Company Pages of 2013 by LinkedIn on SlideShare. A Guide for Optimizing Your LinkedIn Company Page by B2B Inbound.

Robust Collaboration Tools to Empower the Modern Social Media Marketing Team

SocialFish

Regardless of the type of business you’re engaged in online, your trump card will, in many cases, be your team’s ability to respond to customers’ needs and communicate and give generously; none are tasks to be oversimplified, especially when serving a large client base or community.

All you need to know about organic reach on Facebook

SocialFish

But nonprofits who have worked hard to build community on their pages? If people are more active and engaged with stories that appear in News Feed, they are also more likely to be active and engaged with content from businesses.” Short version: Sigh.

Teem’d: The New Collaboration Tool

SocialFish

The goal of the social media team is to find ways to keep the company’s message meaningful and relevant for the community- making them want to stick around. Teem’d stitches together national and local contributors into a community that organizes and localizes the social media effort.

18 Expert Guides to Using Google+ for Business

Webbiquity SMM

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. Are You Pumping Up Your Google Plus Strategy in 2014?

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Can Your Brand Benefit from Digital Detox?

Convince & Convert

But rather than promote a specific brand message, take some opportunities to engage your consumers with something that’s fun, interesting, intellectually challenging, or even historical. In July 2014, the company announced plans to use its formerly blank bags and cups as literary canvases.

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Association Social Media: The CFA Institute

SocialFish

The organization’s social media footprint spans Facebook, Google+, LinkedIn, and Twitter, as well as Sina Weibo, which we use to engage with our growing number of constituents in China. 5) Is community management (group moderation) part of your responsibilities?