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The Value of Community Management and Customer Interception

Ignite Social Media

Quantifying the value behind social content that drives awareness, consideration, and, especially, direct sales/conversions is, for the most part, straightforward. Building the Value of Community Management Model. The post The Value of Community Management and Customer Interception appeared first on Ignite Social Media Agency.

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The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014. So many companies collect email addresses and (basically) spam everyone the same way. community building.

Marketing 105
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6 Quotes to Remember From #C2Miami

Waxing UnLyrical

2014 is clearly my year to be in Florida. ” - @rolandsmartin #C2Miami ”  Alayna Middleton (@LoveLivePurpose) August 8, 2014. On balance: Key takeaway from Edelman’s “Balancing Act” panel at #C2Miami : Recharge, Be Present, and Communicate.  Edelman Talent (@EdelmanTalent) August 8, 2014.

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Engagement Is The New Real-Time

Mindjumpers

However this coveted marketing phenomenon now has a new competitor that is ready to steal the ‘audience engagement thunder’ in 2014. With close resemblance to active listening, real-time engagement allows the brand to become a part of the conversation rather than a continuous flow on a one-way street. 2: Understand your audience.

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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? Mary Barra.

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Looking Ahead: Like & View Counts On Instagram

Likeable

Representatives from the company were quick to note that this was indeed a mistake, and a small test group had accidentally been made much larger. Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline. WHAT HAPPENED. Overall engagement may drop.

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Calling social marketers “gurus” is not the compliment you think it is.

Sprout Social

When a company lists that they are seeking a "Social Media Guru" you immediately know they don't know s**t about social media. — Adrian Molina (@theadrianmolina) January 22, 2014. When Social Media Coordinator/Manager/Specialist really means: Community Manager Copywriter Data Analyst Graphic Designer Researcher.