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The 3 Social Media Lessons of 2013 – And What’s In Store for 2014

Convince & Convert

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. In 2014, “the big bang of social will finally, I think, slow.” More companies seem to be realizing that this is a priority that is not going away. Take an improv class.

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Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

After auditing a class on internet marketing, they paid the professor of their course to create a website for them. Early that year, the company underwent a rebranding, complete with a package, website, and slogan that went far beyond what they had previously offered. Pete and Rod have big plans for Fresh and Fluffy for 2014.

Startup 237
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How a Volcano Created a World-Class Social Media Program for KLM Airlines

Convince & Convert

KLM had a social media presence as most companies did at the time, but they were getting flooded with questions on Twitter and Facebook about travel plans. A lot of companies don’t have the internal support for social media customer support because the higher ups don’t understand that it gains revenue in the end. People went ballistic!

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6 Skills You Need To Be A Social Media Professional

Convince & Convert

I’m a big believer in social media pros taking photography classes in 2014. Those that are constantly thinking about data and metrics, tying social outcomes to company outcomes are those that will ultimately succeed as social becomes integrated into larger business functions. Statistical Analysis. Public Speaking.

Skills 166
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The Value of Community Management and Customer Interception

Ignite Social Media

According to an article published in 2014, Harvard Business Review found a way to quantify the value of a positive customer experience, stating “customers who had the best past experiences spend 140% more compared to those who had the poorest past experience.” The Value of a Positive Customer Experience.

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What Marketers Need to Know About TikTok

Ignite Social Media

Its origins here in the West can be traced back to 2014’s Musical.ly app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. Example Best-in-Class Brands on the Platform. Since its acquisition TikTok has exploded in popularity, boasting over 1.5

Marketing 217
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A First-Class Guide to Social Media for Travel

Sprout Social

For example, Snapchat might not have appealed to Marriott Hotels at first, but we bet the company is glad it gave the app a chance. — Marriott Hotels (@Marriott) December 19, 2014. We're on @Snapchat ! Follow MarriottHotels & see how we (& some of our closest friends) #TravelBrilliantly every day.

Travel 40