Sprout Social

APRIL 11, 2017

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram. Why You Need to Use Hashtags. Types of Hashtags.

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The Realtime Report

MARCH 11, 2014

” Conversations will be grouped by hashtags that appear underneath each piece of art; the first round includes #Art140 with #Popova, #VanGogh, #Boccioni, #Klimt, #Gauguin and #Rousseau. Social Media Campaigns @Art140 art hashtag modern art MoMA Museum of Modern Art Possible'

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The Realtime Report

JULY 24, 2014

Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. Perhaps one of the more creative video campaigns featured on Instagram was Mini’s #AsktheNEWMINI series.

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The Realtime Report

JULY 16, 2014

Each post is called a bubble, hashtags are substituted with a plus sign (+), and users can tag others using an ampersand (&). Bubblew’s study was conducted online in the United States using Harris Poll, from June 30-July 2, 2014 with 2,047 participants ages 18 and over.

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The Realtime Report

FEBRUARY 11, 2014

So far the response seems very positive, with lots of hashtag #planepitch entries, ranging from silly to serious. ECA| G.Na (@PandaZMafia) February 11, 2014 . Jennifer D (@vastjewels) February 11, 2014. Jennifer D (@vastjewels) February 11, 2014. What would your #planepitch be? PlanePitch. — Million Twitter Sweepstakes.

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Keyhole.co

DECEMBER 22, 2020

This past year, brands like Hello Fresh and ASOS worked with micro influencers to run successful Instagram influencer marketing campaigns. For example, in 2014, the world was confused when soccer-star Cristiano Ronaldo appeared in a Japanese facial fitness commercial. Have Specific Goals for Your Campaign.

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The Realtime Report

FEBRUARY 5, 2014

Esurance (@esurance) February 4, 2014. This year brands were big on using hashtags to encourage viewers to engage on social media; 58% of advertisements during the Super Bowl included a hashtag. Social Media Campaigns Esurance insurance Super Bowl Super Bowl advertising Twitter contest Twitter sweepstakes' Ends 1am PT.

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GPS Twitter Insurance Hashtag 141

ProBlogger

SEPTEMBER 22, 2014

It is hard to believe but the 2014 ProBlogger Training event is already last month and if I’m honest with you – I’m still reeling from it a little. Problogger Training Event 2014: The Wrap via Style and Shenannigans. The top 9 things I learnt at PBevent 2014 via Working Women Australia. Image by WonderWebby.

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Mindjumpers

NOVEMBER 17, 2015

million users it had in 2014. I’m one of these users living in Nigeria and I’ll tell you how we use the internet socially to push a campaign here in Nigeria. Second to relevance, influencers play a key role in taking a campaign or cause viral. The same can be said of the Etisalat ad campaign featuring funny actor, Francis Odega.

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Activities Social Media Hashtag Campaign 0

Keyhole.co

NOVEMBER 17, 2023

Known for their active celebrity and athlete campaigns, it is no surprise Adidas has millions of followers across social media platforms. Posting steady updates on products and campaigns Any new product launch or update from Adidas is preceded by a lot of buzz on social media. Let’s plunge into Adidas’s social media strategy.

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Hootsuite

JUNE 25, 2019

Hashtags like #giveaway, #freebie, #liketoenter, and #commentoenter help to amplify the contest’s reach, too. To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. This type of contest can also be paired with a submission-based campaign.

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Examples Social Media Instagram Hashtag 111

The Realtime Report

JANUARY 23, 2014

In Central Kenya, four GPS-tagged bull elephants are “tweeting” through the hashtag #ElephantsLive. Space for Giants (@SpaceforGiants) January 20, 2014. Surf Life Saving WA (@SLSWA) January 23, 2014. ” Tyson: In my old home I was known for my excellent fence breaking skills. Here’s how it’s done.

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The Realtime Report

MARCH 10, 2017

This style of marketing encourages fan pages and real time hashtag conversations with influencers. Data also shows that 91 percent of viewers and customers feel compelled to participate when campaigns happen in real time. Another element of the Decoded campaign was the use of social triggers. Social Triggers.

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Unmetric

AUGUST 17, 2018

Vivo entered the Indian market in December 2014 and largely stayed under the radar until it acquired the title sponsorship for IPL in 2016. The IPL Campaigns. Vivo used Facebook and Twitter as the major platforms for running their IPL campaigns. The estimated reach of Vivo during the IPL campaign was 98 million.

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Devumi

SEPTEMBER 24, 2014

This is the exact kind of engagement that you want to drive with any Twitter campaign, and a contest can be the perfect way to do it. Ask for retweets as part of the promotion, use a hashtag specific to the contest, and speak with some viral influencers to get their help reaching a wider audience. Follow @TheFactsBook 2.

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Twitter How To Hashtag Types 92

Convince & Convert

JANUARY 23, 2014

From inspiring, to the unexpected, celebrating moments, movements and fans, here are five creative uses of the selfie by companies and venues: Dove’s #BeautyIs Campaign. Following a series of successful videos celebrating real beauty, Dove’s #BeautyIs campaign aims to show how social media is helping redefine our definition of beauty.

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Sprout Social

MAY 24, 2016

Here are a few key points to be aware of: You can collect entries by asking people to Tweet an update, follow a particular account or use a specific hashtag. If you’re asking people to use a specific hashtag, it needs to be relevant to their Tweets. Every marketing campaign needs clear objectives, especially with contests.

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Sprout Social

MAY 5, 2019

Standing out in 2014 on Instagram was easier than today. Running a successful influencer marketing campaign is not a set-it-and-go type of strategy. While you don’t want to stifle an influencer’s creativity and uniqueness, you also don’t want them to post about something unrelated to your campaign. How to track your campaign.

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Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. LikeAGirl and the importance of finding the right influencers for your campaign.

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Devumi

DECEMBER 3, 2014

The #McDStories campaign was meant to get some free positive PR on their Twitter account. — Nidge (@nlinghm) July 13, 2014. They then promoted this hashtag to non-fans. — Matt Frost (@mattfrost) November 11, 2014. — Moiz Syed (@MoizSyed) November 6, 2014. Not a whole lot of good PR there!

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Social Media Hashtag YouTube Video 92

Sprout Social

DECEMBER 22, 2016

The social listening market is growing quickly; a Forrester analysis found that in 2014, more than 50% of marketers expected listening budgets to grow by at least 5%. This report enables us to dive deeper into social data surrounding the Brand Keywords and hashtags relevant to our industry that we’re already monitoring within the Smart Inbox.

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Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. music festival in 2014 (according to Nielson Music), and of that number, 14. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities. 99,000 people per day.

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Engagement Brands Hashtag Eventful 110

Keyhole.co

OCTOBER 10, 2023

Evaluating brand sentiment can enable you to respond to feedback effectively, pick up on customer pain points, track campaign reception and success, and diagnose potential issues before they spiral out of control. The brand’s net positive sentiment dropped from 23% to -4%. Start your free trial with Keyhole today.

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Socialmedia.biz

FEBRUARY 11, 2019

While the preliminary studies on climate change communication have been centered around traditional media, for example, news coverage of pro-environmental drives and campaigns, a recent Oxford study found that researchers are more interested in probing into the contribution of social media platforms, such as Facebook and Twitter.

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Social Media Sentiment Analysis Study 88

Pixlee

APRIL 2, 2019

This constant interaction and trust-building have helped the brand grow 600% annually since it launched in 2014. Brands can then leverage this UGC in marketing campaigns, product galleries, and throughout social media. Breckenridge Resort Chamber showcased the wanderlust of its guests through a hashtag campaign called #BreckBecause.

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Strategy UGC Hotels Marketing 59

Ignite Social Media

MARCH 20, 2018

Hashtag Search. Say you are a brand that offers a product that is designed to help new moms, try searching for the hashtag #NewMom or just a key word search on Twitter. Though not everyone enjoyed the takeover in 2014, Whatever, USA was a great buzz generator. Event Based.

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Webbiquity SMM

FEBRUARY 2, 2015

Recent research shows that the largest social platforms of 2014 were: Facebook, 1.28 Failing to use (or optimize) hashtags. Harness the power of hashtags by creating your own. If your own hashtag gets picked up, then you’ll have a viral thing going. Brands should also be using trending hashtags.

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Later

JUNE 27, 2019

And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. . Influencer Marketing for Small Business Step #1: Identify Your Influencer Campaign Goal . View this post on Instagram.

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Devumi

JULY 4, 2014

The Twitter selfie craze can be harnessed for a powerful social media marketing campaign that truly engages your followers. — Shanna Nelson (@ShannaNelson) June 28, 2014. A keen Twitter selfie campaign will be the content that people turn to when they’re looking for advice from real people on what to purchase.

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Convince & Convert

JANUARY 20, 2015

users checking it once per day, it was the third-fastest growing platform in the US in 2014 and will get even bigger this year. In this example below, see how the brand shown is driving the most engagement around three topics: their holiday campaign, their branded hashtag campaign, and posts of apparel.

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Buffer Social

JUNE 30, 2017

In light of #SMDay (6/30/2017) , we’re teaming up with Bitly to share stories and celebrate the positive impact that social media has had on individuals, businesses, and the globe over the last 20 glorious years – all using the hashtag #impactofsocial. Ellen DeGeneres (@TheEllenShow) March 3, 2014. The Birth of Facebook.

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Buffer Social

NOVEMBER 7, 2017

Using both hashtags and location tag drives the most engagement. Using both hashtags and location tag drives the most engagement. Unlike other social media platforms like Facebook, hashtags are a norm on Instagram. Using hashtags and location tag helps people discover your Instagram posts.

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Buffer Social

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. A great place to start is by hosting photo contests where your customers can submit (or share with your branded hashtag) photos of your brand to win prizes. The campaign generated more than 900,000 Musically videos and 134 million views.

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Convince & Convert

APRIL 16, 2015

According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). The following are some tips on how to do it so that your campaigns are as effective as possible.

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Convince & Convert

JANUARY 6, 2016

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. All you need to do is use their special hashtag #BaubleBar when you post your selfie, and you could be featured on the company’s awesome account. Make ‘em or break ‘em!

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Rebekah Radice

JULY 20, 2015

A photo posted by Rebekah Radice ⚡️ Social Media (@rebekahradice) on Oct 20, 2014 at 5:29pm PDT. #2: Your next step is to determine how social media will support your giving campaign. Blog: Write one article per week highlighting your giving campaign and the events of the week. Thank you Nicole and team! Find your audience.

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Pixlee

APRIL 17, 2019

Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. Glossier , which reaches out to its community for direction on product launches and store decisions, has grown 600% since 2014. First of all, getting the fundamentals right is key.

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