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Social Media Roundup: Super Bowls Past

Ignite Social Media

Back in 2015, insurance company Esurance didn’t purchase an in-game ad, but they captured the attention of millions with their Twitter sweepstakes. Prior to kickoff in 2014, JC Penney sent the below tweet, causing a lot of confusion and questions about the sobriety of their social team. Esurance Sweepstakes. NFL Goes Live.

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Why Business Is About to Boom for Social Media Agencies

Convince & Convert

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Community managers with a background in writing find themselves having to learn advanced media buying optimization techniques. What do you get?

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NamesCon 2014: Meet the New TLDs –.uno,luxury,bar,rest,ski,xyz,college

Bill Hartzer

CEO of.Luxury: Companies and brands are going to have multiple domains. He is asking companies to translate the content but put it in Spanish on a.UNO domain name. They are trying to build a community with.xyz. If they see it at Godaddy, they have seen and heard about.xyz and they will go buy a.xyz domain name.

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The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

You hear and read a lot about branding and awareness being only for “social media hippies” or “confused gurus” but quite simply if no one knows who you are, or anything about you, they are not going to buy your product because they don’t even know you exist. Build Community. Build Community.

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Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

Viper Chill

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Plus for marketing you could do local event sponsorships and do good in your community. I could go on for hours on this.

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

Yet a recent study by InboundWriter shows only 10 to 20 percent of a company’s website content drives 90 percent of its online traffic. Meanwhile, social networks realize that brands will pay big money for access to the millions of users in their online communities, and they’re going to charge more and more for that privilege.

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20 Most followed brands on Instagram

Unmetric

The brand added 62 million followers since 2014, a 1,343% growth in followers which is almost 32,000 followers added per day. By posting consistently and creating Instagram stories like a pro, Huda beauty has built a strong community that adores its beauty line. Victoria’s Secret had a steady growth on Instagram over the last 5 years.

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