Buffer Social

NOVEMBER 20, 2018

When Tommy Williams was growing up in Austin Texas, he probably didn’t think his love for cooking and local farmers markets would lead to starting a nationally-recognized food brand. In 2014, Tommy’s Superfoods was born. Tommy’s Superfoods needed a way to simultaneously increase brand recognition and brand loyalty.

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Hashtag Campaign Brands Retail 100

Ignite Social Media

FEBRUARY 1, 2018

Some might even say it’s a big game, or maybe The Big Game (if your brand isn’t legally in the clear to refer to the Super Bowl itself). No matter what you call the game, it’s certainly a huge day for marketing, both in commercial spots during the game and on just about every social media channel.

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Social Media Insurance Eventful Hashtag 106

Sprout Social

APRIL 7, 2021

According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. Referral traffic is important because you can learn how much of your silent audience is visiting your site thanks to your social media content. However, these engagements paint an incomplete picture.

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Social Media Content Lurker Metrics 133

Hootsuite

FEBRUARY 24, 2020

Can I Use This Photo on Social Media? It’s well known that images click on social media. But sourcing images for social media isn’t always straightforward. Especially if an image is used for social media marketing. Bonus: Get the always-up-to-date social media image size cheat sheet.

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Social Media Public Domain Creative Commons Fair Use 145

Devumi

DECEMBER 24, 2014

It may be the holiday season, but I’m still here working hard to bring you some social media related cheer! The best holiday ads so far in 2014 have done their usual job of playing some holiday music, selling some great items, and even warming us up a little during this chilly time of year in the Northern Hemisphere.

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Hashtag YouTube Campaign Twitter 84

Hootsuite

JUNE 25, 2019

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Like and/or comment to win.

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Examples Social Media Instagram Hashtag 111

Sprout Social

APRIL 11, 2017

With the introduction of a new algorithmic based feed , and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. So with all of these challenges against you, how can you get your brand’s Instagram photos and videos in front of your target audience? The answer is hashtags.

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Hashtag Instagram Journal How To 111

Ignite Social Media

AUGUST 23, 2016

Trends can be found everywhere but social media is the best place to find the freshest and most relevant trends today. The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. Is this trend right for my brand? How old is the trend?

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Trends Social Media Brands Hashtag 60

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

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Sentiment Analysis Brands How To 52

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. There’s a variety of ways for social media to complement your marketing plans for the holiday season; here’s a snapshot of some top approaches to consider for your brand.

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Campaign Social Media Retail Discount 156

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. music festival in 2014 (according to Nielson Music), and of that number, 14. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. $704 million Generated by Coachella and Stagecoach. every year.

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Engagement Brands Hashtag Eventful 110

Mindjumpers

NOVEMBER 17, 2015

It’s our own ever-growing global network of Local Social Media Managers around the world who help us ensure contextually relevant content through social listening, content production or response management. million users it had in 2014. The social channels rose up to bridge the communication gap.

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Activities Social Media Hashtag Campaign 0

yMarketingMatters

FEBRUARY 8, 2016

There have been some important social media updates in January. These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. This is brilliant ! Facebook Top U.S.

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Social Media URL iPhone iPad 100

Devumi

DECEMBER 31, 2014

One of my big social media marketing prediction for 2015 is that this is the year video takes off even more! Read on for more of my social media marketing predictions for 2015. It’ll be full of examples so that you can see what your social media marketing plan should start including.

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YouTube Video Social Media Hashtag 87

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Therefore, fake followers only serve to hurt brands in the long run.

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Social Media Marketing Hashtag URL 100

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. Understand how a crisis spreads online to stay in control.

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Data Social Media Brands Forums 60

Socialmedia.biz

FEBRUARY 11, 2019

In today’s technologically advancing world, social media is transforming the way we share news and information. More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. Sentiment Analysis.

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Social Media Sentiment Analysis Study 88

Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. Its origins here in the West can be traced back to 2014’s Musical.ly Brand Watch-Outs. Terms of Service.

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Marketing Authentication Trends Feed 217

Convince & Convert

JANUARY 23, 2014

From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun? Photo courtesy of the #museumselfie hashtag on Twitter. The best part?

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Examples Social Media Content Film 162

Devumi

DECEMBER 3, 2014

Your brand wants to get ‘Internet famous’ for good things, right? Here are a few business mistakes on social media that you can avoid to be sure that you don’t wind up being the wrong kind of Internet famous! Business Mistakes on Social Media: Learn from their #FAIL! — Nidge (@nlinghm) July 13, 2014.

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Social Media Hashtag YouTube Video 92

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

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Social Media UGC Social Media Management Authentication 74

Buffer Social

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? I don’t think so. His secret?

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Organization Flipboard Social Media Company 108

The Realtime Report

JULY 16, 2014

Today marks the official launch of Bubblews (the combination of “bubbles” and “news”), a new social media website that pays its users for each view, like and comment. Each post is called a bubble, hashtags are substituted with a plus sign (+), and users can tag others using an ampersand (&).

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Social Networking Banking Study Notification 175

Convince & Convert

DECEMBER 13, 2013

Gary Vaynerchuk – entrepreneur, CEO of VaynerMedia , and author – joins the Social Pros Podcast this week to discuss his brand new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World ; how to deal with haters; and making sure to read the room. Storytelling in 2014 from Gary Vaynerchuk.

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Social Media Content Case Study Retail 148

The Realtime Report

JULY 24, 2014

“You can expect to see a blending of sport, pop-culture, music, and humor coming to life in a way that no other brand can do it,” says Kelly Olmstead, director of brand marketing for Adidas. You can also take a look at AdWeek’s most recent Instagram Brand Video Rankings.

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Sports Team Instagram Tumblr 172

Ignite Social Media

JUNE 6, 2016

Social media sweepstakes and contests have changed, a lot. As new social platforms get introduced, it opens the door for opportunities and allows brands to bring new and exciting promotions to their fans as well as attract new ones. While their hashtag technically wasn’t FTC compliant, the idea was pretty cool.

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Social Media Guidelines Hashtag Hosting 60

Keyhole.co

DECEMBER 22, 2020

It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services. While influencer marketing is effective, not all brands have the budget to afford a top-tier influencer. Fortunately, there are micro influencers on whom these brands can rely.

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Influencer Instagram Tips Hashtag 94

The Realtime Report

FEBRUARY 5, 2014

million — savings the brand is eager to “pass on to its customers.” Esurance (@esurance) February 4, 2014. It’s simple and straight-forward; viewers tweet for a chance to win the prize money, and the brand shares its messaging around ‘passing on the savings’ to its consumers.

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GPS Twitter Insurance Hashtag 141

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

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Social Media Management B2B Social Media HootSuite 76

Devumi

SEPTEMBER 19, 2014

We talk all the time here on the Devumi Blog about how to make certain social channels work for your business, increase your followers, get more views, and better your investment in social media marketing. Something that we don’t touch on enough is how to choose a social media platform for your marketing style.

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Platform Social Media Vimeo How To 84

Ari Herzog

JANUARY 30, 2014

They’re now sharing pictures, using hashtags, and mentioning others. — Ari Herzog (@ariherzog) January 30, 2014. — United Nations (@UN) January 30, 2014. There’s been one time when we didn’t get approval, but people who do social tend to already have sound judgement. Media Twitter'

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Hashtag Social Networking Review Twitter 137

Firebelly

APRIL 19, 2016

Search for those tagging your brand in their photos or updates. A common thing we’ve seen negatively impact many brands is purchasing followers. Never forget the Instapurge of 2014 ! I love Sprout Social for monitoring & responding to comments/mentions/hashtags. I like Schedugram for scheduling content.

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Instagram Tips Marketing Hashtag 100

Ignite Social Media

MARCH 20, 2018

Everyone loves a good surprise and fans love it even more when a brand they are devoted to notices them. Hashtag Search. This is an easy way for a brand to reach out to people to show them that they are listening and care. Advocates are a great way to continue spreading the word about your brand or product. Event Based.

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Hosting Hashtag Eventful Activities 80

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Social Media Advertising Statistics.

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Statistics Social Media LinkedIn Instagram 40

Devumi

NOVEMBER 7, 2014

Pinterest content curation may just be the easiest way that you increase exposure for your brand, reach relevant new followers, and create streams of information that people come back to again and again. The goal of your social media channels should be to become known as a reliable source of information for your followers.

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Curation Brands Content Hashtag 87

Convince & Convert

OCTOBER 10, 2013

In an age where the hashtags like #travel, #travelgram, #traveling and #travelingram have millions of posts on Instagram (and counting!), Located in Sydney, Australia, the 1888 Hotel has taken a big chance by branding itself with the rapidly growing visual social media channel.

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Hotels Review Instagram Travel 150

ProBlogger

SEPTEMBER 22, 2014

It is hard to believe but the 2014 ProBlogger Training event is already last month and if I’m honest with you – I’m still reeling from it a little. Numerous bloggers who I met back in 2010-11 as brand new bloggers are now full time bloggers and launching amazing projects. ProBlogger 2014 – You Were Awesome!

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Eventful Blogosphere Conference Blogger 47