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Monday Roundup: Lessons Learned

Waxing UnLyrical

Why: As a trainer or facilitator, how can you better incorporate your participants into your workshops? Beth Kanter shares some lessons from a recent workshop on best practices in crowd funding. IKEA ignores the lessons of Lego and The Ranger Station, sends C&D to a brand ambassador. ” (Spot quiz: who said that?)

Loyalty 180
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Entrepreneurs: The Importance of Monthly Recurring Revenue

Jon Loomer

While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. Phase 3: Static virtual products and affiliate sales (Jan 2014 – Jun 2014). Phase 4: Static virtual products and memberships (Jul 2014 – Dec 2015). It was inefficient.

Training 144
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How Much Do Facebook Fans Still Matter?

Jon Loomer

I know there’s a growing sentiment that Facebook fans no longer matter. While I’ve long supported the notion that fans still matter — and matter a lot — my opinion is starting to change, at least when it comes to Facebook ad targeting. I went back to May of 2014 within my custom ad reports.

CPA 113
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Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

He needs help solving the brand challenge – er crime. There’s always more than the male perspective to consider and some brands still overlook that. Conflict is something many brands find hard to grasp because they don’t want to be associated with negativity. But lately, he’s come to realize words alone are not enough.

Content 100
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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. The Timberwolves on Facebook page has no mention of a manifesto, not even a link on the Info tab. They need to snap up that Facebook name pronto. Your Web site.

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How to Create a Black Friday eCommerce Strategy

Hootsuite

Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since. Remember, you’ll have brand-new customers who are less familiar with your store and inventory. Beauty and skincare brand DECEIM went against the grain. They included DJ sets, flower arranging, embroidery workshops, and more.

Strategy 104
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How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

Buffer Social

Our T-shaped marketer diagram relies heavily on the foundation that Brian Balfour laid with his T-shaped description back in 2014. For instance, Brian Balfour’s 2014 model includes conversion rate optimization (CRO) as a foundational skill. Branding and positioning. Resource: Skype’s brand book. Copywriting.

Marketing 108