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Facebook News Feed Update: Now What?

Jon Loomer

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. Facebook wants you to see more stuff from people. When I wrote my post about this on Friday and shared it to Facebook, guess what happened? First, to summarize: 1. Person-to-person is prioritized. A ghost town?

Feed 165
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How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. Is this trend right for my brand? Is the trend appropriate for your brand’s voice?

Trends 60
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How Much Do Facebook Fans Still Matter?

Jon Loomer

I know there’s a growing sentiment that Facebook fans no longer matter. While I’ve long supported the notion that fans still matter — and matter a lot — my opinion is starting to change, at least when it comes to Facebook ad targeting. I went back to May of 2014 within my custom ad reports.

CPA 113
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[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy

Audiense

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson: We use Twitter for organic brand messaging and campaign support.

Strategy 113
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Tips for Social Media Advertising this Holiday Season

Ignite Social Media

From the pandemic to the election to the upcoming holiday season, CPMs have been largely unpredictable. This year we saw brands face challenges with the Facebook Boycott, presidential election, and the most obvious of all, COVID-19. This past year many marketers struggled with their social media advertising efforts.

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23 most followed brands on Facebook in 2019

Unmetric

And one metric that surely impresses a viewer is the number of followers a brand owns. Facebook has over 80 million active business pages and statistics show that over 2 billion people can be reached through Facebook ads. So which are the most followed brands on Facebook in 2019 and how did they get there?

Brands 96
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3 biggest brand blunders on social media

Socialmedia.biz

Whether you’re a close-knit, community-focused, small business or a multinational conglomerate, social media plays an important role in how people perceive, discover and engage with your brand. Airways unintentionally uses an inappropriate image: In 2014, @ElleRafter tweeted to the U.S. Almost 58.6%