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Social Media Optimization 2014: Twitter or Facebook?

SocialFish

————— Whether it is the short tweets of the internet’s darling birdie, or the groups, pages, and thumbs up ‘likes’ of Facebook that rocks your website’s boat, there is one of these two online outlets to keep your SMO up to par in the new year.

Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media and digital marketing are going to grow even stronger in 2014. And to make things even harder, social media and online marketing are becoming more complex and are overlapping more than ever – as you will see below. Social Media Advertising.

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What is no longer working in social media: 2014 edition

SocialFish

What’s new in social media, and what is broken. At least quarterly, it’s a good idea to find out what’s no longer working in different parts of digital marketing, particularly in fast-moving areas like social. . Facebook.

Microvideo Will Dominate 2014

Waxing UnLyrical

Still, the use of Vine, and Instagram’s answer to it of 15 second videos, didn’t seem like something brands would be able to leverage quickly. In July of 2013, photos still reigned supreme, with Buffer saying photos made up 93% of the most engaging posts on Facebook.

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2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas .

NBA Announces 2014 Social Media Award Winners

The Realtime Report

This month, NBA Digital held its third annual NBA Social Media Awards , which honors NBA players and teams for their active participation on social media throughout the regular season. The NBA handed out 10 social media awards in 10 categories over 10 days, with the help of fan voting on NBA.com , Facebook and Twitter. Social Rookie- Mason Plumlee (Brooklyn Nets). Rajon Rondo (@RajonRondo) January 14, 2014.

Where’s Social Media Going in 2014?

Mindjumpers

2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. We’ve looked into our crystal ball and made predictions of what we think 2014 has to offer. Social media is our new news site.

Getting everyone social media trained

Sherrilynne Starkie

“Tell me and I forget, teach me and I may remember, involve me and I learn,” said Ben Franklin about social media never. Social Media Week 2012 SP (Photo credit: Fora do Eixo). Most organizations use social media channels in some way as part of their daily business.

01/03/2014: Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , Social Media Marketing Tags: com , Blog , Facebook , Flipagram , social media , Social Media Snapshot , Web , web domains Social Media Snapshot Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

01/17/2014: Social Media Snapshot

Harp Interactive

Below are highlights of changes on top social media platforms for the week ending January 17, 2014: New on Facebook New Desktop Messaging Interface Coming Soon?

01/31/2014: Social Media Snapshot

Harp Interactive

Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Below are highlights of changes on top social media platforms for the week ending January 31, 2014: New on Facebook Facebook Announces [.] ( Read more. ).

Association Social Media: ASAE

SocialFish

——————— Let’s welcome Lauren Precker, Social Media Manager for ASAE to the SocialFish stage! 2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage?

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Social Fresh ). Social Fresh ). Social Fresh ). Social Fresh ).

01/24/2014: Social Media Snapshot

Harp Interactive

Below are highlights of changes on top social media platforms for the week ending January 24, 2014: New on HootSuite HootSuite Beefs Up Analytics with uberVU In an effort to help [.] ( Read more. ).

How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social media measurement comes in different levels.

The Six Most Irrational Social Media Concerns of Brands

Webbiquity SMM

Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social.

Zenith Social Media Marketing Conference – An Event Not to Miss!

Webbiquity SMM

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Lisa Buyer ( @lisabuyer ), smart and engaging online public relations pro and author of the phenomenal new book, Social PR Secrets.

Association Social Media: Philanthropy Ohio

SocialFish

2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage? We have an organizational Facebook , Twitter , LinkedIn, and WordPress social accounts. 6) Have you done any social media campaigns?

Why Social Media Is So Important for Your Business in 2014

yMarketingMatters

Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix.

Association Social Media: ASCD

SocialFish

Meet Tina Byland, ASCD’s Social Media Specialist! My role as social media specialist sits on the communications team here at ASCD. Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage?

The Worst Social Media Business Blunders

Webbiquity SMM

Well, the answer is because there’s a human behind those Facebook post and endless tweets. From bad grammar to getting visibly frustrated and engaging in flame wars, there are lessons to be learned from the social media faux pas of others. Guest post by Larry Alton.

The Importance of Localized Branded Content on Social Media

Mindjumpers

The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. And do you take local context into consideration when creating Social Media content for your global brand? Facebook.

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How to Use Brand Storylines to Spark Social Media Engagement

Convince & Convert

Bland, boring tweets and Facebook updates aren’t of much value, but that’s what many brands are sharing. They take the steps suggested by social media consultants and experts. Their brands have a presence, but the content is lacking. Image via EladeManu.

5 Big Twitter Changes, New Facebook Right-Hand Rail Ads & “Pin It” Explores New Platforms | Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , Instagram , Pinterest , Social Media Marketing , Twitter Tags: Facebook , Instagram , instant twitter notifications , Pinterest , right hand column ads , right hand rail ads , social media , Social Media Snapshot , Twitter , Twitter profile changes Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

Social Media News Ticker: Facebook Video Ads Expand Outside U.S.

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Instagram and Pinterest: Users can now share multiple photos on Twitter via web and the Android app. Facebook.

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Is Brand Engagement Over on Facebook?

Janet Fouts

The news about Facebook lately has been pretty grim. Even brands with deep pockets are feeling the pinch. Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 on the brands we manage. IF you search for products on Facebook.

02/14/2014: Social Media Snapshot | Facebook Trending Hashtags, Twitter Redesign & More.

Harp Interactive

Categories: Blog , Facebook , Google , Social Media Marketing , Twitter Tags: Facebook , Firefox , Google , page layout algorithm , social media , Social Media Marketing , Top heavy filter , Trending , Twitter Facebook Trending Hashtags, New Twitter Layout, Google Page Layout Algorithm Updates and more! Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

02/07/2014: Social Media Snapshot | Facebook Ad Manager Updates, Pinterest Makeover & More.

Harp Interactive

Categories: Blog , Facebook , Google , Pinterest , Social Media Marketing Tags: AllFacebook , Chrome , Facebook , Facebook Ad Manager , Google , Pinterest , Pinterest mobile , social media , Social Media Marketing , Social Media Snapshot Social Media Snapshot: Facebook Ad Manager Updates, New Technology & Pinterest Makeovers, Oh My!

Social Media News Ticker: Facebook Launches “Nearby Friends”

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Google+: Facebook. Any social media updates that we missed?

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Facebook Introduces Audience Insights, Twitter Unveils ‘Mute’, Yahoo Gets Mobile & More | Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , LinkedIn , Pinterest , Social Media Marketing , Twitter Tags: CardMunch , evernote , Facebook , facebook audience insights , language targeting , linkedin , mobile ads , mute button , Pinterest , social media , Social Media Snapshot , Twitter , Yahoo! Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

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A Social Media Status Quo Pt.1-Japan

Mindjumpers

The following post is part of the Mindjumpers Network series t hat examines the state of social media around the globe. It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way.

Association Social Media: The CFA Institute

SocialFish

The social media function at CFA Institute has grown in strategic importance over the years, and its location within our organizational structure has evolved along the way. The social media team should set strategy, of course. 6) Have you done any social media campaigns?

03/14/2014: Social Media Snapshot | New Looks for Facebook, Google, Instagram & More

Harp Interactive

Categories: Blog , Facebook , Google , Google Plus , How To , Instagram , Social Media Marketing Tags: Facebook , Google , Google Search , Instagram , social media , Social Media Snapshot A Makeover Frenzy: Facebook, Google+, Instagram Get New Looks Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

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Overhaul Your Social Media Marketing Strategy with These Basic Approaches

SocialFish

As dynamic and potent as social media can be for growing businesses and catapulting causes to million-strong audiences, it’s quite easy for the medium to grow stale. Rich media content wins as shown in the image below.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Association Social Media: National Association of Home Builders (NAHB)

SocialFish

In today’s interview, we’re talking to Chad Davis, Senior Director, Digital Media, at NAHB. 2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage?

Snapchat as a platform for branded content?

Mindjumpers

With the growing number of social platforms, businesses have numerous ways to communicate with their customers.? Furthermore the social network’s Chief Executive, Evan Spiegel, announced last week that the service will no longer be ad-free.

Social Media News Ticker: Facebook Acquires Pryte, Instagram 6.0, Vine Comes To Xbox One

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Instagram, Pinterest and Vine: Facebook launches expanded video ad capabilities for brands. Facebook.

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11 Thought-Provoking Guides to Content Marketing for 2014

Webbiquity SMM

Content marketing remains a hot topic, as practitioners continue to ask questions, like: what are the hottest trends in content marketing for 2014? Leading Experts Predict The Content Marketing Trends for 2014 by Search Engine Journal.

Google+ is Walking Dead, Facebook’s Audience Network Arrives, Foursquare Splits & More | Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , Foursquare , Google Plus , mobile marketing , Pinterest , Social Media Marketing Tags: Facebook , Facebook anonymity , Facebook Audience Network , foursquare , Foursquare Swarm , google plus , Guided Search , Pinterest , youtube , YouTube intro videos Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

03/07/2014: Social Media Snapshot | Pinterest Secrets, Facebook News Feed Makeover & More

Harp Interactive

Categories: Blog , Facebook , Pinterest , Social Media Marketing Tags: Facebook , Facebook Ad Manager , Facebook ad sets , facebook ads , free image , getty images , news feed , social media , Social Media Snapshot Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

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World Cup Social Media Fever: 53% of US Smartphone Users Plan To Use Facebook To Discuss The Games

The Realtime Report

With the 2014 World Cup in full swing, it has become evident that soccer has taken over social media, especially when it comes to Facebook. Facebook remains the preferred outlet for fans to discuss the tournament’s action, as more than half of U.S.

Social Media News Ticker: Facebook Launches 15-Second Auto-Play Video Ads

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Pinterest and WhatsApp: Facebook. Any social media updates that we missed?

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