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World Cup Social Media Fever: 53% of US Smartphone Users Plan To Use Facebook To Discuss The Games

The Realtime Report

With the 2014 World Cup in full swing, it has become evident that soccer has taken over social media, especially when it comes to Facebook. Facebook remains the preferred outlet for fans to discuss the tournament’s action, as more than half of U.S. Canada men’s hockey semifinal in the 2014 Winter Olympics).

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Monday Roundup: Campaigns

Waxing UnLyrical

Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 45 Days To Compose A Tweet?

Campaign 194
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Will India See a Rise in Digital PR?

Waxing UnLyrical

Now, checking news feeds on smart phones, scrolling through one’s Twitter handle, and checking updates on blogs, Facebook, LinkedIn, Google+ and other online networks have become part of the urban lifestyle. 2,938 crore (~$473.8M) by the end of 2014. 2,938 crore (~$473.8M) by the end of 2014.

comScore 199
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Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters

Idaconcpts

Branding needs to be universal. In fact, with so much of your competition concentrating on SMS, now is the best time to make sure that your emails (and list) are greater than they have ever been. You should not, however, be limiting your social media efforts to Facebook and Twitter. Email list. Obviously you need one of these.

Marketing 151
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How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

Consumers expect brands to address their issues immediately through a variety of platforms, including (but not limited to) email, online chats, and social media. If that’s too complex, you can solve the same problem simply: Create an app that allows them to reach a customer service rep immediately via SMS. Calling Customer Service.

Mobile 60