Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Video Marketing Influencer 78

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Targeting the right portion of your audience while maintaining your brand voice can be challenging, but getting this right leads to more success with your social ads. Many marketers fixate their advertising efforts on Instagram and Facebook.

CPM 148

CPM CPA ROI Campaign 148

Buffer Social

JANUARY 10, 2017

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. Let’s go… Benchmarks: How much does Facebook advertising cost? That’s a tricky question!

Cost 40

Cost Advertising Price Facebook 40

Webbiquity SMM

JANUARY 19, 2016

ROI is still tough to measure. All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. 64% of sales reps say they closed at least one deal in 2014 directly from social media use. Pew Research ). 70% of the U.S.

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

FEBRUARY 2, 2015

While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Therefore, fake followers only serve to hurt brands in the long run. Brands should also be using trending hashtags.

Social Media 100

Social Media Marketing Hashtag URL 100

Jon Loomer

MAY 26, 2015

I know there’s a growing sentiment that Facebook fans no longer matter. While I’ve long supported the notion that fans still matter — and matter a lot — my opinion is starting to change, at least when it comes to Facebook ad targeting. I went back to May of 2014 within my custom ad reports.

CPA 113

CPA CPM Facebook Cost 113

Sprout Social

JULY 19, 2016

Popular Facebook features like Pages, News Feed and a suite of advertising tools have made this network a must-have for marketers and advertisers. Since 2004 countless new Facebook features have been released for you to use to meet your business objectives. Like Pages as a Brand. billion monthly active users. Click Save.

Features 40

Features Facebook Marketing Notification 40

Twist Image

MAY 13, 2014

If you take all of those issues and you roll it up into a bigger social media marketing mix, you would uncover that blogs and blogging should fall below the level of interest for most brands. I was taken aback by some of the data that was released yesterday in a WP Engine study on how consumers prefer original content from brands.

Press Release 104

Press Release YouTube Influencer Blogger 104

Twist Image

JUNE 12, 2014

There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States.

Data 101

Data Sentiment Marketing Advertising 101

Buffer Social

JANUARY 25, 2018

Here are the current user base of the six major social media platforms 4 Statista , 2017; LinkedIn , 2017 : Facebook: 2.07 Facebook studied the behavior of 100 people while they were watching TV at home. 5 Facebook , 2017. Facebook Messenger alone has more than 1.3 billion monthly active users.

Social Media 111

Social Media Trends Report Survey 111

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Eric Wittlake (@wittlake) January 7, 2014. Peter Drucker.

Metrics 100

Metrics How To Discount Analytics 100

Writtent Blog

DECEMBER 20, 2013

The 5 most remarkable content marketing news stories this week are all about how you can stay ahead of the curve, track ROI, and utilize brand new platforms to their full advantage: Content Marketing Institute Releases 50 Content Marketing Predictions for 2014. Better brand-publisher content advertising partnerships.

News 58

News Content Marketing Metrics 58

Devumi

OCTOBER 24, 2014

Pinterest is a very different social media platform when compared to Twitter, with minor similarities to Facebook. If you think you can cut and paste your Facebook strategy though, you’re going to fail. Establish your brand and build awareness. — metmuseum (@metmuseum) October 24, 2014. Find new customers.

Strategy 113

Strategy Wikimedia Marketing How To 113

Writtent Blog

MARCH 7, 2014

Let the community know by sharing the content you came up with on Facebook, Twitter, LinkedIn, and Google+. Here are a few examples on our blog – 21 Content Marketing Tools to Use in 2014 , and The Top 25 Must-Read Internet Marketing Blogs. These are the terms Google believes are relevant to your main search term. Share it on social.

Syndication 95

Syndication Content Marketing Alltop 95

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Measuring Social Media ROI. Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Devumi

JANUARY 28, 2015

If all you have right now is a failing Facebook fan page, you need to step your social media marketing game up! If you start thinking of Instagram as a highly visual form of Twitter, you can start working towards telling stories and quickly sharing moments in your brand’s history. One step ahead.

Platform 60

Platform Social Media Marketing YouTube 60

ProBlogger

JANUARY 19, 2015

ROI is more than conversions. Facebook News Feed is like email with a 100% open rate” – Beth Horn, Facebook. Someone discovers your business through Facebook and likes it. Due to this realisation, marketers are moving toward measuring ROI based off more factors than just the last click. Think about this scenario.

Social Media 20

Social Media Tips ROI Meme 20

Sprout Social

AUGUST 23, 2016

There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place.

Social Media 40

Social Media Avatar Social Networking Compete 40

The Social Media Hat

MAY 6, 2016

Facebook The Many Faces of Facebook Ads. Facebook is the marketing platform of choice for businesses of all kinds and sizes everywhere. Companies are spending more than ever on Facebook advertising. In fact, latest research puts this number at 122% more per ad unit than in 2014. Source: Facebook for business.

Facebook 154

Facebook Feed Feedly News 154

Webbiquity SMM

DECEMBER 16, 2014

Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. 5 Social Media Trends for 2014: New Research by Social Media Examiner. ” 24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing. Social Media Marketing Guides.

Social Media 245

Social Media Tumblr Marketing B2B 245

Keyhole.co

DECEMBER 7, 2020

– Facebook shopping – Instagram shopping – Pinterest shopping Why you need social commerce ? You can currently get this type of social shopping capability on Facebook, Instagram, and Pinterest. Twitter introduced the buy button in 2014 but then decided to ditch it in 2017. Facebook Shopping.

Social Media 80

Social Media UGC Hashtag Instagram 80

Pam Moore

DECEMBER 11, 2016

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provides a medium for brands and marketers to communicate in unique and personal ways with other human beings. Orbit Media).

Template 167

Template Templates Content NewsCred 167

Webbiquity SMM

JUNE 10, 2014

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” ” Grant Tilus and Katy Katz of Collegis discussed the virtual demise of organic reach on Facebook, and what to do about it. For example, “This Facebook contest will drive 100 new leads in 90 days.”. •

Conference 196

Conference Social Media SEO Marketing 196

The Realtime Report

JANUARY 22, 2014

Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel. In an interview recently posted on the Twitter blog , American Apparel’s Director of Marketing Ryan Holiday discusses a single flash sale on Twitter that earned $50,000 for the clothing brand. ” Consistently Engaging.

Apparel 161

Apparel Twitter Retail Case Study 161

Sprout Social

OCTOBER 26, 2021

Social media recruiting through employee advocacy and referrals could allow companies to tap into brand new spheres of talent. Nine out of ten brands now use some manner of social media to source, attract and engage their new recruits. 81% of jobseekers want to see job opportunities posted to Facebook ( Link Humans ).

Applications 113

Applications Cost Team LinkedIn 113

Sprout Social

JUNE 27, 2023

Brand manager. View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. My parents are on Facebook, Gen Z is on TikTok.

Travel 93

Travel B2B Automotive Campaign 93

Convince & Convert

APRIL 1, 2010

So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. The Timberwolves on Facebook page has no mention of a manifesto, not even a link on the Info tab. They need to snap up that Facebook name pronto. Your Web site.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. There’s a way to get your Facebook update seen in more news feeds.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

OCTOBER 31, 2014

Occasionally, we have a guest who is new to his/her brand, and we get a peek at the first 100 days in a position like this. As the winner of the 2014 Digital Innovator Award given by the NBA, Jeramie credits his team and upper management for letting him grow his social team the way he sees fit. via Phoenix Suns Facebook.

Social Media 128

Social Media MySpace Journal Team 128

Convince & Convert

OCTOBER 31, 2014

Occasionally, we have a guest who is new to his/her brand, and we get a peek at the first 100 days in a position like this. As the winner of the 2014 Digital Innovator Award given by the NBA, Jeramie credits his team and upper management for letting him grow his social team the way he sees fit. via Phoenix Suns Facebook.

Social Media 115

Social Media MySpace Journal Team 115

Keyhole.co

JULY 25, 2023

Ultimately, you’ll need to continuously evaluate and adjust your budget plan based on the performance and ROI of your social media activities. Popular sites such as Facebook, Instagram, Twitter, and YouTube are common choices for a non-profit social media strategy, but you should also consider more niche platforms relevant to your cause.

Social Media 52

Social Media Strategy Campaign Hashtag 52

Webbiquity SMM

OCTOBER 8, 2013

Yet most marketers still struggle with how to measure ROI from social media efforts, and with questions like: how we budget for social media programs? You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. 90% of Inc. 500 companies use at least one major social media platform.

Social Media 207

Social Media ROI B2B Marketing 207

Visually SM

OCTOBER 26, 2015

Facebook just revamped its long-neglected Notes tool so it’ll allow you to publish Medium-like articles and blog posts to your already-existing friend network. In February 2014, the company announced it would begin rolling out its blogging platform to all English-speaking users. And then there’s LinkedIn.

LinkedIn 140

LinkedIn Tools Content Marketing 140

Rebekah Radice

APRIL 11, 2016

Where to begin, what to analyze, and what the value (and true ROI) is – no matter your industry. Facebook is the reigning social media King. With a billion users logging in to Facebook daily , overlooking it is a mistake. The NBA is a perfect example of a brand that’s nailed the Twitter strategy.

Sites 114

Sites Social Media How To LinkedIn 114

Socialmedia.biz

OCTOBER 29, 2016

An image or advertisement that works spectacularly well on Facebook might not work in the slightest on LinkedIn or Twitter. Besides all the pitfalls that can happen in the untamed land of social media marketing, many small brands face an even tougher challenge: gaining fans and followers in the first place. Read more). Rebekah Radice.

Influencer 60

Influencer Social Media Resources HootSuite 60

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Marketing 123

Marketing Social CRM Conference Social Media 123

Hootsuite

FEBRUARY 24, 2021

Questions marketers get asked often include: So do you just scroll around Facebook all day? According to research by LinkedIn, 58 % of digital marketers have to prove social media ROI to get approval for future budget requests. When was Facebook founded? Facebook: February 2004. Can social media really be a full-time job?

Questions 141

Questions Social Media HootSuite Marketing 141