Waxing UnLyrical

JANUARY 20, 2014

Dear Social Business & Brand Leaders: Value My Time and I will Value Your Brand! Happy 2014: Be Humble and Go Forward. Why: Daniel Newman of Millennial CEO suggests a simple plan for 2014 that we can all relate to: do the right thing, be humble, and stay grounded. Why: Respect is a two-way street.

Collaboration 193

Collaboration Consultant Flickr Resources 193

Buffer Social

JULY 20, 2017

Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. As Rank Fishkin observed , “Twitter, Facebook, et al. And, of course, it’s great for certain aspects of marketing including brand awareness.

Social Media 112

Social Media Engagement Brands Airlines 112

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. music festival in 2014 (according to Nielson Music), and of that number, 14. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. EXAMPLES OF BRANDS WHO DID IT RIGHT AT #COACHELLA 2016: Cupcake Vineyards.

Engagement 110

Engagement Brands Hashtag Eventful 110

Waxing UnLyrical

FEBRUARY 3, 2014

How Social Media Impacted the 2014 Indian Elections. Why: In this great guest post for WUL, Ancita Satija examines how India’s AAP (Aam Aadmi Party) used social media to impact the 2014 Indian elections. What approach do you use to encourage others to socialize with you and your brand? Based in the Washington, D.C.,

Consultant 183

Consultant Flickr Social Media Resources 183

The Realtime Report

JULY 16, 2014

Like Twitter and Facebook, Bubblews has developed its own language. According to a new study (also released today by Bubblews*), out of the 76% of Americans who use social media, 83% said they are more likely to discover meaningful news on social media than any other resource.

Social Networking 175

Social Networking Banking Study Notification 175

Waxing UnLyrical

JULY 28, 2014

Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). Why: In this classic from the WUL vault, Marcia Zellers relays some valid questions anyone trying to build a blog for their brand should ask. Does Blogging Still Matter in 2014?

Consultant 191

Consultant SEO Flickr Blogger 191

Rebekah Radice

NOVEMBER 1, 2016

billion people worldwide use Facebook. Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. And if you’re not active on Facebook, chances are, your competitors are. Facebook Insights. More than 1.7

Facebook 116

Facebook Marketing Atlassian Analytics 116

Sprout Social

OCTOBER 11, 2019

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. TL;DR: PAUSE.

Journal 78

Journal Report Groups Groups 78

Proactive Report

MAY 12, 2016

For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. That same survey revealed that about one-third of marketing budgets are now being spent on visual marketing, which is up from about 25% in 2014. BE ORIGINAL.

Real Estate 40

Real Estate Content Brands Survey 40

Sprout Social

MAY 8, 2017

billion in 2014 to $17.34 Time is the most valuable resource you have as a worker. Achievable : Is it achievable or is it not possible within your resources? Realistic : With your current resources of time and money, is it possible to achieve your goals? We’ll use “increase brand awareness” as an example goal.

Social Media 108

Social Media How To Metrics ROI 108

Webbiquity SMM

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers.

Social Media 100

Social Media Marketing Survey Metrics 100

Convince & Convert

MAY 29, 2014

While engaging in a trending topic can show some of Take my Facebook newsfeed during the last Superbowl. It was flooded with images of Superbowl “war rooms” – more brands than I can count were on a quest to have the next Oreo “dunk in the dark” moment. When one or two brands figure this out, it can be fun and interesting.

Strategy 155

Strategy Marketing Case Study Trends 155

Rebekah Radice

NOVEMBER 1, 2016

billion people worldwide use Facebook. Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. And if you’re not active on Facebook, chances are, your competitors are. Facebook Insights. More than 1.7

Facebook 60

Facebook Marketing Atlassian Analytics 60

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. Most companies are blind to the massive PR resource that is their workforce. satisfaction (cont) #PRprochat. The potential that their networks hold is immense.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Webbiquity SMM

FEBRUARY 2, 2015

Therefore, fake followers only serve to hurt brands in the long run. Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). Recent research shows that the largest social platforms of 2014 were: Facebook, 1.28 Brands should also be using trending hashtags.

Social Media 100

Social Media Marketing Hashtag URL 100

Social Media Strategery

JANUARY 20, 2014

Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. As we’ve seen time and time again , turning over your brand’s reputation to an intern isn’t always the wisest choice. This article originally appeared on PRDaily and also on Entrepreneur.com.

Social Media 104

Social Media Compete Cost Syndication 104

Buffer Social

JANUARY 10, 2017

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. Let’s go… Benchmarks: How much does Facebook advertising cost? That’s a tricky question!

Cost 40

Cost Advertising Price Facebook 40

Convince & Convert

NOVEMBER 8, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. When Paul joined Omaha Steaks , they already had some of the social channels in place: an Omaha Steaks Facebook page , a scattered Twitter presence, a company blog called Steak Bytes that shared recipes and resources. Listen Now.

Curation 139

Curation Web 2.0 Case Study Social Media 139

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. The numbers are hard to argue with.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Hootsuite

DECEMBER 17, 2019

That’s more than Facebook (69% of American adults). Competition is fierce out there for brands and creators. This number has increased 40% in the five years between 2014 and 2019. Brands who have pinpointed their audience’s needs will have a much easier time promoting their YouTube channel. billion in May 2018.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Kikolani

SEPTEMBER 3, 2015

Brand promotion. Even if it’s not about links: a host gets content, a writer gets an audience, a chance to spread a brand, and growth. They were audacious enough to turn guest blogging into something it remained until 2014, namely a set of proven automatic techniques to get links and the most out of SEO. Networking.

Content 60

Content Blogger Reputation Hosting 60

Convince & Convert

JANUARY 23, 2015

Spend the time and resources necessary to make sure that your LinkedIn page is showcasing your brand, not hurting it. Keep your personality in your interaction, whether it be on LinkedIn, Twitter, Facebook, Pinterest, Instagram, whatever. It’s easy to lose the humanity in the digital world of automation and branding.

LinkedIn 60

LinkedIn Social Media B2B Publishing 60

Buffer Social

MARCH 30, 2022

And while we wish we could highlight all the amazing women-owned companies out there, we’re excited to spotlight these six brands this Women’s History Month which — along with creating great products — are also pushing for positive social change.

Small Business 72

Small Business Instagram Press Release Communities 72

SocMed Sean

JUNE 23, 2017

Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends every year, once said “ Mobile to overtake fixed Internet access by 2014 ” and looking at current technology trends we can easily say that statement continues to be true and bold. In some cases, the link equity of these pages can also work for you.

Organization 182

Organization Mobile Apple SEO 182

Buffer Social

NOVEMBER 7, 2017

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. They also found that “Instagram use is especially high among younger adults” — to a greater extent than Facebook, Twitter, LinkedIn, and Pinterest. Here’s what I learned from my look at the research.

Study 111

Study Instagram Hashtag Research 111

Buffer Social

MAY 12, 2016

The Facebook-owned company moved on from its old-fashioned camera icon and embraced a new, minimalist design across its suite of products: Instagram, Layout, Boomerang, and Hyperlapse. What this means for brands. Brands are often the most affected by significant changes to social networks. Some loved it. Others disliked it.

Social Networking 75

Social Networking MySpace Study Instagram 75

Convince & Convert

JULY 7, 2014

I’m by no means a Vaynerchuk-esque investment mogul, but here’s where I’m at as of July 7, 2014: Addvocate – Employee Activation in Social I’m probably most involved day-to-day with this company, as I’m also on the board of directors. The firm still has its cmp.ly I use Lesson.ly

Startup 168

Startup Crowdsourcing Badge B2B 168

Socially Sorted

FEBRUARY 27, 2017

Are you looking for easy ways to Revive Your Facebook Page reach, attention and engagement? In this post I’ ll share 10 Super Simple Ways to Revive Your Facebook Page… with some strategies so simple you can do them in seconds! Facebook is hard these days. 10 Quick & Easy Ideas to Revive Your Facebook Page.

Facebook 40

Facebook Video Eventful Engagement 40

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. Eric Wittlake (@wittlake) January 7, 2014.

Metrics 100

Metrics How To Discount Analytics 100

Hootsuite

FEBRUARY 12, 2015

In the words of Kemp Edmonds , Hootsuite’s strategic consultant, “B2B sales [versus B2C sales] most often require more human resources and content to build relationships and establish the value proposition.”. Increase brand awareness with paid social. Use social media for content promotion. Drive traffic to your website.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Diva Marketing Blog

NOVEMBER 6, 2014

Through our over 30 mammogram locations across the system, we were able to tap into our internal resources to identify patients with compelling stories that were willing to participate in the campaign. New in the 2014 Stories of the Girls campaign is a message board prominently on the StoriesOfTheGirls.com microsite.

Health Care 108

Health Care Case Study Study Campaign 108

Writtent Blog

MARCH 7, 2014

Let the community know by sharing the content you came up with on Facebook, Twitter, LinkedIn, and Google+. They usually have quality resources so referencing them in a post is a good kick-start. Here are a few examples on our blog – 21 Content Marketing Tools to Use in 2014 , and The Top 25 Must-Read Internet Marketing Blogs.

Syndication 95

Syndication Content Marketing Alltop 95

Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson: We use Twitter for organic brand messaging and campaign support.

Strategy 113

Strategy Automotive Campaign Social Media 113

Hootsuite

FEBRUARY 12, 2015

In the words of Kemp Edmonds , Hootsuite’s strategic consultant, “B2B sales [versus B2C sales] most often require more human resources and content to build relationships and establish the value proposition.”. Increase brand awareness with paid social. Use social media for content promotion. Drive traffic to your website.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Viper Chill

DECEMBER 18, 2013

SEO Expenses for a Brand New Website (Diggy). Social Media Expenses for a Brand New Website (Glen). This is basically a plugin from CodeCanyon which allows you to offer people content in return for them sharing your site via social media channels like Facebook, Twitter and Google Plus. Purchasing Facebook Likes : $10.

Case Study 87

Case Study Study Report Domain Name 87

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Departments like sales, human resources, product development and market research are launching successful campaigns. Turning Employees Into Brand Advocates.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Kikolani

JANUARY 13, 2014

Without further ado, here are the 101 things I learned at #NMX 2014. Now you will have a list full of only buyers and brand advocates. See speaker’s favorite resources (courses, equipment, etc.) The Business of YOU: Why Building Your Brand Through Content Marketing Will Unleash the Influencer Inside You.

Review 144

Review Influencer Crowdsourcing Vimeo 144