Webbiquity SMM

JANUARY 19, 2016

For all the bashing of “vanity metrics” in social marketing, those likes and shares (“engagement”) remain the most commonly used measure for evaluating social media success. 80% of marketers use these as primary success metric; 56% base social success on website traffic. Pew Research ). 70% of the U.S.

Social Media 100

Social Media Marketing Survey Metrics 100

Jon Loomer

APRIL 28, 2015

If you were to peruse the most popular blog posts these days related to Facebook marketing, you will repeatedly see a common theme. Post upon post is either about how Facebook organic reach is dead or how you can beat the algorithm and improve your organic reach. Increased post frequency can both help and kill Facebook organic reach.

Organization 113

Organization Facebook Feed Feedly 113

Keyhole.co

MARCH 26, 2024

But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. million Facebook: 15 million YouTube: 17.6 The brand is a beloved global phenomenon. Through the years since that first iconic partnership, the brand has ventured into all forms of media and entertainment.

Construction 52

Construction Social Media Strategy Collaboration 52

The Realtime Report

JULY 29, 2014

As users spend more internet hours on mobile apps than online on PCs and laptops, is has become essential for brands to reach their costumers using mobile. So how can brands measure the success of their app? sessions per month – a very encouraging statistic for brands.

Statistics 178

Statistics Mobile Notification Study 178

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. So, where do you start as a brand?

Travel 66

Travel Influencer Brands Airlines 66

Sprout Social

MAY 8, 2017

billion in 2014 to $17.34 Without goals and metrics, you won’t know if the new strategy you’re trying out is working or if Sunday at 2 pm really is the best time to post for you. You want a goal that has one or more metrics. Some common, broad social media goals include: Increase brand awareness. billion in 2019.

Social Media 108

Social Media How To Metrics ROI 108

Webbiquity SMM

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.”

B2B 154

B2B Research Twitter Marketing 154

Ignite Social Media

MAY 16, 2016

Why is your brand on social media? With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement. Instagram Discovery and Caption Editing -(November 2014).

Engagement 109

Engagement Social Media Class Loyalty 109

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). satisfaction (cont) #PRprochat.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. Eric Wittlake (@wittlake) January 7, 2014.

Metrics 100

Metrics How To Discount Analytics 100

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Targeting the right portion of your audience while maintaining your brand voice can be challenging, but getting this right leads to more success with your social ads. Many marketers fixate their advertising efforts on Instagram and Facebook.

CPM 148

CPM CPA ROI Campaign 148

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Video Marketing Influencer 78

Convince & Convert

JANUARY 5, 2014

Are these posts on our Facebook page a crisis in the making, or just noise? Today, with every social network embracing visuals and multi-media, being able to represent the brand visually is absolutely critical. I’m a big believer in social media pros taking photography classes in 2014. Pattern Recognition.

Skills 166

Skills Social Media Patterns Class 166

Sprout Social

JULY 19, 2016

Popular Facebook features like Pages, News Feed and a suite of advertising tools have made this network a must-have for marketers and advertisers. Since 2004 countless new Facebook features have been released for you to use to meet your business objectives. Like Pages as a Brand. billion monthly active users. Click Save.

Features 40

Features Facebook Marketing Notification 40

Buffer Social

NOVEMBER 7, 2017

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. They also found that “Instagram use is especially high among younger adults” — to a greater extent than Facebook, Twitter, LinkedIn, and Pinterest. Here’s what I learned from my look at the research.

Study 111

Study Instagram Hashtag Research 111

Webbiquity SMM

FEBRUARY 2, 2015

Therefore, fake followers only serve to hurt brands in the long run. Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). Recent research shows that the largest social platforms of 2014 were: Facebook, 1.28 Brands should also be using trending hashtags.

Social Media 100

Social Media Marketing Hashtag URL 100

Idaconcpts

JUNE 4, 2014

Just look at how often Google changes the rules and metrics for SEO! Branding needs to be universal. You should not, however, be limiting your social media efforts to Facebook and Twitter. These are just six of the things that you should be doing to make sure that your digital marketing strategy is up to date with 2014’s trends.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Buffer Social

JANUARY 10, 2017

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. Let’s go… Benchmarks: How much does Facebook advertising cost? That’s a tricky question!

Cost 40

Cost Advertising Price Facebook 40

Social Media Marketing

JUNE 5, 2013

India is seeing the benefit of social advertising for branding , according to the Ernst & Young Social Media Marketing: India Trends Study 2013 report. While Facebook and Twitter receive the bulk of attention, other networks such as Pinterest, Google+ and Foursquare also rank well. Hubspot has the answer.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Writtent Blog

DECEMBER 20, 2013

There’s no better time to dive deep into your blogging metrics for 2013 and determine how you’ll change and pivot in the year to come. Featuring luminaries such as Pulizzi, Val Swisher, and Michael Brenner, next year’s predictions include: At least 3 Fortune 500 brands will hire a Chief Content Officer. image credit: Digitaltrends.

News 58

News Content Marketing Metrics 58

Webbiquity SMM

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. 60% of buyers who feel a “high brand connection” are more likely to purchase, even at a higher price, from those brands versus competitors. billion in 2014.

B2B 110

B2B Social Media Marketing Survey 110

Proactive Report

DECEMBER 2, 2013

2014 will see more emphasis on reporting PR results. Monitor mentions of the brand and the topic. CrowdBooster – Twitter and Facebook metrics. Facebook Insights. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. Proving Value. Value is subjective. PR Actions.

ROI 69

ROI Case Study Health Care Insurance 69

Writtent Blog

MARCH 7, 2014

Let the community know by sharing the content you came up with on Facebook, Twitter, LinkedIn, and Google+. Here are a few examples on our blog – 21 Content Marketing Tools to Use in 2014 , and The Top 25 Must-Read Internet Marketing Blogs. These are the terms Google believes are relevant to your main search term. Share it on social.

Syndication 95

Syndication Content Marketing Alltop 95

Diva Marketing Blog

JUNE 19, 2016

It definitely helped grow my blog and my brand. The website is still primarily a blog, but we also do a radio show (since 2011… in 2014 it won a Taste Award as the best food or drink based radio broadcast in the country), podcasts, video production, lots of social media stuff, events and more. Jay Ducote, Deep Fried America : .

Travel 75

Travel Hosting Social Media Influencer 75

Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson: We use Twitter for organic brand messaging and campaign support.

Strategy 113

Strategy Automotive Campaign Social Media 113

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. The metrics you choose to monitor will be influenced by the goals you set; however, we recommend that you look beyond vanity metrics like your number of followers.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

Diva Marketing Blog

JUNE 19, 2016

It definitely helped grow my blog and my brand. The website is still primarily a blog, but we also do a radio show (since 2011… in 2014 it won a Taste Award as the best food or drink based radio broadcast in the country), podcasts, video production, lots of social media stuff, events and more. Jay Ducote, Deep Fried America : .

Travel 40

Travel Hosting Social Media Influencer 40

Unmetric

SEPTEMBER 27, 2019

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages.

Brands 96

Brands Facebook Campaign Sports 96

Later

JUNE 27, 2019

And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. . Fleur has been a fan of the brand since 2014 and has shared her passion for their fragrances with her followers over the years: .

Small Business 56

Small Business Influencer Template Templates 56

Webbiquity SMM

FEBRUARY 10, 2015

Do consumers actually listen to brands? Do brands actually listen to consumers? What type of posts generate the most engagement on Facebook? Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. VentureBeat ). 68% of U.S.

Statistics 50

Statistics Social Media B2B Hubspot 50

Unmetric

SEPTEMBER 27, 2019

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages.

Brands 72

Brands Facebook Campaign Sports 72

ProBlogger

OCTOBER 5, 2016

When I realized how well merging other topics with the blogging niche works (in late 2014), I quickly aligned my content strategy at WHSR and had my writers create similar articles (merging different topics with blogging and web marketing) at least once per month. Most people are happy to gain as much exposure for their brand as possible.

How To 55

How To Health Care Microsoft Blogger 55

The Social Media Hat

MAY 6, 2016

Facebook The Many Faces of Facebook Ads. Facebook is the marketing platform of choice for businesses of all kinds and sizes everywhere. Companies are spending more than ever on Facebook advertising. In fact, latest research puts this number at 122% more per ad unit than in 2014. Source: Facebook for business.

Facebook 153

Facebook Feed Feedly News 153

ProBlogger

AUGUST 24, 2014

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. As a writer, it is essential that you are taking advantage of every opportunity you have to turn yourself into a developed brand. . If not, you should. Sharing is Caring.

Content 54

Content Metadata How To URL 54

Sprout Social

JUNE 27, 2023

Brand manager. View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. My parents are on Facebook, Gen Z is on TikTok.

Travel 93

Travel B2B Automotive Campaign 93

Webbiquity SMM

MARCH 11, 2014

Compared to a normal Tuesday-to-Tuesday period on the blog, Content Marketing Week had: • Twice the normal number of total visits; • Five times the normal referral traffic from LinkedIn; • Four times the typical number of visits driven by Twitter; • Two times the average weekly visits from Facebook; and.

Content 209

Content Marketing B2B Statistics 209