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Will India See a Rise in Digital PR?

Waxing UnLyrical

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. Business Standard sold its motoring magazine to Delhi Press. 2,938 crore (~$473.8M) by the end of 2014.

comScore 199
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Bring Back The Corporate Blog

Twist Image

If you take all of those issues and you roll it up into a bigger social media marketing mix, you would uncover that blogs and blogging should fall below the level of interest for most brands. I was taken aback by some of the data that was released yesterday in a WP Engine study on how consumers prefer original content from brands.

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How PassionRoses Reached Out to the Right Celebrity at the Right Time

Convince & Convert

Hollywood Branded hit that nail on the head with a project they recently did for their client, PassionRoses. They are owned by a B2B parent company and debuted their consumer site in early 2014. Let’s take a look: Jason Derulo has the clean image that PassionRoses wanted to align their brand with.

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This Week in Social Media – 4/3/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. Monday was April Fools Day, during which seemingly every brand got in on it and pranked the internet with a gag or two, poking fun at themselves or their products. Still, Facebook dominates in this space. We're not alone out there.

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Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

All the while, Fresh and Fluffy’s Facebook fans have given direct testimonials to the product time and time again, solidifying customer credibility and facilitating word of mouth. Pete and Rod have big plans for Fresh and Fluffy for 2014. It’s going to be a fresh and a fluffy 2014!

Startup 237
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The Best Video Content About the Greatest Feeling on Earth

Convince & Convert

In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. It’s a piece of content The Rolling Stone Magazine should have done, but didn’t do. Dustin Hinz estimates that they get nearly 10 billion brand impressions a year. 2M+ fans on Facebook.

Video 153
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Give Your Content Marketing a Human Face

Waxing UnLyrical

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. In my new book, Sticky Branding , I describe this approach as creating a “First Choice Advantage” for your brand. It’s not just marketing.

Content 100