Remove 2014 Remove Brands Remove Facebook Remove Loyalty

Social Media Optimization 2014: Twitter or Facebook?

SocialFish

————— Whether it is the short tweets of the internet’s darling birdie, or the groups, pages, and thumbs up ‘likes’ of Facebook that rocks your website’s boat, there is one of these two online outlets to keep your SMO up to par in the new year.

Presentation: The Power of Loyalty in Social Media

Dave Fleet

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. I focused on several insights: Social media is a two-way channel, but over the last ten years social media marketers have increasingly shifted to focus activities on one-way interruption – applying old techniques to new channels, which is exacerbated by updates on networks like Facebook.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Presentation: The Power of Loyalty in Social Media

Dave Fleet

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. I focused on several insights: Social media is a two-way channel, but over the last ten years social media marketers have increasingly shifted to focus activities on one-way interruption – applying old techniques to new channels, which is exacerbated by updates on networks like Facebook.

Does Facebook Anonymous Login Encourage Brand Trust?

Convince & Convert

Image via Facebook As a digital strategist at Janrain , a social sign-in company, I wanted to focus on the two major announcements related to marketing with social login and social data: 1. Now, Facebook has raised the bar for marketers to create value to their online audience.

Brands 128

5 Tips for Finding the Right Social Influencers for Your Brand

Convince & Convert

And while brand-crafted content is useful and can help build trust with customers, sometimes the most influential content comes from like-minded people that your customers know and trust. Here are five things to look for when identifying online influencers for your brand.

TED And The Art of Loyalty

Twist Image

There is an ongoing debate about just how loyal consumers can (and should) be in such a fragmented world, but I''m here to tell you that loyalty is alive and well. Real loyalty (the stuff that transcends data sets, points accumulation and redemption strategies) is the stuff of legend. What if a brand was able to create such a sense of loyalty, that the urgency with which the consumer responds to an email is similar to the "time to device" reality outlined above?

How to advertise and optimise posts on Facebook

Mindjumpers

Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. Earlier this year a study revealed that the organic reach for brands declined to 2-6%. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach.

The Failed State Of Branding

Twist Image

How well do you think brands are doing? Brands are going to have to face the music. People just don''t care or think that much about brands. If people loved brands, there would be no need to advertise, right? " Twilight Of The Brands. Facebook Fraud.

Brands 105

Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers!

Acquisition, Retention, And Building Loyalty In Social Media

Social Media Network Marketing

?? There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. You could join their Community on their Sites, join their Blogs, Join and add to their Facebook content, be on their Twitter and LinkedIn. Facebook has an amazing concept of Sponsored Advertising and so on. Building Loyalty is a life long process.

Monday Roundup: Lessons Learned

Waxing UnLyrical

7 Customer Loyalty Lessons from Lady Gaga. Why: Jackie Huba explores lessons in customer loyalty learned from pop star Lady Gaga, in this guest post for Jay Baer ‘s Convince and Convert. IKEA ignores the lessons of Lego and The Ranger Station, sends C&D to a brand ambassador.

Monday Roundup: Conversations

Waxing UnLyrical

Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. Why: Is your brand using multiple social media sites to converse with potential customers? Your Brand Is Not What You Sell. “Conversation.”

Monday Roundup: Overcoming Obstacles

Waxing UnLyrical

Facebook Advertising on a Small Budget. Why: Developing a budget for Facebook Ads is daunting to most small businesses. Why: How can you find the right influencers to accelerate brand awareness, lead generation, and conversions? How Does A Brand Build Loyalty?

Monday Roundup: Breaking the Cycle of Mistakes

Waxing UnLyrical

5 Mistakes Business Owners Make When Building Brand Loyalty. Why: Randy Bowden reviews the five most common mistakes business owners make when building brand loyalty, along with advice on how to correct the problem.

Monday Roundup: Value

Waxing UnLyrical

3 Social Selling Tips to Inspire Loyalty Not Just Transactions. Why: A smart business owner knows that brand loyalty grows out of value. Why: In this classic from the WUL vault, I examine the real value of Facebook fans. Holiday weekend alert!

14 Ways To Earn $14 Blogging in 2014

ProBlogger

Fame, Fortune and Helping People in 2014. People can actually see your loyalty which increase trust and b. On one of my first blogs, I asked a new tea company over Facebook to send me samples for review. 14 Ways To Earn $14 Blogging in 2014.

Business Led by Technology: How Mobile Commerce is Dominating Total eCommerce Activity in 2014

ProBlogger

Mobile devices also play a large part in loyalty programsyou can get discounts or free products for checking in on Facebook, for example. Business Led by Technology: How Mobile Commerce is Dominating Total eCommerce Activity in 2014.

7 Tips To Rockin' Facebook Engagement A La Frank Somerville

Diva Marketing Blog

especially on Facebook. Frank Somerville, main news anchor, topped 100K Facebook Likes; in fact as of this moment he has 120,059k Likes. Left alone Likes do not necessarily lead to significant shares, community or brand loyalty. And how does it relate back to the brand?

Why Every Brand Should Build An Audience

Twist Image

There are few people as passionate as Jeffrey Rohrs when it comes to brands and connecting with consumers. It''s gotten so hot and heavy for him, that he wants brands to be like bands. He wants brands to not just have customers and members of a loyalty program. He wants brands to build, nurture and have an audience. brand. facebook. Episode #403 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

New in the 2014 Stories of the Girls campaign is a message board prominently on the StoriesOfTheGirls.com microsite. We also used Facebook as a platform to share all of our patient’s incredible stories, and also to promote our Instagram contest.

5 Reasons Social Media Should Be a Part of Your Ecommerce Strategy

Bill Hartzer

Sure, customers are aware of brands like Sony and Apple, but when it comes to your business name, do they know it and how can they begin to trust it? Social media is a great outlet for creating brand recognition. This interaction can nurture customer loyalty (Source: [link] ).

Association Social Media: American Society of Civil Engineers

SocialFish

While most all of our followers are civil engineers, we’ve found that engineers who study or work abroad use Facebook to connect with ASCE and stay updated with the latest industry news.

Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

Russ, having been in the center of creating marketing plans for some of the largest consumer brands, you can appreciate that our tool boxes are overflowing with new tactics and strategies. How does a brand, any brand, ensure that its marketing is relevant and adds value for the customer?

Film 113

9 New Social Media Statistics and What They Really Mean

Convince & Convert

My friends over at Social Media Examiner just released their 2014 Social Media Marketing Industry Report. ” Feathers are the disposable flotsam and jetsam of social communication, and the stuff you see on Facebook, Instagram et al.

55 Fresh Ideas for Your Christmas Newsletter

Writtent Blog

It’s safe to say that positioning your brand to capture some of this holiday spend is definitely wise. This isn’t just an amazing opportunity for B2C or eCommmerce brands, either. Customer Loyalty. Which of your customers can use your branded hashtag the most often?

Seven Tips For Jumpstarting Your Visual Storytelling Strategy

Convince & Convert

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014.

The Waffle House - A World Cup Battle To A Social Media Win With Meghan Irwin

Diva Marketing Blog

Perhaps we can encourage brands to be less "hashtag happy.". In addition to Twitter and Facebook were other social media tactics were included and if so which networks and which worked best to move the engagement? The U.S.A. won against Belgium in the World Cup game. not really.

7 Tips To Rockin' Facebook Engagement A La Frank Somerville

Diva Marketing Blog

especially on Facebook. Frank Somerville, main news anchor, topped 100K Facebook Likes; in fact as of this moment he has 120,059k Likes. Left alone Likes do not necessarily lead to significant shares, community or brand loyalty. And how does it relate back to the brand?

How To Start Generating Traffic On Your Blog

Small Business Mavericks

Smart Facebook Advertising. Your marketing campaigns, reputation management, brand recognition, and customer loyalty are equally part of the mix and are affected by social media, email, niche communities, and SEO. Search Engine Journal has an impressive addition to their Blogging 101 Series — this one’s called Traffic Generation For Blogs On A Budget.

How to Develop a Successful Digital Coupon Campaign

Convince & Convert

Coupon campaigns have been used by brands since the launch of the first ever paper coupon by Coca Cola in 1887. Consumers enjoy being able to easily search for deals from their favorite brands and the ease of sharing them amongst friends and family.

7 Tips for a Rocking Social Media Strategy

Writtent Blog

An estimated 88% of brands today are using social media for marketing. If you’re not on Twitter, Facebook, Google+, or other major platforms, you risk getting left behind. What is your brand’s unique value proposition?

The Problem With Social Media Spam And How To Prevent It

Bill Hartzer

These people can easily leverage Facebook and Twitter to hit large percentages of the people who could be potential customers. They can also do so in a way that is far more genuine looking than typical spam and hurt you not just in the immediate sense but also impact greatly on brand loyalty and long term ROI. This obviously can have a significant impact for your brand.

ROI 80

Change Your Marketing. Change Your Brain.

Twist Image

It has become so heated that an entirely new group of people called, Growth Hacker Marketers , seem to be the pinup dolls for a new way to build customers, loyalty and push sales (while calling for an end to the advertisers). When they are faced with an issue that a business can solve, they grab their smartphones, head to a search box, tweet, update their Facebook status with a question or whatever. brand. brand journey. customer loyalty. facebook.

15 Unbelievably Powerful Pro-Tips for Rockstar Blog Titles

Writtent Blog

Don’t settle for the mundane – branch out into the exotic to make sure your content really stands out in a busy Twitter or Facebook feed: 10 Bizarre Inbound Marketing Strategies that Actually Work!

Tips 79

Are Your Customers Frozen? Let It Go!

Twist Image

Brands used to battle with their competitors for the direct relationship , but something new is happening. Now, brands are doing battle with every other brand in the food chain that is being offered to a consumer. All of these brands want you to follow them on Twitter , like them on Facebook , subscribe to their YouTube channel and more. Each and every one of these brands wants you to "add them" in a myriad of digital channels. brand.

How to read your ideal customers’ minds (using marketing tools you already use)

Absolute PA

This is to better understand public sentiment around the brand. ). Popular social media platforms like Twitter and Facebook are heavy-laden with juicy insights about your ideal customers. The best way to really understand your customers and prospects is to ASK and LISTEN.

Tools 99

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

New in the 2014 Stories of the Girls campaign is a message board prominently on the StoriesOfTheGirls.com microsite. We also used Facebook as a platform to share all of our patient’s incredible stories, and also to promote our Instagram contest.

How To Promote Your Blog With Content That Will Grow Your Traffic, Links, and Shares

ProBlogger

If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. If you are a visual B2C brand, such fashion or foodie blogs, you will want to leverage Pinterest, Instagram, and Facebook. This is a contribution from Gary Dek from StartABlog123.com.

B2B 57

How Much to Charge for Sponsored Content – is This a Question You’ve Ever Asked Yourself?

ProBlogger

On the flip side, in this industry with no established guidelines, are brands just as much in the dark? But are brands on the same page? Are bloggers respecting their worth, and are brands prepared to pay? Brands are valuing smaller bloggers who have engaged audiences.

The Waffle House - A World Cup Battle To A Social Media Win With Meghan Irwin

Diva Marketing Blog

Perhaps we can encourage brands to be less "hashtag happy.". In addition to Twitter and Facebook were other social media tactics were included and if so which networks and which worked best to move the engagement? The U.S.A. won against Belgium in the World Cup game. not really.

The 5 Step Voyage of Creating Awesome Content

ProBlogger

Ensure your content’s header is social-friendly so it shows up whole on Facebook, Google+ and LinkedIn. Hopefully that’s given you a refresher course (or even an educational one) on how to optimize your content for readership, engagement and loyalty. Image via Flickr user na.harii.

How To Measure Your Social Media Efforts

Social Media Network Marketing

For instance the positive engagement which eventually should lead to loyalty and viral effect cannot happen at once by merely setting up of a Facebook Fan Page for instance and getting people to join in. To develop relevant interactions the brand and the customer set would require time. While it would be great to have a huge Fan base it is necessary that the topics we communicate is relevant to them and enhancing our brand image.