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Did Facebook Ads CPM Go Up This Holiday Season?

Jon Loomer

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. I wrote a blog post about this phenomenon way back in 2014. Year-Over-Year Comparison. Overall, Facebook CPM is moving generally along that $12.50

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Why Facebook Is Cleaning Up The Neighborhood

Twist Image

Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Facebook founder and brainchild, Mark Zuckerberg , just published a long post about how Facebook will be changing in the next little while. Wait, Facebook cares about our well-being? What sparked it all?

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How any Business Can Get More Pinterest Followers (With Pictures)

Devumi

How you can get more Pinterest followers who genuinely engage with and love your brand takes some work. One of your brand boards. Let’s do a comparison. Facebook is where people go to complain about people that are suppose to be their friends. You already know that these people like your brand. Difficult to master?

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47 Social Media Statistics to Bookmark for 2017

Sprout Social

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Facebook Statistics. Facebook Statistics. billion users.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

But brands that connect with buyers on an emotional level see twice the impact of those still trying to sell based on business or functional value, and the most connected brands enjoyed 31% greater revenue growth last year. billion in 2014. B2B brands that build consumer relevance reap significant business benefits.

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7 Important Instagram Features Your Brand Should Know

Sprout Social

Since 2014, roughly 18 new Instagram features, updates or changes to the app were released. It’s important to cross-promote your Instagram on Facebook and Twitter. For example, once you get users following your brand on Instagram, you’ll want them to like your content so they see you more often. Longer Videos on Instagram.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

How effective is social media in comparison to other digital marketing channels? Do consumers actually listen to brands? Do brands actually listen to consumers? What type of posts generate the most engagement on Facebook? Is the value of social media marketing for b2c brand overrated? VentureBeat ). 68% of U.S.