Proactive Report

MAY 5, 2014

Yes, it does look much more like Facebook, but for brands this is an opportunity to be creative and show more of who you are and what you do. Take into account brand consistency – stay with the visual ‘look and feel’ you’ve created on your other social channels. Use this new layout to showcase your brand.

Case Study 45

Case Study Template Templates Study 45

Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Start With Goal Setting: H&R Block had a specific goal for this campaign – to raise awareness of the brand with the millennial audience.

Case Study 160

Case Study Campaign Cause marketing YouTube 160

Idaconcpts

JUNE 4, 2014

Branding needs to be universal. You should not, however, be limiting your social media efforts to Facebook and Twitter. Besides, now that Facebook is skewing results against businesses who don’t want to pay a bunch of money just to reach the people who have already “liked” them, more and more marketers are jumping the Facebook ship.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Convince & Convert

DECEMBER 13, 2013

Gary Vaynerchuk – entrepreneur, CEO of VaynerMedia , and author – joins the Social Pros Podcast this week to discuss his brand new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World ; how to deal with haters; and making sure to read the room. Storytelling in 2014 from Gary Vaynerchuk.

Social Media 148

Social Media Content Case Study Retail 148

Convince & Convert

MAY 29, 2014

While engaging in a trending topic can show some of Take my Facebook newsfeed during the last Superbowl. It was flooded with images of Superbowl “war rooms” – more brands than I can count were on a quest to have the next Oreo “dunk in the dark” moment. When one or two brands figure this out, it can be fun and interesting.

Strategy 155

Strategy Marketing Case Study Trends 155

Proactive Report

DECEMBER 2, 2013

2014 will see more emphasis on reporting PR results. See this case study of how Napa Valley winery Whitehall Lane has done it. Monitor mentions of the brand and the topic. CrowdBooster – Twitter and Facebook metrics. Facebook Insights. His panel was about measurement, proving value and ROI. PR Actions.

ROI 69

ROI Case Study Health Care Insurance 69

Convince & Convert

NOVEMBER 8, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. His job has been to unify them, to put together a cohesive brand voice. via Omaha Steaks’ Facebook. Listen Now.

Curation 139

Curation Web 2.0 Case Study Social Media 139

Proactive Report

MAY 12, 2016

For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. That same survey revealed that about one-third of marketing budgets are now being spent on visual marketing, which is up from about 25% in 2014. BE ORIGINAL.

Real Estate 40

Real Estate Content Brands Survey 40

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Video Marketing Influencer 78

Hootsuite

FEBRUARY 12, 2015

According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. You can see examples of this in the trending hashtags on Twitter, posts with the most pageviews and likes on LinkedIn, and Facebook posts that have been shared hundreds of times.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

ProBlogger

JANUARY 16, 2014

Welcome to 2014, folks – a year we hope to bring you even more tips and advice to make your blog everything you want it to be! If you’re looking to increase the monetization of your blog, then quite a few brands and advertisers are interested in unique visitor numbers. And there you have a brand-new visitor.

Case Study 55

Case Study Patterns WordPress Blogger 55

Hootsuite

FEBRUARY 12, 2015

According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. You can see examples of this in the trending hashtags on Twitter, posts with the most pageviews and likes on LinkedIn, and Facebook posts that have been shared hundreds of times.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Convince & Convert

APRIL 1, 2010

So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. The Timberwolves on Facebook page has no mention of a manifesto, not even a link on the Info tab. They need to snap up that Facebook name pronto. Your Web site.

Social Media 120

Social Media Content Analysis Sports 120

Webbiquity SMM

MARCH 11, 2014

Compared to a normal Tuesday-to-Tuesday period on the blog, Content Marketing Week had: • Twice the normal number of total visits; • Five times the normal referral traffic from LinkedIn; • Four times the typical number of visits driven by Twitter; • Two times the average weekly visits from Facebook; and.

Content 209

Content Marketing B2B Statistics 209

Webbiquity SMM

JANUARY 20, 2015

A wave of changes over the past couple of years have transformed it into a major publishing hub, a platform for personal branding, and a place to ask and answer questions from like-minded professionals across nearly 2 million LinkedIn groups. Guides to Personal Branding on LinkedIn. Image credit: Cox Business.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

agora pulse

OCTOBER 20, 2016

Let’s get to bottom of the question “Do third party apps actually impact Facebook reach?”. In this article you will find not only an answer to that one question, but also solid reasoning, links to a case study and yes, Facebook’s answer to this question. Why Should I Care If Third Party Apps Impact Facebook Reach?

Publishing 60

Publishing Case Study Facebook Study 60

ProBlogger

SEPTEMBER 29, 2013

How to use your blog to build a highly responsive, super targeted list makes the premise of my brand new e-course that I recently launched – to my list only, aptly titled Get 500 Subscribers. I wanted to see their results and write mini case-studies based on all the information made avaiable to me, for the main launch.

Case Study 43

Case Study Course Study List 43

The Realtime Report

JANUARY 22, 2014

Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel. In an interview recently posted on the Twitter blog , American Apparel’s Director of Marketing Ryan Holiday discusses a single flash sale on Twitter that earned $50,000 for the clothing brand. ” Consistently Engaging.

Apparel 161

Apparel Twitter Retail Case Study 161

Webbiquity SMM

JUNE 10, 2014

” Grant Tilus and Katy Katz of Collegis discussed the virtual demise of organic reach on Facebook, and what to do about it. For example, “This Facebook contest will drive 100 new leads in 90 days.”. • Facebook work best over lunch). Track your campaign like a case study. Google tests and updates daily.

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

DECEMBER 16, 2014

Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. 5 Social Media Trends for 2014: New Research by Social Media Examiner. ” 24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing. Social Media Marketing Guides.

Social Media 245

Social Media Tumblr Marketing B2B 245

Sprout Social

JUNE 27, 2023

Brand manager. View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. My parents are on Facebook, Gen Z is on TikTok.

Travel 93

Travel B2B Automotive Campaign 93

Viper Chill

JANUARY 27, 2016

” The article he sent me was entitled, “ What It’s Like to Work at a Startup Clone Factory “ It covered the story of Rocket Internet , a brand now worth billions of dollars majorly thanks to their shameless cloning of popular U.S Send me the link.” startups and bringing them to other countries around the world.

Case Study 20

Case Study Study Startup How To 20

Convince & Convert

APRIL 16, 2014

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Focus on being useful.

Strategy 158

Strategy Tips Case Study Instagram 158

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. There’s a way to get your Facebook update seen in more news feeds.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

FEBRUARY 19, 2015

While cinemagraphs aren’t exactly new, more companies are embracing the power of these mesmerizing GIF/video hybrids to generate engagement on Facebook and Instagram. 8 seconds to capture someone’s attention, and you can see why more brands are testing cinemagraphs. A video posted by GE (@generalelectric) on Jul 11, 2014 at 9:06am PDT.

Brands 60

Brands Content Tumblr Case Study 60

Keyhole.co

JULY 25, 2023

Let’s examine a case study to illustrate this – WWF , the world’s largest conservation organization, follows 4 core values in all of the work that they do: Courage – For example, raising topics that are the most important to speak about (rather than those that will simply drive clicks).

Social Media 52

Social Media Strategy Campaign Hashtag 52

Kikolani

SEPTEMBER 17, 2015

When executed correctly, you can use sites like Facebook to generate legitimate leads for your business. Have you ever scrolled through your Facebook feed and come across a family member’s post about which superhero they are? Most people don’t;” something catchy enough to pique the interests of unsuspecting Facebook users.

Social Media 60

Social Media Forums Discount Reddit 60

Convince & Convert

FEBRUARY 7, 2017

percent of brands use Instagram as a marketing tool. It attracts a larger audience, expands your reach, helps improve brand positioning, and enhances engagement. Today, brands are no longer relying on Facebook alone to promote their products and services. In 2016, the estimated revenue from Instagram accounts was $1.53

Instagram 60

Instagram How To Hashtag Domain Name 60

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing.

B2B 198

B2B Strategy Marketing Microsoft 198

Buffer Social

APRIL 5, 2017

Often times the word “generalist” is used to apply to a T-shaped person; though in our case at Buffer, a generalist would be someone with a relatively short vertical T stem and a very broad horizontal T stem. For instance, Brian Balfour’s 2014 model includes conversion rate optimization (CRO) as a foundational skill.

Marketing 108

Marketing Diagrams Skills How To 108

Webbiquity SMM

NOVEMBER 12, 2013

What role does social play in a brand’s overall online visibility? 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand.

Statistics 226

Statistics Social Media B2B Journal 226

Viper Chill

FEBRUARY 10, 2014

” Whether it’s Pinterest, Snapchat or even Flappy Bird, it’s amazing that new ways to communicate and play are still being “invented” One such example that I want to share with you today is simply about giving crack to Facebook users and becoming rich because of it. ” The Interview That Makes No Sense.

How To 93

How To Adsense Sites Reddit 93

Proactive Report

MARCH 31, 2015

This year the report examines five trends that are affecting the media landscape and the opportunities these trends present for brands and organizations. This opens the door for companies to work with the media and provide industry news and branded content to the media. Brand newsrooms must do the same. The Trends.

Trends 40

Trends Case Study Press Release Report 40

ProBlogger

MARCH 11, 2014

End result: One 2000 word, comprehensive article on Facebook Ad best practices. Start with a well-researched blog article, and end with all types of content that generate brand awareness in different, exciting ways. Generate content that encourages Facebook Likes , social shares and comments. Image via Flickr user captainmcdan.

Content 52

Content Case Study eBook Statistics 52

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Convince & Convert

JULY 23, 2015

Using BuzzSumo, we pulled all the English-language headlines between April 2014 and April 2015. It was one of the 10 lowest-performing headlines for three social networks: Facebook, Google+, and LinkedIn. Without Facebook Shares, Low-Performing Headlines Earned as Little as 341 Shares. A Closer Look at the Worst Headlines.

BuzzStream 60

BuzzStream Patterns Analysis LinkedIn 60

ProBlogger

SEPTEMBER 20, 2013

Here are the highlights from the many posts that were shared on our facebook page. Tips For Using Hashtags At Events: Case Study #PBEvent – Impactiv8. Speaking of next year – our team is already making plans for 2014 and hope to build upon what we did this year. Tips + Takeaways. Focus on the next step.

Eventful 44

Eventful Hotels Tourism Conference 44