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2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas . million conversations across Twitter, Facebook, blogs and Tumblr.

Social Media Campaigns Kick-Off 2014 World Cup

The Realtime Report

Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite.

Social Media Loves Valentine’s Day: 2014 Campaigns

The Realtime Report

Love it or hate it, Valentine’s Day is a great opportunity for social marketers to create a holiday-themed campaign. CC: @Netflix pic.twitter.com/uuhk1Zw4ad — Oreo Cookie (@Oreo) February 14, 2014. How did your brand combine Valentine’s Day and social media?

Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. 67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year.

NBA Announces 2014 Social Media Award Winners

The Realtime Report

The NBA handed out 10 social media awards in 10 categories over 10 days, with the help of fan voting on NBA.com , Facebook and Twitter. Rajon Rondo (@RajonRondo) January 14, 2014. The NBA Social Media Awards are only a part of the NBA’s social presence, as #NBAGreen , #HoopsForTroops , #KIACommunityAssist and #NBAFit are all campaigns within the NBA’s larger initiative, NBA Cares.

Why Social Media Is So Important for Your Business in 2014

yMarketingMatters

It’s obvious that social media will continue to have a significant impact in 2014 on marketers and business owners: They now have the ability to reach out and communicate on a personal level with their target audience on a daily basis. Facebook averages 1.23

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

Snapchat as a platform for branded content?

Mindjumpers

Nevertheless, Snapchat, with a core audience of 13-25 year old kids, makes it easy to reach the youth who may or may not use Snapchat as an escape from the maturity that has invaded Facebook. Best practice for brand communication on Snapchat.

Pepsi Max #LiveForNow Campaign Brings User-Generated Vines to UK Billboards

The Realtime Report

Branded contests that bring consumers’ tweets and photos to billboards have proven to be a successful formula for engagement and exposure. Pepsi Max (@PepsiMaxUK) February 25, 2014.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility?

Brands 267

How to Develop a Successful Digital Coupon Campaign

Convince & Convert

Coupon campaigns have been used by brands since the launch of the first ever paper coupon by Coca Cola in 1887. Consumers enjoy being able to easily search for deals from their favorite brands and the ease of sharing them amongst friends and family.

NamesCon 2014 Keynote: Jennifer Wolfe

Bill Hartzer

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. Jennifer is frequently hired to to consult and educate executives and brands about the new TLDs. In the brand space, what could be happening?

Where’s Social Media Going in 2014?

Mindjumpers

2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. We’ve looked into our crystal ball and made predictions of what we think 2014 has to offer. Larger Pictures in Facebook Page Link Posts.

23 most followed brands on Facebook in 2019

Unmetric

And one metric that surely impresses a viewer is the number of followers a brand owns. Facebook has over 80 million active business pages and statistics show that over 2 billion people can be reached through Facebook ads. Top brands on Facebook.

Brands 122

Is Brand Engagement Over on Facebook?

Janet Fouts

The news about Facebook lately has been pretty grim. Even brands with deep pockets are feeling the pinch. Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 on the brands we manage. IF you search for products on Facebook.

Bank of America Teams Up With Major League Baseball for #Troopthanks Vine Campaign

The Realtime Report

Vine has also played a significant role in Bank of America’s recent marketing efforts; the app has sparked 50% more engagement than any of the brand’s other social media content. Bank of America recently teamed up with the MLB in a new Vine advertising campaign to thank our military personnel. The #Troopthanks Vine campaign debuted this past Memorial Day; the campaign’s first Vine meshes together #Troopthanks with a famous ballpark snack.

Convince & Convert’s 14 Best Digital Marketing Blog Posts of 2014

Convince & Convert

We published 372 posts here at Convince & Convert in 2014, and these are the 14 most popular. This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank. In April, reports of Facebook’s declining organic reach made some marketers’ fears come true.

NamesCon 2014: SEO, Search, New TLDs and Audience

Bill Hartzer

It’s about creating a brand experience on other sites like YouTube, Twitter, etc. Jason: Facebook is the social norm. Facebook is seeing declining growth. When you are branding a business, should you use your handle on all social sites?

SEO 133

Hidden Cash: What The Latest Twitter Trend Could Mean For Brands

The Realtime Report

Hidden Cash (@HiddenCash) June 10, 2014. “I ” So what does all this mean for brands? ” Has your brand tried social media scavenger hunts in the past? How might your brand use the success of @HiddenCash to create a similar campaign that will engage consumers?

Trends 182

How To Write A Post That Will Rock Your Facebook

SocialFish

Are you getting the kind of response you want from your Facebook posts? Then you’ve come to the right place, because we’re about to share some of the best online tips for writing successful Facebook posts. Then please, read on… Some Facebook Posting Basics. Brand your biz.

How To 283

Zenith Social Media Marketing Conference – An Event Not to Miss!

Webbiquity SMM

Hosted by the Duluth Area Chamber of Commerce and online agency aimClear, the conference will focus on “the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.”

Is Your Business Using the Correct Facebook Profile?

The Social Media Incubator

In our work with many different industries, including education marketing with schools and school districts, we’ve come across many different types of Facebook set ups. There are three types Facebook offers: Profiles, Groups, and Pages. What is a Facebook Profile? .

Social Media News Ticker: Facebook Email is Dead, Twitter’s Amplify Now on Movie Screens

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and LinkedIn: Facebook’s new ad campaign structure. Facebook.

News 172

How to Create a Social Media Holiday Campaign

Devumi

It’s mid-November, your social media holiday campaign planning has to start now. Virality, new followers, increased brand exposure, and cash registers ringing like church bells don’t happen by accident. Building your social media holiday campaign.

How to advertise and optimise posts on Facebook

Mindjumpers

Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. Earlier this year a study revealed that the organic reach for brands declined to 2-6%. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach.

23 most followed brands on Facebook in 2019

Unmetric

And one metric that surely impresses a viewer is the number of followers a brand owns. Facebook has over 80 million active business pages and statistics show that over 2 billion people can be reached through Facebook ads. Top brands on Facebook.

#ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram

The Realtime Report

Starting March 4th, consumers can instantly purchase products that they see on TV through Twitter, Facebook or Instagram. Chirpify’s new #actiontags for TV could be a game-changer for brands, making it possible to create conversions and purchase opportunities directly from TV ads.

Buy 172

How to handle a shitstorm – before, during and after

Mindjumpers

With brands increasing their presence on social media regular crisis are to be expected. This case illustrates both the fatal consequences of users reacting strongly to the ethical attitude of a brand and a creative campaign that simply went wrong.

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

nBA Pulse, from newBrandAnalytics , is cloud-based software that helps brands gain real-time visibility into social media’s trending topics and see conversations that might impact their brand and product reputation. PLEASE LIKE MY FACEBOOK PAGE.

Use an editorial calendar for content marketing

Sherrilynne Starkie

If you are into content marketing make 2014 the year you start an editorial calendar and keep it going all year long. Advanced planning ensures that content and distribution aligns with all business and marketing objectives and tactics such as planned events, promotions and campaign.

World Cup Social Media Fever: 53% of US Smartphone Users Plan To Use Facebook To Discuss The Games

The Realtime Report

With the 2014 World Cup in full swing, it has become evident that soccer has taken over social media, especially when it comes to Facebook. Facebook remains the preferred outlet for fans to discuss the tournament’s action, as more than half of U.S.

Tweet, Pay, Love: The Modern-Day Social Media Pop-up

The Realtime Report

This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir , and of Brand us Social (BUS). Some brands have also incorporated a ‘pay with picture’ strategy that encompasses the rising trend of visual social media in 2014.

Social Media News Ticker: Facebook Launches “Nearby Friends”

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Google+: Facebook. Social Media News Ticker +Post ads AdSense Facebook geo-location Gnip Google mobile advertising MoPub Nearby Friends Twitter

News 180

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

” Grant Tilus and Katy Katz of Collegis discussed the virtual demise of organic reach on Facebook, and what to do about it. For example, “This Facebook contest will drive 100 new leads in 90 days.”. • Facebook work best over lunch). Track your campaign like a case study.

Association Social Media: Philanthropy Ohio

SocialFish

We have an organizational Facebook , Twitter , LinkedIn, and WordPress social accounts. WordPress is our blog site which I then share our blog posts on Facebook and Twitter. While I find Facebook is better for us to announce news, events, share photo albums, etc.

Bubblews: The Social Network That Pays Users To Post

The Realtime Report

Like Twitter and Facebook, Bubblews has developed its own language. What do you think – and can you see your brand using Bubblews? Bubblew’s study was conducted online in the United States using Harris Poll, from June 30-July 2, 2014 with 2,047 participants ages 18 and over.

Fun and Features Take Center Stage in MINI’s #asktheNEWMINI Video Campaign

Convince & Convert

These are some of the questions posed by MINI’s passionate fan community in the company’s #asktheNEWMINI campaign. Positioned as an online “meet & greet” for the new MINI , fans are encouraged to submit questions across Facebook , Twitter , Instagram and Google+.

Actionable Listening Promotes Real-Time Engagement

Mindjumpers

Actionable listening should be perceived as an interactive tool that can help prevent negative conversation, which in worst-case scenario could demolish a brand’s image completely. This will enable you to adapt your campaign to match the moment – wait; did someone say real time marketing?

Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity.