Twist Image

AUGUST 1, 2014

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. Here are the 7 deadly sins of digital marketing in 2014. For over a decade, I have blogged and created a weekly podcast.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Ari Herzog

JANUARY 5, 2014

With over 8,400 people in a LinkedIn group I manage about social media marketing , why did I create a new group using that dotcom name and ask people to join that? Looking back to January 1 when I blogged about creating a new brand for myself , I ask these questions and laugh. I’m opening the social networking gates in 2014.

Social Networking 148

Social Networking LinkedIn Groups Groups 148

Bill Hartzer

JANUARY 27, 2014

And there will be plenty of live blogging going on, so if you miss a session there will be lots of notes taken. I’ve hand-picked the sessions that I think are going to be great ones, the speakers who you shouldn’t miss if you’re attending Pubcon Austin 2014 this week. Search Engine Marketing Events'

Microsoft 138

Microsoft Conference SEO WordPress 138

Writtent Blog

MAY 7, 2014

To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. They aren’t a foolproof way to skyrocket sales and conversions rates, either. We’ve listed 25 of the best practices of 2014 below. Most copywriters and blog writers use images, yet they rarely optimize them for search.

SEO 110

SEO Engineering Guidelines Industry 110

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Convince & Convert

JULY 27, 2017

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. Second, emojis can communicate complex feelings that would otherwise be impossible outside of face-to-face conversations. What Emojis Mean for Marketers. What Makes Emojis So Appealing? Have fun with it.

Tips 121

Tips Marketing Press Release Influencer 121

Social Media Strategies Summit

OCTOBER 21, 2021

Admittedly, Danielle Morrill isn’t technically a current CEO –– right now, she’s CTO and co-founder of FirstParty , which does marketing automation for developers. Particularly on Twitter and to a lesser extent on LinkedIn, Morrill speaks at length about the challenges of securing venture capital funding to bring a new tech product to market.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Laurel Papworth

NOVEMBER 3, 2014

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Computer Based Session: Build a blog and social media press room with socmed press releases, blog and social objects.

Social Media 69

Social Media Press Release Class Course 69

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Waxing UnLyrical

NOVEMBER 17, 2014

How to Set Up Google Analytics Goals and Score More Conversions! 10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Lee Odden showcases 10 of Top Rank Blog ‘s most useful content marketing posts. When the Intermediary is not Adding Value.

Syndication 202

Syndication Price Consultant Flickr 202

Writtent Blog

MARCH 7, 2014

Yes, this is a great start, but what many of us forget is actually marketing the content we’ve written. Writing is not enough: to be heard you have to share your blog posts with others. Do you also forget “marketing” in your content marketing strategy? Things to optimize in your blog include: Title.

Syndication 95

Syndication Content Marketing Alltop 95

Oktopost

NOVEMBER 28, 2021

Watch the recording: Want to hear more from renowned marketing leaders? Winning Sales Person of the Year in 2014 and Sales Leader of the Year in 2018, Rich is also a thought leader in social selling and has contributed to multiple blogs and podcasts on the topic. Rich Stone, VP Sales at TechTarget takes the hot seat.

Data 69

Data B2B Apple Hosting 69

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: 1: Build Meaningful Relationships.

Social Media 133

Social Media Marketing Study Activities 133

Twist Image

SEPTEMBER 28, 2014

A couple of weeks ago, I decided that I wanted to up the quality of conversation on this podcast. My level of respect for his thinking about business, marketing, and branding grows with every tweet, blog post, article and book that he writes. So, how is business doing in 2014? Enjoy the conversation. andy nulman.

Brands 88

Brands Marketing Project Google 88

Devumi

DECEMBER 31, 2014

One of my big social media marketing prediction for 2015 is that this is the year video takes off even more! Read on for more of my social media marketing predictions for 2015. It’ll be full of examples so that you can see what your social media marketing plan should start including. Now you’re a social media marketer.

YouTube 87

YouTube Video Social Media Hashtag 87

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Guest post by Gary Dek.

Social Media 100

Social Media Marketing Hashtag URL 100

Convince & Convert

JULY 27, 2017

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. Second, emojis can communicate complex feelings that would otherwise be impossible outside of face-to-face conversations. What Emojis Mean for Marketers. What Makes Emojis So Appealing? Have fun with it.

Tips 60

Tips Marketing Press Release Influencer 60

Kikolani

MARCH 17, 2016

On the marketing side of things, it’s worth noting that: If you have video content on your site, you are more likely to retain visitors for longer than if you only have text. Cisco forecasts that in 2019, consumer video Internet traffic will comprise 80% of total consumer video Internet traffic globally versus 2014’s 64%.

Video 100

Video Content Marketing Applications 100

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .

Influencer 65

Influencer Travel Marketing Instagram 65

Jon Loomer

OCTOBER 13, 2015

I’m left disappointed that Facebook doesn’t allow marketers to do more refined targeting to focus on those who are most engaged. Look at the URL of this blog post. The first thing you could do is create a Website Custom Audience of anyone who visited your website during two different years, like 2015 and 2014.

How To 120

How To Facebook URL Campaign 120

Proactive Report

OCTOBER 2, 2013

A recent study commission by Adobe showed that new digital technologies and social media are keeping marketers up at night. Less than half (48%) of the 1000 marketers surveyed feel they understand digital marketing and can get results. PLANNING YOUR DIGITAL MARKETING. IMPLEMENTING THE DIGITAL MARKETING PROGRAM.

Marketing 66

Marketing Syndication Sentiment Survey 66

Janet Fouts

AUGUST 18, 2014

It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation. I recently had an issue with a purchase at Whole Foods market. I blog about it. I tell my friends about it.

Strategy 165

Strategy Tools Social Media Management Loyalty 165

Writtent Blog

DECEMBER 20, 2013

There’s no better time to dive deep into your blogging metrics for 2013 and determine how you’ll change and pivot in the year to come. If you’re in need of some inspiration on new tactics and forms of measurement to elevate your content marketing strategy, look no further. How to Create a Content Marketing Mission Statement.

News 58

News Content Marketing Metrics 58

Rebekah Radice

NOVEMBER 1, 2016

This means incorporating a Facebook marketing strategy is critical. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach. You are marketing to human beings after all… …And specific ones at that.

Facebook 116

Facebook Marketing Atlassian Analytics 116

yMarketingMatters

FEBRUARY 8, 2016

These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. People who have used it have seen a considerable increase in engagement on posts, which is great news for marketers. Did You Know?

Social Media 100

Social Media URL iPhone iPad 100

Mindjumpers

DECEMBER 4, 2015

Internet Users: 350 million, +44% since July 2014. Mobile Social Media Users: 97 million, +5% since July 2014. Content such as interviews of their favourite celebrities, Dubsmash videos and blog links make up the majority of shared content. Video is The New King of Content Marketing. International Connections.

Activities 100

Activities Social Media Film Mobile 100

ProBlogger

JANUARY 1, 2014

We are mining ProBlogger content this week for super-useful information to kick-start your blogging year with gusto. How can you harness this amazing technology to drive more quality traffic to your blog? Ramit Sethi Exposed: How He Earns Millions Blogging. Neil Patel’s Guide to Writing Popular Blog Posts.

Social Media 49

Social Media Case Study Analysis Social Networking 49

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Curation 141

Curation Web 2.0 Case Study Social Media 141

Waxing UnLyrical

AUGUST 1, 2016

Make sure you also subscribe to her blog, it’s full of goodness; I particularly love this post. I’m Elise – a communications and marketing professional who found herself in DC after college and brought her husband and dog along with her. I have so many good things to say about this that there’s a full blog post dedicated to it.

Consultant 0

Consultant Banking Course Campaign 0

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Christine Priester, VP, Marketing. . . . . Christine Bon, Manager Digital Marketing & Communication. . . . Our Story Tellers.

Health Care 108

Health Care Case Study Study Campaign 108

Mindjumpers

APRIL 12, 2016

You won’t believe the hidden message in this blog post! In 2014 Facebook took steps to try and crack down on those gaming this ranking using clickbait, and in February this year it introduced an update based not just on what users engaged with in their feed, but what they wanted to see. Learn and adapt. Relevance is key.

Brands 100

Brands Feed Feedly Platform 100

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Ensure you’re contributing to your strategic marketing goals by including tracked URLs in the description and end of your video. Make it fun!

CPM 150

CPM CPA ROI Campaign 150

Keyhole.co

DECEMBER 22, 2020

It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services. While influencer marketing is effective, not all brands have the budget to afford a top-tier influencer. As mentioned, micro influencer marketing can be used for a variety of goals.

Influencer 94

Influencer Instagram Tips Hashtag 94

ProBlogger

OCTOBER 5, 2016

If you apply the principle to blogging, you could improve your efficiency and maximize your efforts. Applying the 80/20 to Blogging. Can you apply the 80/20 rule to your blogging efforts and become a better blogger ? The principle can easily be adopted as a tool for bloggers and marketers. Fact: Marketing > Content.

How To 55

How To Health Care Microsoft Blogger 55

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. Embrace Community Marketing.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Devumi

SEPTEMBER 19, 2014

We talk all the time here on the Devumi Blog about how to make certain social channels work for your business, increase your followers, get more views, and better your investment in social media marketing. Something that we don’t touch on enough is how to choose a social media platform for your marketing style.

Platform 84

Platform Social Media Vimeo How To 84