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Bank of America Teams Up With Major League Baseball for #Troopthanks Vine Campaign

The Realtime Report

Vine has also played a significant role in Bank of America’s recent marketing efforts; the app has sparked 50% more engagement than any of the brand’s other social media content. Bank of America recently teamed up with the MLB in a new Vine advertising campaign to thank our military personnel.

Banking 188
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3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The Big 3 Heading into 2014. Shannon Paul , VP of Social Media Strategy at Fifth Third Bank. Shannon Paul, @shannonpaul Fifth Third Bank. Sheryl Sandberg , of Lean In and Google/Facebook fame. Listen Now. Be disruptive.”

Questions 137
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Bubblews: The Social Network That Pays Users To Post

The Realtime Report

Anyone can use Bubblews by following three steps: Register for free in under 60 seconds. Customize your profile and check out your “bank”. Write and submit your first post. Users collect their compensation in a “Bubblews bank,” and once a user reaches $50, he/she can cash out using PayPal.

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Business Led by Technology: How Mobile Commerce is Dominating Total eCommerce Activity in 2014

ProBlogger

Depending on personal preference, people have the option to choose from an iOS, Android, or Windows device, and you dont necessarily have to break the bank anymore to have the latest and greatest in technology. Simply put, todays tech makes even the most grueling daily tasks, like banking, as easy as tapping a screen a few times..

Mobile 47
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In The #SocialPR Spotlight: Elise Perkins

Waxing UnLyrical

I founded ep communications in 2014 after seven years of working for trade associations and think tanks. Today I focus on building brands for businesses and people, using a savvy mix of content and influencer strategies. They’ve certainly made (and sustained) a mark by incorporating their brand into important cultural conversations.

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These Two Data Points Demonstrate What's So Wrong With Marketing Today

Twist Image

There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States.

Data 101
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Five digital communication trends from #SXSW

Danny WhatMough

Instead, here are five trends that, although less immediately obvious, are important for brands to think about in 2014. The way a brand or organization behaves is more visible than it ever has been in the past. What is a brand’s role? What’s the role of a brand these days? Take brand marketing at SXSW itself.

Trends 65