Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? Getting social right so your sales teams can use social engagement data to personalize their conversations with their prospects.

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Data Engagement Hubspot B2B 118

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. 57% of marketers report custom content is their top marketing priority for 2014. B2B marketers with a documented strategy are more likely to consider themselves effective. Source: CMI ).

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Content B2B Hubspot Marketing 110

Small Business Mavericks

DECEMBER 30, 2013

If you’ve been paying attention to the rise of social media in the past few years, then you know that Facebook has risen to be the No. 1 site online, and you may know that social media traffic has been on a steady rise, as well. LinkedIn delivers a lot of traffic to B2B sites. Social Media'

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Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. A photo posted by Microsoft (@microsoft) on Dec 22, 2014 at 11:34am PST. A photo posted by IBM (@ibm) on Nov 12, 2014 at 8:09am PST. Number of followers: 39,000.

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Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. A photo posted by Microsoft (@microsoft) on Dec 22, 2014 at 11:34am PST. A photo posted by IBM (@ibm) on Nov 12, 2014 at 8:09am PST. Number of followers: 39,000.

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Small Business Mavericks

JUNE 3, 2014

A big thanks to the Greater Wayzata Area Chamber of Commerce for inviting me to speak to the Young Professionals Group last week about trends in social media, and using social media for business. One of my favorite parts was getting to bust a popular social media myth about using social media for business.

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The Realtime Report

DECEMBER 31, 2013

What were the biggest stories in social media statistics this year? B2B Lead Generation: Twitter Outperforms Facebook, LinkedIn By 9-to-1 (Jan 30). Google+ Is Now #2 Social Network (Jan 28). Social Media Customer Service: Brands Respond More On Twitter (Jan 10).

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Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1. Guest Post by Eric Schwartzman .

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Social Media Privacy Training Policies 240

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.

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Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

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Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Socialmedia.biz

FEBRUARY 25, 2019

Whether you’re a close-knit, community-focused, small business or a multinational conglomerate, social media plays an important role in how people perceive, discover and engage with your brand. Airways unintentionally uses an inappropriate image: In 2014, @ElleRafter tweeted to the U.S. Almost 58.6%

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Social Media Brands Template Templates 103

Oktopost

JULY 28, 2022

Want to hear more from renowned B2B marketing leaders? Jennifer Gutman passionately believes that social media is the anchor of any successful B2B marketing strategy and is currently serving as the Director of Customer Marketing at Oktopost. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

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B2B Apple Sample Samples 62

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? But what data should social media marketers be looking at to prove their worth and make an impact on the organization? Hot Topics of this episode include: Why every marketer needs to be a generalist, stay clear of trends, and practice both digital and media literacy.

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Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing? Lee Odden showcases the best campaigns of 2014 thus far. How Your Organization’s CEO Can Use Social Media for Thought Leadership. How NOT to Run Your Social Media.

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Campaign SMS B2B Case Study 194

The Social Media Incubator

DECEMBER 22, 2014

If you haven’t heard of the new social media site, there’s a good chance you will in 2015. The site offers a simple, easy, ad-free social network for its users to share information and status updates, and stresses that user information will not be shared with third party sites. LinkedIn will become B2B leader.

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Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics.

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Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. but this simple-yet-useful infographic Jim Dougherty passes along is worth keeping handy for ideas, such as types of text in social media (questions, quotes, tips, fill-in-the-blanks, or testimonials). Infographics About Content Marketing.

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yMarketingMatters

FEBRUARY 28, 2016

With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. Note that these tactics apply across the board for both large and small businesses , in both B2C AND B2B , as all people are “consumers”; this is now P2P, People-2-People marketing!

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Buffer Social

FEBRUARY 16, 2017

Video is taking over social media. In our end of 2016 social media survey , 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. Or that 73 percent of B2B marketers say that video positively impacts marketing ROI? Image from KPCB ).

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Social Media Video Strategy Statistics 111

Oktopost

NOVEMBER 28, 2021

Rich is a B2B intent data extraordinaire and SaaS sales VP with 13 years of experience across a number of sales and leadership functions within TechTarget. When it comes to success in B2B, Rich knows buyer activity matters because it shows the real demand organizations would otherwise miss. Catch all episodes here. Meet Rich Stone.

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Data B2B Apple Hosting 71

Convince & Convert

JANUARY 23, 2015

Focus on the WIIFTR (What’s In It For The Reader) when posting content on LinkedIn (as anywhere in social media). Especially in the B2B market.”. Ryan Dodge in August of 2014 and Brian Marks in February of 2014 chose him as well.). If you don’t, you are behind. See you next week!

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Writtent Blog

DECEMBER 22, 2013

The 2014 Carnegie Conference – January 30-31, 2014. The Social Media Strategies Summit – February 4-6, 2014. February 10-12, 2014. Intelligent Content Conference – February 26-28, 2014. SXSW Interactive – March 7-16, 2014. IRCE: Forward Mobility.

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Conference Marketing Education Hubspot 60

Hootsuite

MAY 26, 2021

Social selling — maybe you’ve heard of it, but you aren’t entirely sure what it means. Think it’s the same as social media marketing ? Or maybe you think it’s basically just social media advertising ? Done right, social selling can replace the dreaded practice of cold calling. What is social selling?

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Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. But social media managers have a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The 16 tools below will help you and your social media manager take on the complexity of the job.

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Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

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Strategy Content Marketing BuzzStream 226

Webbiquity SMM

FEBRUARY 2, 2016

Here are five more key takeaways from the digital marketing stats and facts detailed below: Digital, social media marketing budgets will grow. Social media’s share of the total marketing budget will grow from 10% in 2015 to 14% this year, while spending on offline advertising will fall 2%. Here then, the details.

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Buffer Social

NOVEMBER 8, 2023

  For example, terms like ‘ social media management tool ’ and ‘ social media analytics ’ are essential to us at Buffer since that’s a big part of what our product does. We saw amazing organic website traffic results in our peak publishing years, 2014 to 2018. It was (and is!)

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Metrics Content Marketing Newsletter 98

Pam Moore

DECEMBER 11, 2016

70% of B2B marketers plan to create more content in 2017 compared to 2016. Top 3 B2B goals of content marketing are lead generation (85%), sales (84%), lead nurturing (78%). 94% of B2B marketers use LinkedIn as part of their content strategy. This is up from 808 words in 2014. Orbit Media). SoundCloud. Freshbooks.

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Rebekah Radice

APRIL 13, 2015

As a business owner or entrepreneur, using social media to connect and appeal to consumers isn’t always as easy as it seems. This includes a daily content and social media plan , as well as an effective means for management and monitoring. Kickstart a Social Media Strategy.

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Social Media Strategy How To Real Estate 130

Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! Why: Social media strategist and author of SMART News: how to write press releases for the digital age Sally Falkow joined us for this month’s (December 3) #measurePR chat.

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Storify Press Release Case Study Hashtag 216

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. But how has it evolved?

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Trends Content Marketing Press Release 37

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. Let’s dive in! .”

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Waxing UnLyrical

JANUARY 17, 2014

January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. Events Measurement MeasurePR Shonali Burke #measurepr b2b marketing eric wittlake' Can you believe it?

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Webbiquity SMM

FEBRUARY 23, 2016

Image credit: Social Media Examiner. Here are three more key takeaways from the more than four dozen social networking facts and statistics below: Facebook is the most popular social network on the planet—except with CEOs. In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing.

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Rebekah Radice

APRIL 11, 2016

If you’ve wondered which social media site is right for your business , it’s no surprise. So, what social media platform matters most to your business? What’s their social media engagement and conversational style? Here’s everything you need to know about the top 7 social networks.

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