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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%).

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Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)

Buffer Social

In 2015, Snapchat Discover made the network a media destination by providing publishers with a mobile-first way to share editorial content. While Snapchat has reportedly achieved 150 million global daily active users ( overtaking Twitter ), the company is still a ways off Facebook’s 1 billion-plus user base.

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The History of Social Media in 33 Key Moments

Hootsuite

Tumblr and the age of the microblog (2007) In 2007, the social network described as “Twitter meets YouTube and WordPress” came a-tumblin’ along when 17-year-old David Karp launched Tumblr from his bedroom. The hashtag arrives (2007) The strict 140-character limit for tweets set Twitter apart from rivals, including Facebook and Tumblr.

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Who will win the video app wars?

Janet Fouts

Then, just in time for Social Media Marketing World in San Diego, Twitter re-launched Periscope , another real time video app that streams directly to Twitter which they just acquired. We love to watch videos that let us feel like we are right there, and it’s easy to make them on our mobile devices. Who else is using them?

Video 70
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Who will win the video app wars?

Janet Fouts

Then, just in time for Social Media Marketing World in San Diego, Twitter re-launched Periscope , another real time video app that streams directly to Twitter which they just acquired. We love to watch videos that let us feel like we are right there, and it’s easy to make them on our mobile devices. Who else is using them?

Video 70