Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

Webbiquity SMM

MAY 6, 2014

Hosted by the Duluth Area Chamber of Commerce and online agency aimClear, the conference will focus on “the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.” See you there!

Conference 155

Conference Eventful Social Media Nielsen 155

Webbiquity SMM

FEBRUARY 13, 2018

As noted below, the practice is now ubiquitous, with almost 90% of businesses engaged social media marketing. So even if your engagement efforts are focused on just a few platforms, use a social media monitoring tool to check for brand mentions, comments, support issues, etc. across all major social networks.

Social Media 178

Social Media Marketing Hubspot Trends 178

Unmetric

APRIL 11, 2016

Back in October 2014, Unmetric wanted to create something that helps the content creators of the world and so was born Unmetric Inspire. Unmetric pioneered benchmarkable engagement metrics that factors in community sizes and the value of an interaction. Honestly, I have the utmost respect for the folks that do this day in and day out.

Comparison 113

Comparison Metrics Analytics Engineering 113

Convince & Convert

DECEMBER 23, 2014

As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. But they are united by the importance of analytics and integration in digital marketing. He saw potential for MarketingProfs in Google Plus, so he threw his hat in that ring and quickly found a very engaged audience.

Social Media 149

Social Media Strategy Apple Analytics 149

Proactive Report

NOVEMBER 27, 2013

SEO-PR used the Google Analytics URL Builder to tag the links in the three releases. PR Newswire released figures a year ago that showed that adding images and videos to a release can increase views and engagement by as much as 9.7%. Google Analytics is free. Make it a priority for 2014. more release views and 36.1%

Press Release 73

Press Release Engagement Analytics SEO 73

ProBlogger

DECEMBER 23, 2013

One step at a time, it will transform your blog into the page view powerhouse you’ve always dreamed of — because we all love seven digit numbers on google analytics! So if you’re wanting to make your blog more profitable in 2014 – this one is for you. Start 2014 with a bang! Pick up a copy now.

eBook 47

eBook Library Blogger Engineering 47

Social Media Strategery

JANUARY 6, 2014

As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. We can even use cookies and web analytics to optimize the actual content that you see when you visit a site. ” are shunned because they won’t impact engagement numbers. Here are 20 more.

Sysomos 134

Sysomos Radian6 Data Analysis 134

Unmetric

AUGUST 2, 2019

Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. So what are they offering to keep their audience engaged? The brand added 62 million followers since 2014, a 1,343% growth in followers which is almost 32,000 followers added per day. Fashion dominates Instagram.

Instagram 155

Instagram Brands Fashion Sports 155

Likeable

MARCH 23, 2021

Instagram made it clear that users and brands will still be able to see the amount of engagement their content gets, but the metrics will not be publicly displayed in the feed. Overall engagement may drop. Will users be less likely to like a piece of content if it does not already have high engagement numbers?

Instagram 91

Instagram Metrics Influencer Campaign 91

The Realtime Report

JUNE 18, 2014

With detailed analytics on engagement, share rates, purchase intent, and brand awareness, Influicity gives marketers useful data that extends beyond just views. Social Media Campaigns Kick-Off 2014 World Cup Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks.

Influencer 183

Influencer YouTube Campaign Price 183

Keyhole.co

DECEMBER 22, 2020

These influencers offer better audience access and higher engagement than macro influencers (100K – 500K followers) at a fraction of the cost. Influencer marketing can be used for achieving different goals, such as driving engagement, increasing brand awareness or boosting sales. Read more about Influencer Tiers.

Influencer 94

Influencer Instagram Tips Hashtag 94

Waxing UnLyrical

JANUARY 20, 2015

Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. What Social Media Analytics Can’t Tell You About Your Customers. What Social Media Analytics Can’t Tell You About Your Customers. Why: How can your business best use the data gleaned from social media analytics?

Metrics 100

Metrics ROI Consultant Flickr 100

Webbiquity SMM

JANUARY 19, 2016

For all the bashing of “vanity metrics” in social marketing, those likes and shares (“engagement”) remain the most commonly used measure for evaluating social media success. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012.

Social Media 100

Social Media Marketing Survey Metrics 100

Pixlee

APRIL 17, 2019

Brands such as Isle Surf & SUP are highlighting user-generated content of fans using their products in their lives as a way to boost engagement and sales, while also driving traffic to its website by giving users a peek into new content around their products. Consumers who view video are 1.8 This doesn’t mean randomly selecting followers.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Twist Image

AUGUST 20, 2014

That''s what the 2014 Korn Ferry Marketing Pulse Survey is saying. Customer engagement is critical and must be a key focus, but CMOs need to remember that the overarching purpose of driving this engagement is to drive business results. On one hand, you have a CMO looking to engage consumers. customer engagement.

Marketing 85

Marketing Survey Advertising Mobile 85

Convince & Convert

MAY 5, 2012

Pinterest has spawned a new way of consuming and searching information, and may be the poster child for the coming image-centric social Web that will make written blogs like mine look quaintly Amish by 2014. Do your visitors from Pinterest engage in desirable, profitable behaviors at a ratio equal to or better than Twitter or Facebook?

Metrics 143

Metrics Social Media Posterous Aggregator 143

The Realtime Report

NOVEMBER 1, 2017

By 2014, smartphone users were spending 89 percent of their device time using apps and just 11 percent using the mobile web. They also improve user experience by enabling companies to continuously engage customers with valuable information updates, such as sales announcements, location based offers, and rewards for loyal customers.

Mobile 111

Mobile GPS Wireless Compete 111

Ignite Social Media

FEBRUARY 9, 2017

Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content. User Engagement Stays Steady.

Metrics 60

Metrics Brands Facebook Sample 60

Proactive Report

OCTOBER 21, 2013

2014 is almost upon us and many businesses are doing their planning for next year. Engagement: Every small business is focused on getting more sales. But before you can make the sale you have to engage with someone interested in your product or service. Engagement could be a like, comment, share, retweet or mention.

Small Business 65

Small Business Metrics Social Media Hubspot 65

Talkwalker SM

MARCH 17, 2016

In our latest report , we take a look at how marketing, PR and product departments in the household and personal care sectors can use social media analytics to create valuable insights in crisis management, product development, influencer marketing and more. Understand how a crisis spreads online to stay in control. 10 –March 10, 2016).

Data 60

Data Social Media Brands Forums 60

yMarketingMatters

SEPTEMBER 23, 2016

Insights will feature metrics like top posts, reach, impressions and engagement around posts, as well as more data on your followers like their gender, age, and location. This will be incredibly valuable for marketers, especially when it comes to figuring out when to post content to their profiles to maximize reach and engagement.

Instagram 100

Instagram Mobile Social Networking Hashtag 100

Ignite Social Media

OCTOBER 28, 2019

According to an article published in 2014, Harvard Business Review found a way to quantify the value of a positive customer experience, stating “customers who had the best past experiences spend 140% more compared to those who had the poorest past experience.” The Value of a Positive Customer Experience.

Communities 92

Communities Class Loyalty Metrics 92

Jon Loomer

JANUARY 13, 2018

Passive scrolling and low-quality engagement are now bad. That post has received more reach, shares, engagement, and link clicks than any of my posts in recent memory. Still, kind of weird to get that type of engagement when it’s supposed to be disappearing, right? Far too often, we get blinded by analytics.

Feed 165

Feed Feedly News Facebook 165

Proactive Report

JULY 4, 2014

Facebook watches their analytics like a hawk – they are well aware of their users’ behaviors. Early in 2014 studies showed that it had dropped dramatically. Ah, that ever-elusive engagement. Use your analytics. Not every brand saw their engagement and reach drop after this update. Be strategic. Use more video.

Feed 90

Feed Feedly News Facebook 90

Unmetric

AUGUST 17, 2018

Vivo entered the Indian market in December 2014 and largely stayed under the radar until it acquired the title sponsorship for IPL in 2016. The brand has seen good engagement on digital platforms especially capitalizing on the IPL frenzy. The highlights indicate brand posts that saw higher engagement than usual. interactions.

Campaign 60

Campaign Hashtag Twitter Publishing 60

agora pulse

OCTOBER 10, 2017

On a social media analytics report somewhere, you see a negative number, in red, in the section on “follower growth.” Post less frequently (like a few times per week) and moving upward in frequency by steps to see what it does for your engagement and follows. Remember the great purge of 2014? What doesn’t feel good?

Instagram 139

Instagram Policies Buy Software 139

Twist Image

JUNE 12, 2014

The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. web analytics. web analytics 20. web analytics an hour a day. But, I pushed on with it. I did it for you. That''s what I do.

Data 101

Data Sentiment Marketing Advertising 101

Convince & Convert

MARCH 4, 2016

Rather than focusing on followers, page views, or impressions, analyze your data on website analytics, audience engagement, and most importantly, conversions. Engagement is a key indicator of marketing success. A recent study found that in late 2014, only 18.7% Focus your KPIs on measuring for success instead.

ROI 60

ROI Statistics Software Metrics 60

Talkwalker SM

FEBRUARY 23, 2016

Today, 75% of luxury shoppers use social media , according to a 2014 study by the Blackstone Digital Agency. All the major players of the luxury goods industry are now present on social, trying to find new ways to engage with their fans and customers to build up brand perception. This stereotype is no more.

Social Media 60

Social Media Case Study Brands Fashion 60

Pam Moore

MARCH 19, 2020

Brands will continue to turn up the volume, engagement and results with influencer marketing. higher engagement rates than bigger influencers with 500k – 1 million followers. The best marketers know that data and analytics are their best friend. Even Youtube has seen a 34.36% increase in engagement from 2018 to 2019.

Trends 78

Trends Video Marketing Influencer 78

Social Media Strategery

JANUARY 20, 2014

Sure, there aren’t usually any hard costs required to set up social media accounts, but someone is still had to create the content, engage in the conversation, monitor and manage those conversations, etc. Here are seven ways brands will spend more money on social media and content marketing in 2014: Creating content.

Social Media 104

Social Media Compete Cost Syndication 104

Twist Image

JANUARY 23, 2018

Where does this leave a business that's been working hard over the past 10 years (or more) to get customers to "like" brands on Facebook, follow your posts and engage with them on the platform? One where brands no longer advertised to people, but set out to create meaningful interactions and engage in conversation. engagement.

Facebook 68

Facebook Advertising Feed Feedly 68

Sprout Social

APRIL 11, 2017

The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Sprout Features Mentioned in this post: Instagram analytics report. Repost @decadethirty with @repostapp ・・・ – in 2014, I started doing these handlettered memories as part of one of my bullet journal collections.

Hashtag 111

Hashtag Instagram Journal How To 111

Proactive Report

DECEMBER 2, 2013

2014 will see more emphasis on reporting PR results. Build an engaged community. Engagement in your community, retweets, comments, shares, questions. Google Analytics – PR Dashboard. Meritus Digital Dashboard - monitoring mentions, sentiment, growth of communities, engagement across all channels.

ROI 69

ROI Case Study Health Care Insurance 69

Twist Image

APRIL 24, 2015

billion in 2014 compared with the prior year. shows that fourth-quarter 2014 numbers reached $14.2 billion in the fourth quarter of 2014. Hidden in the numbers: social media advertising jumped 57% to $7 billion in 2014. The IAB announced today that, "U.S. digital advertising revenue rose 16% to $49.5 banner ads.

Advertising 40

Advertising Publishing Data Engineering 40

Keyhole.co

OCTOBER 10, 2023

Ultimately, this knowledge will allow you to develop product and marketing strategies that drive engagement, increase conversions, and address customer pain points. Explore social media platforms The quality of the data you collect will influence the accuracy of your analytic results.

Sentiment 52

Sentiment Analysis Brands How To 52