Hootsuite

DECEMBER 17, 2019

billion in May 2018. That’s more than Facebook (69% of American adults). Competition is fierce out there for brands and creators. This number has increased 40% in the five years between 2014 and 2019. And that number is up from the year prior (2018), when it was 8 minutes and 41 seconds. 73% of adults in the U.S.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Buffer Social

JULY 20, 2017

Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. As Rank Fishkin observed , “Twitter, Facebook, et al. And, of course, it’s great for certain aspects of marketing including brand awareness.

Social Media 112

Social Media Engagement Brands Airlines 112

Unmetric

AUGUST 17, 2018

Vivo entered the Indian market in December 2014 and largely stayed under the radar until it acquired the title sponsorship for IPL in 2016. The brand has seen good engagement on digital platforms especially capitalizing on the IPL frenzy. Facebook is the largest platform for the brand with a staggering 22 million fans!

Campaign 60

Campaign Hashtag Twitter Publishing 60

Webbiquity SMM

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.”

B2B 154

B2B Research Twitter Marketing 154

Hootsuite

APRIL 14, 2021

While you’ve probably already included platforms like Twitter and Facebook in your social media strategy , WhatsApp could be equally as important to your brand. WhatsApp is a messaging app , like Facebook Messenger or We Chat. As of 2021, it is still owned by Facebook. As of 2021, it is still owned by Facebook.

Tools 140

Tools Tips How To HootSuite 140

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. Just a year later, in 2014, it would reach only about six percent of its fans. Today, in 2018, that number is very likely to be smaller than six percent. Facebook algorithm. So how does each of the social media algorithms work?

Organization 108

Organization Flipboard Social Media Company 108

Webbiquity SMM

JANUARY 19, 2016

billion by 2018. All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. 64% of sales reps say they closed at least one deal in 2014 directly from social media use. billion by 2018. 70% of the U.S.

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

FEBRUARY 13, 2018

Facebook was opened up to the public in 2006. So even if your engagement efforts are focused on just a few platforms, use a social media monitoring tool to check for brand mentions, comments, support issues, etc. Copyright (C) 2014 Media.net Advertising FZ-LLC All Rights Reserved -->. across all major social networks.

Social Media 178

Social Media Marketing Hubspot Trends 178

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Video Marketing Influencer 78

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. I predict this trend will continue to rise in 2018 and beyond. Targeting the right portion of your audience while maintaining your brand voice can be challenging, but getting this right leads to more success with your social ads.

CPM 150

CPM CPA ROI Campaign 150

Hootsuite

JUNE 25, 2019

To get your creative juices flowing, we’ve rounded up more than 20 ideas across Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, Snapchat— and even TikTok. Check out our Facebook and Instagram contest ideas for suggestions and guidelines. You can also share the post in Facebook or Instagram Stories to better spread the word.

Examples 111

Examples Social Media Instagram Hashtag 111

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. The numbers are hard to argue with.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Socially Sorted

FEBRUARY 27, 2017

Are you looking for easy ways to Revive Your Facebook Page reach, attention and engagement? In this post I’ ll share 10 Super Simple Ways to Revive Your Facebook Page… with some strategies so simple you can do them in seconds! Facebook is hard these days. 10 Quick & Easy Ideas to Revive Your Facebook Page.

Facebook 40

Facebook Video Eventful Engagement 40

Your Escape From 9 to 5

JUNE 27, 2022

By the looks of it, 2018 isn’t going to be the year when personalization loses its importance. In 2018, the year when AI becomes a business necessity, the data gathered by these tools will be more important than ever for development of content. In 2018, we’ll see more of the same. Even More Personalization.

Trends 74

Trends Content Real Estate Marketing 74

ProBlogger

JANUARY 8, 2018

Facebook Group. In today’s episode, we’re continuing our little series of blogger stories which we are ending 2017 and starting 2018 with in the lead up to our Start a Blog course. My goal in 2018 is to see hundreds, if not thousands, of new blogs started. Technology Blog Writer Blogger Neil Hughes. Start a Blog Course.

Influencer 35

Influencer Blogger LinkedIn Course 35

Hootsuite

OCTOBER 27, 2021

Getting verified on Facebook can be a daunting process, but you don’t have to go into it blind. These tips on how to verify a Facebook Business Page, personal Page, or profile will help you put your best foot forward when you apply for that blue verification badge. What is Facebook verification? What Facebook verification isn’t.

Badge 145

Badge Facebook Authentication HootSuite 145

Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. Facebook has over 80 million active business pages and statistics show that over 2 billion people can be reached through Facebook ads. So which are the most followed brands on Facebook in 2019 and how did they get there?

Brands 96

Brands Facebook Campaign Sports 96

Webbiquity SMM

FEBRUARY 10, 2015

Do consumers actually listen to brands? Do brands actually listen to consumers? What type of posts generate the most engagement on Facebook? Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. VentureBeat ). 68% of U.S.

Statistics 50

Statistics Social Media B2B Hubspot 50

Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. Facebook has over 80 million active business pages and statistics show that over 2 billion people can be reached through Facebook ads. So which are the most followed brands on Facebook in 2019 and how did they get there?

Brands 72

Brands Facebook Campaign Sports 72

Hootsuite

APRIL 27, 2022

There’s a lot to be said about Facebook Messenger. If you’re not using instant messaging in your business, perhaps these Facebook Messenger stats will propel you into onboarding the platform to drive clicks, commerce, and happy customers. General Facebook Messenger stats. Facebook Messenger was launched in August 2011.

Facebook 99

Facebook HootSuite Marketing Instant Messaging 99

Later

JUNE 27, 2019

And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. . Fleur has been a fan of the brand since 2014 and has shared her passion for their fragrances with her followers over the years: .

Small Business 56

Small Business Influencer Template Templates 56

Your Escape From 9 to 5

FEBRUARY 7, 2018

By the looks of it, 2018 isn’t going to be the year when personalization loses its importance. In 2018, the year when AI becomes a business necessity, the data gathered by these tools will be more important than ever for development of content. In 2018, we’ll see more of the same. Even More Personalization.

Trends 65

Trends Real Estate Content Marketing 65

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Webbiquity SMM

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. As noted in a previous post here on social networking statistics , Instagram is now the third-largest social network (with 800 million users), behind only Facebook and YouTube. 90 of the top 100 global brands have an Instagram presence.

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing. Video : 19%.

Survey 54

Survey Content Research Curation 54

Sprout Social

OCTOBER 26, 2021

Social media recruiting through employee advocacy and referrals could allow companies to tap into brand new spheres of talent. Nine out of ten brands now use some manner of social media to source, attract and engage their new recruits. 81% of jobseekers want to see job opportunities posted to Facebook ( Link Humans ).

Applications 114

Applications Cost Team LinkedIn 114

Pixlee

JANUARY 12, 2021

To help you, here are some of the findings of a 2018 Backlinko study of 10,000 Google Home search results: Pages in voice search results load in an average of 4.6 If you already have a Facebook account, create an Instagram and Pinterest account, too, and take advantage of each platform’s strengths.

SEO 67

SEO Trends Marketing Mobile 67

Buffer Social

JUNE 6, 2018

It started as a way for friends to connect online, evolved into a broadcasting channel, and is now a place for brands to provide personalized, human experiences with their audience and customers. In 2017, Buzzsumo analyzed 880 million Facebook posts and uncovered a sharp decline in engagements. ” – Facebook.

Social Media 111

Social Media Engagement Marketing How To 111

Buffer Social

JANUARY 9, 2024

However, if there’s one that specifically applies to your niche as a creator or brand, it could be worth tapping into!  The legendary half-time performance's combined star and brand power may have something to do with this.   Again, this list is comprehensive but not exhaustive.

List 96

List Social Media Content Fashion 96

Hootsuite

AUGUST 27, 2019

Good Instagram post ideas promote your brand. Great Instagram post ideas promote your brand and engages your followers—all while giving them something they can’t help but share with others. It doesn’t matter if your brand is big or small. Instagram posts give brands an opportunity to provide quick tips on almost any topic.

Instagram 111

Instagram Engagement Hashtag Delicious 111

yMarketingMatters

FEBRUARY 28, 2016

Facebook posts with images see 2.3X Midway through 2015, mobile video plays exceeded 44% — up 74% from 2014 and up a whopping 844% since 2012. Between April 2015 and November 2015, the amount of average daily video views on Facebook doubled from 4 billion video views per day to 8 billion. from 2010 to 2018.

Social Media 100

Social Media Marketing Mobile B2B 100

Rebekah Radice

FEBRUARY 15, 2016

This includes humanizing your company and brand. Make your brand relatable and approachable. One look at their Facebook Page and you see a brand that knows exactly who their audience is and how to take care of them. Are they happy with you and do they plan on purchasing products or services from your brand in the future?

Trends 114

Trends Social Media Survey Mobile 114

Unmetric

SEPTEMBER 19, 2018

This digitally native vertical brand or DNVB has scaled tremendous heights in terms of engagement and following. The skincare and makeup brand was born when Weiss had a hunch that there is a huge gap between what the beauty industry offered and the beauty needs of real life women. Attention NYC: get your hands on @glossier today (!)

Social Media 141

Social Media Hashtag Instagram Meme 141

Hootsuite

JUNE 19, 2019

Brands that keep up with the top trends on Instagram can take advantage of new features and beta tools ahead of their competitors. The majority of users see the Instagram feed as a place to find information and discover products and brands. But a recent Facebook (and Instagram) study found that viewers like voiceover and music.

Trends 112

Trends Instagram Meme Influencer 112

Webbiquity SMM

APRIL 27, 2021

Facebook was opened up to the public in 2006. Many brands struggled with social media early on. A lot of “content” will still thinly disguised marketing collateral, but the best of it was true thought leadership with minimal brand slant. LinkedIn was launched in 2003 and had reached one million users by August 2004.

B2B 318

B2B Influencer Social Media BuzzStream 318