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Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. In January 2015, Snapchat introduced “Discover”, a place for advertisers and especially media outlets to publish short pieces of content. Advertising Features.

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Social Media Roundup: Super Bowls Past

Ignite Social Media

Back in 2015, insurance company Esurance didn’t purchase an in-game ad, but they captured the attention of millions with their Twitter sweepstakes. Prior to kickoff in 2014, JC Penney sent the below tweet, causing a lot of confusion and questions about the sobriety of their social team. Esurance Sweepstakes.

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Taking Inspiration From Inspire

Unmetric

Back in October 2014, Unmetric wanted to create something that helps the content creators of the world and so was born Unmetric Inspire. Unmetric pioneered benchmarkable engagement metrics that factors in community sizes and the value of an interaction. Honestly, I have the utmost respect for the folks that do this day in and day out.

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Monday Roundup: New Beginnings

Waxing UnLyrical

Why: How does one start from scratch after building a successful blog and community? Learn how to repurpose content that performed well in 2014 in this absolutely excellent post for Top Rank Marketing from James Anderson. Finding the Time in 2015 to Achieve All of Your Goals. Image: mario via Flickr, CC 2.0.

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Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. In January 2015, Snapchat introduced “Discover”, a place for advertisers and especially media outlets to publish short pieces of content. Advertising Features.

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Monday Roundup: Buzz Marketing a la Spring

Waxing UnLyrical

6 Buzz Phrases Marketers Should Take Seriously in 2015. Why: “Companies should look for the ‘sweet spot,’ where an image or issue generates enough heat to elicit interest but stops short of raising qualms.” Most viral April Fools videos of 2014. What do you do to get your community buzzing?

Marketing 100
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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

Just a year later, in 2014, it would reach only about six percent of its fans. Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. From 2015 to 2016, Brian Peters, our then social media manager, grew our Instagram following from 4,250 to more than 21,000.