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Mapping the Brand’s Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. The social graph allows us to create a context for our actions. What are my friends ‘liking’?

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Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization

Laurel Papworth

My article in The Australian April 1 2013 . Undoubtedly, this is because of the closeness of the social graph (a hundred close family and friends) on Facebook, versus the relative looseness of the connections on Twitter (several thousand acquaintances). First published in The Australian April 1 2013 (paywall).

ROI 101
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Why Popular Science Killed Their Comments And The Huffington Post Should Too

Twist Image

Instead of having people comment directly on the blog, why not enable them to leave their own thoughts wherever their social graph is most active? If someone wants to add to the discourse, they simply do so on their own social networks and link it back to the source as well. social graph. social media.

Comments 102
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Social Commerce IQ 2012 [Report]

Mindjumpers

In an introductory statement, 8th Bridge CEO Wade Garten says: “Social commerce has pivoted its focus from e-commerce transactions on social networks to a new kind of social network in which users are connected by their interests (Interest Graphs) rather than friendships (Social Graphs).

Report 242
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Men Closing the Social Media Gap

Proactive Report

But the disparity between the sexes is closing – after fairly slow growth over the past few years 2013 has seen a sudden surge in men using social networks, according to Pew Research. How they use social media is different too – there are definite preferences for certain social platforms.

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21 Fantastic Facebook Marketing Guides

Webbiquity SMM

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views.

Facebook 223