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Mapping the Brand’s Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. The social graph allows us to create a context for our actions. What are my friends ‘liking’?

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Social Media Strategy Template

Proactive Report

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Meritus Media Inc., Meritus Media Inc.

Template 111
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Social Media Strategy Template

Proactive Report

Download the PDF of the Social Media Strategy Template here. Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

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Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization

Laurel Papworth

My article in The Australian April 1 2013 . Undoubtedly, this is because of the closeness of the social graph (a hundred close family and friends) on Facebook, versus the relative looseness of the connections on Twitter (several thousand acquaintances). First published in The Australian April 1 2013 (paywall).

ROI 101
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Why Popular Science Killed Their Comments And The Huffington Post Should Too

Twist Image

Prior to the mass popularization of social media, there was an interesting functionality for blogs called the trackback. Instead of having people comment directly on the blog, why not enable them to leave their own thoughts wherever their social graph is most active? digital media. social graph.

Comments 102
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10 Items For Your 2013 Stategic Plan

Proactive Report

We are rapidly approaching the end of the year and I’m already hearing murmurings about plans for 2013. Here are 10 items that should be on your radar for your 2013 strategic planning. Real-Time Media Strategy. A social audit.) Social Audit. Yet when it comes to social media this seems to be overlooked.

Mobile 111
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Social Commerce IQ 2012 [Report]

Mindjumpers

In an introductory statement, 8th Bridge CEO Wade Garten says: “Social commerce has pivoted its focus from e-commerce transactions on social networks to a new kind of social network in which users are connected by their interests (Interest Graphs) rather than friendships (Social Graphs).

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