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Mapping the Brand’s Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. In present day context, these graphs define our personal, family, or business communities on social networking websites – Jeremiah Owyang , Industry Analyst, The Altimeter Group. We’re social creatures.

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Facebook Graph Search: Why Investors Shouldn’t Worry

Mindjumpers

Much anticipated, Mark Zuckerberg unveiled this week that Facebook has built Graph Search – a search engine within Facebook that combines web search with your social graph thus making it possible to search your entire life and those of your friends. Graph Search offers an entirely new way to explore your social life by asking questions in a natural language and even very specific queries. Personally, I’m looking very much forward to experiencing Graph Search.

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Facebook Graph Search Optimization: 5 Must-Reads

Firebelly

What should you do to optimize your Facebook page for Graph Search ? What Facebook Graph Search Means for Your Business. By Kelly Jo Horton Graph search is Facebook’s social solution for connected search. It means it’s time for businesses to get social, and I do mean social. Graph Search Optimization: The New SEO and What it Means for Social Advertisers. How to Optimize Your Facebook Page for Facebook Graph Search.

Facebook 169
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10 Premium SEO Tools That You Can Try for Free (or Cheap)

Kikolani

Identify top pages, view social activity data, and analyze anchor text. Followerwonk – Analyze your followers, discover deep insights about your social graph, target influences, search Twitter bios, connect with interesting people, and so much more. Social Media Monitoring. Social Media Campaign Management. Their tool allows you to monitor traffic, social, and search metrics for your website along with your competitors.

SEO 131
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Real-Life Instagram Project Filters In Unique View of London

Convince & Convert

Creating physical photo “stops” amid a bustling city like London is akin to the scenic vista turnoff along a highway – it prompts the person to pause, photograph the moment and share the experience with their social graph. Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management.

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With New API, Twitter Attempts to Kill Autofollow Apps

Stay N' Alive

However, for apps relying on regular updates to a person''s social graph (their followers or friends), this reeks havoc on those apps. It''s impossible for an app that is trying to evaluate a person''s social graph to always know a person''s followers or friends in that rate limit, rendering apps like auto-follow, or even simple social graph analytics, impossible. social autofollow api developers api v1.1

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Is Facebook All Wrong About Our Sharing Psychology

Convince & Convert

This is an important and bold move (the technology not the robe), because as you are probably aware, SnapChat formerly was set up so that all content shared on the social network expired – forever – 10 seconds after it was initially retrieved. Put differently: many of us desire social media that is less like the mall and more like a park. And SnapChat isn’t alone in their search for greater truth in our social communication.

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Is Facebook Home the Beginning or the End?

Convince & Convert

Social Media Controversies Addressed, Fresh Each Week. If, instead of Facebook Home, I could choose a different flavor of Home, one that was based on my interest graph rather than my social graph, I’d be a buyer. Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution. Jay is the founder of [link] and host of the Social Pros podcast.

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10 Items For Your 2013 Stategic Plan

Proactive Report

We are rapidly approaching the end of the year and I’m already hearing murmurings about plans for 2013. Here are 10 items that should be on your radar for your 2013 strategic planning. Although the majority of businesses are using social media in one form or another a report from the Society of Human Resource Managemen t (SHRM) says 72 percent of businesses don’t have a clear strategy or goals for their social media activities. A social audit.)

Report 87
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Your Constantly Evolving, Constantly Changing Social Media Plan

Stay N' Alive

In a world of "Generation Me", with Millenials being raised on the internet and using technology and social media for most of their lives, marketing, and technology is so much different! It''s for this reason that social networks evolve so quickly. In this ever-changing world of social media, marketers and business owners need to be willing to adapt very quickly, and look to the future, expecting these technologies to change fast, and the rules that go with them.

API 81
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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

And how totally outdated, outmoded and antique they seem compared to Big Data of social media. For members it works this way: Facebook looks at what you are putting in your status updates (say, “surfing”), what links you click on (“surfing video”), Business Pages you Like (“Ripcurl”) and what your friends also do (social graph behaviours). Want to know how 11 million Australians will vote?

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To Sell Is Human. To Be A Marketer Is Human

Twist Image

Our roles are to help a brand connect with a consumer so that the consumer buys a product (or service), talks about it (in a positive way) to their social graph and becomes loyal to the brand. social graph. You have to watch this conversation. Daniel H. Pink is one of the best business book authors and thought leaders on business out in the wild. He's written some of the most compelling books including, A Whole New Mind , Drive and his latest, To Sell Is Human.

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Why Popular Science Killed Their Comments And The Huffington Post Should Too

Twist Image

Prior to the mass popularization of social media, there was an interesting functionality for blogs called the trackback. Instead of having people comment directly on the blog, why not enable them to leave their own thoughts wherever their social graph is most active? If someone wants to add to the discourse, they simply do so on their own social networks and link it back to the source as well. That is the true social nature of digital media in 2013.

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Sample Proposals for RootsTech Presentations - Which Would You Choose?

Stay N' Alive

The focus will be on Social Media. I have a few ideas - what else do you think would be interesting in terms of interesting uses of social media for family history? I would talk about ways to help Google recognize individual ancestor records better, and ways to help Google and other search engines traverse the social connections available for each family history record on the internet.

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You Must Read This!

Twist Image

Earlier this week, The Pew Research Center released a new report, The State of the News Media 2013 looking at the current state of American Journalism. Poynter has an excellent recap of the report with some additional insight in their news item, State of the News Media 2013 shows how industry is responding to 'continued erosion' of resources. social graph. the state of the news media 2013. What has become of the words that we read?

Compete 85
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The Future Of Facebook And The Newsfeed

Twist Image

Many were up in arms and many thought that Facebook founder, Mark Zuckerberg , was going to destroy the power and potential of the online social network. While many think that photos are the killer app of Facebook (and the reason the company paid a billion dollars to acquire Instagram ), none of that would matter had Facebook not had the insight (and the courage) to imagine, develop and deploy this personal RSS feed of our social graph. graph search. social graph.

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Three New(ish) Trends In Digital Media

Twist Image

There are a handful of new social media tools, channels and applications that could be giving way to newer ways in which consumers connect. As the search and the social graph becomes an area of focus for Facebook, "FaceWash finds and helps you remove profanities from your Facebook profile. If you saw The Social Network , you might remember 'Face Mash,' the product Mark Zuckerberg made before Facebook. social graph. social media. social web.

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The New Digital Experience

Twist Image

It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second spot was extended, enhanced and otherwise optimized by the traction that it may (or may not) have received in the social media space. social graph. social media. social media analytics. So, which were your favorite Super Bowl ads from this past Sunday?

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The LinkedIn Meme that Went Viral

Koka Sexton

Most people understand that LinkedIn is no longer just an online resume but a robust social network where professionals are able to connect, share and gather insights from others in their industry. Then Duncan Carvey posted the meme and it was injected to a whole new social graph and his update started to get engaged. LinkedIn is the professional network.

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The Small Wins From Social Media

Twist Image

Big brands are trying to make big moves in social media. This type of scenario is being played out across the social media channels in getting followers and retweets on Twitter , views, subscribers and positive reviews on YouTube , receiving comments and sharing of blog posts and beyond. It''s not just about social media marketing, either. The caution with social media is that these connected channels are highly personal. social graph. social media.

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Digital and Social Reputation Ignored by Many Executives

Proactive Report

According to the Zeno Digital Readiness Survey many executives fail to consider social media reputation when making business decisions. In fact, more than one-third of the 300 US executives (36 percent) say that the CEO of their company does not care, or cares little, about the company’s reputation in social media. (I I can only assume that they have not yet felt the effects of a social media crisis.). Smaller does not necessarily mean more nimble in social media.

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Putting In The Time

Twist Image

In watching the examples of brands that achieved some serious success leveraging the world's largest online social network, one thing became abundantly clear to me: Facebook is going to be brutally hard and ineffective for the brands who think they can simply take the creative they're using in-market and adapt it for Facebook (be it with paid advertising space and by leveraging the true power of Facebook marketing - which lies in leveraging the feed). online social network.

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Men Closing the Social Media Gap

Proactive Report

I am sure this is no big surprise, but two recent studies have found that women are more active in social media than men. But the disparity between the sexes is closing – after fairly slow growth over the past few years 2013 has seen a sudden surge in men using social networks, according to Pew Research. How they use social media is different too – there are definite preferences for certain social platforms.

Report 54
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Six Links Worthy Of Your Attention #157

Twist Image

It re-imagines the British trying to catch Revere using only his social graph. social media. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

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Facebook’s New Graph Search – What Does it Mean for Brands?

Proactive Report

Facebook recently announced that it is launching a search engine for the social network called “graph search.” Mark Zuckerberg described graph search as the third pillar of the Facebook experience, along with the News Feed and the Timeline. It is a search based on your social graph. Graph search focuses on people, photos, places and interests. Social Media Marketing Tips Social Media Strategy content facebook Graph search Online PR Zuckerberg

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What is Digital PR?

Proactive Report

Digital PR and Social Media are often thought of as the same thing. Just as media relations is a big part of PR, it is not the entirety of the discipline and so too with social media and Digital PR. It’s about building that presence online, understanding the digital landscape you operate in and developing strong relationships with all the players in your social graph. Social Media is one them.

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What is Digital PR?

Proactive Report

Digital PR and Social Media are often thought of as the same thing. Just as media relations is a big part of PR, it is not the entirety of the discipline and so too with social media and Digital PR. It’s about building that presence online, understanding the digital landscape you operate in and developing strong relationships with all the players in your social graph. Social Media is one them.

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The Digital PR Agency

Proactive Report

Seven years ago when we launched Social Media Club very few PR agencies were interested. Now almost every PR agency claims that they are up to speed and able to deliver digital PR and social media. Map the brand’s social graph and digital footprint. Perform a digital and social media audit. Develop a comprehensive integrated PR strategy with a robust digital/social media component.

Report 52
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What is Digital PR?

Proactive Report

Digital PR and Social Media are often thought of as the same thing. Just as media relations is a big part of PR, it is not the entirety of the discipline and so too with social media and Digital PR. It’s about building that presence online, understanding the digital landscape you operate in and developing strong relationships with all the players in your social graph. Social Media is one them.

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Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%).

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Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). Map the brand’s social graph.

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Social Commerce IQ 2012 [Report]

Mindjumpers

The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce. In an introductory statement, 8th Bridge CEO Wade Garten says: “Social commerce has pivoted its focus from e-commerce transactions on social networks to a new kind of social network in which users are connected by their interests (Interest Graphs) rather than friendships (Social Graphs). Social Commerce Trends.

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21 Fantastic Facebook Marketing Guides

Webbiquity SMM

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. by Social Media Marketing 4 Business. ” Will content proliferation and advertising keep small companies from being successful with social media marketing? Best Guides to Facebook Graph Search.

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