Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ). There are 6.8

Statistics 108

Statistics Mobile comScore Marketing 108

Buzz Marketing for Technology

OCTOBER 18, 2013

e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5

Retail 217

Retail Discount Loyalty Data 217

Buzz Marketing for Technology

MAY 15, 2013

billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. And mobile, which can seem like an entirely different universe, looms ever larger. Data is crucial to online retail. If the $42.3 But online is a big place. One word: data. More Traffic?

Retail 202

Retail Analysis Analytics Data 202

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S. Think in experiences, not channels.

Mobile 225

Mobile comScore Insurance Sites 225

The Realtime Report

DECEMBER 27, 2013

LinkedIn’s third quarter results for 2013 “ exceeded analyst expectations.” Unique users are up 49% year-over-year, including both desktop and mobile. Total pageviews for mobile and desktop increased 72% year-over-year. “We What’s behind this growth? What will 2014 bring for LinkedIn?

Social Networking 161

Social Networking LinkedIn iPad Tumblr 161

Twist Image

FEBRUARY 15, 2013

On February 12th, 2013, Business Insider ran a new item titled, Amazon Has The Best Reputation Of Any Company In The U.S. According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. compare prices among retailers, the survey says.

Privacy 107

Privacy Retail Wireless Smart Phone 107

Twist Image

AUGUST 20, 2013

We need to forget about the idea of mobile marketing and start focusing on smart marketing. It''s not about three screens (TV, Web and mobile) or four screens (some people like to say that the tablet is the fourth screen). When mobile is less about where you are and much more about who you are. The context of the situation.

Marketing 109

Marketing Mobile B2B Apple 109

Twist Image

JANUARY 4, 2017

One of the bigger ideas (and evolutions) in marketing that I covered in my second business book, CTRL ALT Delete (which was published in 2013), was the idea of utilitarianism marketing. Let's say you're a retailer. This was a brilliant play for Amazon and a sign of what's to come at retail and for brands. . mobile app.

Products 76

Products Brands Retail iPhone 76

Direct Marketing Observations

JUNE 19, 2012

Mobile and Tablet computing. The data proves it out and so do retailers, consumers and manufacturers. As we hurdle into 2013 and beyond, watch for the mashup of mobile and social to escalate even more, with mobile leading the way. So if it isn’t Facebook, what is it then? They are experiencing it first hand.

Mashup 176

Mashup Mobile Consultant Microsoft 176

Ignite Social Media

NOVEMBER 9, 2016

The social component generates user-generated content around the #OptOutside hashtag and gets their fan base mobilized spreading a branded message on their behalf. They reported 450K engagements during the week of Black Friday (up 400% from 2013) and #KohlsSweeps trended consistently on Twitter. The Always On Approach.

Campaign 156

Campaign Social Media Retail Discount 156

Twist Image

MARCH 28, 2013

It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. On March 23rd, 2013, The Wall Street Journal reported that Apple acquired a company called WiFiSLAM for an estimated $20 million (not bad for a two year old company with just a handful of employees that includes some ex-Googlers).

GPS 81

GPS Retail Apple Marketing 81

Convince & Convert

JUNE 25, 2014

One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. In fact, it’s been reported that Coca-Cola historically has invested 70% of their mobile budget on SMS marketing. Yes, that immediate.

SMS 166

SMS Campaign Mobile Marketing 166

Small Business Mavericks

OCTOBER 23, 2013

A set of holiday shopping statistics shared by Constant Contact illustrates the growing importance of social media for retailers, especially during the holiday shopping season. Mobile is expected to impact 87% of buying decisions in 2013. It seems that holiday shoppers are starting earlier every year.

Social Media 101

Social Media Statistics Sample Samples 101

Idaconcpts

FEBRUARY 15, 2013

million units, which was a record, and worldwide smartphone sales to end users have been predicted to reach 1 billion in 2013. Recently, Instagram also launched a web app that displays the feed of photos uploaded via mobile app on desktops. Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7

Brands 177

Brands Foursquare HootSuite Tumblr 177

Diva Marketing Blog

MAY 8, 2014

Jelly a mobile app "knowledge search" from Twitter Founder Biz Stone. (It''s Retails both online and offline are launching mobile apps to complement our digial shopping experiences. And then there is something in the middle. It''s my new favorite time suck.) Jelly combines your social network and your friends'' network. .

Smart Phone 76

Smart Phone Retail Mobile Buy 76

Twist Image

MAY 21, 2013

Screens are mobile. I was familiar with the concept of three screens (television, computer and mobile), but four screens was something new. In the Newsweek article, Instagram Will Take Facebook Into the Mobile Age (April 16th, 2012), journalist Dan Lyons so appropriately wrote: "The Internet was all about websites.

iPad 105

iPad Tumblr Yahoo iPhone 105

Twist Image

JANUARY 25, 2017

For years (and this ideology was a cornerstone of the thinking in my second business book, CTRL ALT Delete , from 2013), I have been saying that one of the biggest missed opportunity for brands today is the shift away from an advertising-driven marketing mindset to a digital product/service-driven marketing mindset. retail brand.

Retail 40

Retail Sentiment Applications Mobile 40

Convince & Convert

APRIL 29, 2015

UK home improvement retailer B&Q and toymaker Lego have both used email carousels in their promotional emails recently. Mobile email design is moving a lot of nav bars from the top of emails to the bottom, where they have more room to be touch-friendly. In-email payments have been in the works for many years.

Embedding 60

Embedding Mobile Reputation Retail 60

Convince & Convert

SEPTEMBER 27, 2013

This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. ” Lots of Lightning jerseys at the stadium in 2013. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now.

Brands 127

Brands Sports How To MySpace 127

The Realtime Report

SEPTEMBER 5, 2012

This time, women can enter by using the website or mobile app; both allow them to set goals and share their progress. The ten most inspiring women (to be chosen by Under Armour, near the end of November) will receive an all-expenses-paid trip to work with top trainers, coaches and nutritionists in early 2013.

Campaign 180

Campaign Apparel Social Media Posterous 180

Convince & Convert

AUGUST 23, 2013

They also have an amazing free report on the top 50 retail brands’ social media use in 2013. Facebook users are mobile. In an effort to make their statistics more transparent, Facebook released data on its mobile growth. The mobile experience becomes almost entirely about the newsfeed. Listen Now .

Advertising 130

Advertising Marketing How To Education 130

Buffer Social

NOVEMBER 1, 2018

The rise of vertical mobile videos. Ninety-six percent of mobile consumption is vertical so even if a video is square, or in the traditional 16:9, horizontal format, very few people will flip their phone to consume the content. According to data collected by Statista , more than 50 percent of digital videos are now viewed on mobile.

Small Business 101

Small Business Instagram Film Mobile 101

Buzz Marketing for Technology

JANUARY 16, 2013

Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. Mobile and tablet revenues will continue to increase.

Loyalty 275

Loyalty B2B Retail Mobile 275

Convince & Convert

SEPTEMBER 20, 2013

This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. A big part of this is education, and it’s “educate across what we call the entire innovation continuum: digital, social, mobile and emerging.”

Startup 123

Startup Education Social Media Upcoming 123

Diva Marketing Blog

MAY 8, 2014

Jelly a mobile app "knowledge search" from Twitter Founder Biz Stone. Retails both online and offline are launching mobile apps to complement our digial shopping experiences. And then there is something in the middle. It's my new favorite time suck.) Jelly combines your social network and your friends' network. .

Smart Phone 40

Smart Phone Retail Mobile Buy 40

Convince & Convert

JANUARY 10, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Users can ask questions using photos, and the whole experience is completely mobile-centered. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now. The RSS feed is: [link]. Tweetable Moments.

Curation 129

Curation Content Vimeo Yahoo 129

Buffer Social

MAY 31, 2017

We found that square videos outperformed landscape videos in terms of average engagement, views, and reach, especially on mobile. Here’re a couple possible reasons: More than 92% of Facebook users use Facebook on their mobile every day. Square videos take up 78% more real estate in the News Feed on mobile than on desktop.

Video 111

Video Engagement Facebook Mobile 111

Twist Image

FEBRUARY 21, 2013

Yesterday, MediaPost posted a news item titled, Forrester: Marketers Should Talk Less, Design More , that states: "A new report from Forrester says that while marketers may be increasingly proficient at reaching out to consumers through new technologies including social and mobile, they need to figure out how to talk less and design more.

Content 107

Content YouTube Loyalty Retail 107

Convince & Convert

OCTOBER 11, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. But if a consumer is just seeing the yodeler video as a granular experience on his mobile phone, it might make less sense. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now. Tweetable Moments.

Posterous 124

Posterous Social Media Comparison Team 124

Writtent Blog

DECEMBER 20, 2013

There’s no better time to dive deep into your blogging metrics for 2013 and determine how you’ll change and pivot in the year to come. The feature is an extension of Instagram, allowing mobile users the ability to directly message images to a recipient of their choice.

News 58

News Content Marketing Metrics 58

Bill Hartzer

MAY 18, 2015

Ticketstub.com has seen an almost 70% traffic and revenue hit, starting at the beginning of 2013 and hitting that low by May 2013. Fortunately, my mobile apps have been getting traffic and have been one of the factors keeping Ticketstub.com alive. If so, how has it suffered? Never recovering from that point on to today.

Small Business 60

Small Business Google SEO Adwords 60

Buzz Marketing for Technology

MARCH 13, 2013

It doesn’t take a record-breaking holiday shopping season to realize that most online shoppers are vulnerable to the advances of competing online retailers. Neglecting mobile and tablet. It’s especially sad when a brand goes all out updating their website, but doesn’t take mobile or tablet responsiveness into consideration.

Loyalty 252

Loyalty Compete Mobile Retail 252

Buzz Marketing for Technology

FEBRUARY 12, 2014

Since the mobile marketplace is extremely dynamic and the mobile consumer is ever changing, don’t become complacent just because you launched a responsive-design site. At the beginning of 2013, tablet users were already showing a higher conversion rate than desktop shoppers. Rule #1: Don’t Become Complacent. touch, swipe).

Apparel 236

Apparel iPad Mobile Loyalty 236

Webbiquity SMM

FEBRUARY 10, 2015

billion) than they did for broadcast television in 2013. billion on online display (banner) advertising in 2013–30% of the total online advertising spend. Retailers are the biggest spenders on display ads, accounting for 21% of total spending. Consumer marketing is about mobile, B2B is about content. MediaPost ).

Statistics 50

Statistics Social Media B2B Hubspot 50

The Realtime Report

JANUARY 22, 2014

This is quite different from the more traditional retail schedule that pushes out products each season, and in limited amounts. American Apparel (@americanapparel) October 16, 2013. Social Media Case Studies American Apparel clothing flash sales Promoted Tweets realtime marketing retail ROI social media ROI Twitter Twitter marketing'

Apparel 161

Apparel Twitter Retail Case Study 161

Likeable

APRIL 23, 2019

In 2013, Snapchat launched Stories and forever changed the way social media users would create and consume content. Is this vertical, mobile-friendly format the future of social media? For retail and e-commerce brands, both Facebook and Instagram Stories have a variety of shoppable options that can help drive product sales.

Social Media 87

Social Media Authentication Feed Feedly 87

Webbiquity SMM

AUGUST 11, 2015

Pinterest drives 25% of all retail website referral traffic. Consumer brands are noticing: 36% of Fortune 500 companies had a presence in 2014, up from 9% in 2013 and just 2% in 2012. Pinterest accounts for 25% of all retail website referral traffic. ( 6: 17 Excellent Email and Mobile Marketing Stats and Facts. #7:

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100