Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. via NissanUSA Facebook. Is Nissan building brand loyalty ? What has over 1 billion users and is about to overtake Facebook ? From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now.

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Convince & Convert

OCTOBER 12, 2013

2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. Research from DDB found that 84% of the fans of company Facebook pages are – on average – current or former customers of the brand. They are myths. Time to crush them. note: 85% of American adults are online).

Social Media 167

Social Media Content Marketing B2B 167

Buzz Marketing for Technology

JANUARY 16, 2013

Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. In 2013, expect to see: Testing (Finally) Becomes a Must-Have - Companies big and small have dabbled in this for a decade.

Loyalty 275

Loyalty B2B Retail Mobile 275

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Between 2010 and 2013 (or so), we saw things slow slightly. Between 2010 and 2013 (or so), we saw things slow slightly.

Mobile 105

Mobile Trends Compete Loyalty 105

Proactive Report

DECEMBER 2, 2013

Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. Revenue retention by increasing affinity and loyalty of your current customers. CrowdBooster – Twitter and Facebook metrics. Facebook Insights. 2014 will see more emphasis on reporting PR results. Proving Value.

ROI 69

ROI Case Study Health Care Insurance 69

Twist Image

FEBRUARY 21, 2013

You buy a product and the expectation from the brand is that you follow them on Twitter , like them on Facebook , watch their videos on YouTube , and so on and so on and so on and so on. In fact, they just replaced their blogs with Twitter feeds and Facebook pages. It's all a little much, isn't it? " Beyond the marketing message.

Content 107

Content YouTube Loyalty Retail 107

Twist Image

APRIL 19, 2013

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." " They''re on Facebook , so how do I sell to them on Facebook?,"

Social Media 111

Social Media Adwords Small Business Loyalty 111

Diva Marketing Blog

DECEMBER 25, 2012

Pull off the pretty red bow and you'll find digital platforms with funny names like blogs, Twitter, Facebook, Foursquare, Google+, LinkedIn and Pinterest. Continuous listening -> learning -> understanding -> results in trust -> leads to loyalty -> leads to the cash register bells ringing. oops wrong film.

Social Media 91

Social Media Film Foursquare Loyalty 91

Diva Marketing Blog

DECEMBER 22, 2013

It is now 2013, and as we close out this year, we face similar challenges of how to provide value for our customers. Pull off the pretty red bow and you''ll find social networks with funny names like blogs, Twitter, Facebook, Foursquare, Google+, LinkedIn, Instagram and Pinterest. Fast forward 66 years. oops wrong film.

Social Media 67

Social Media Airlines Film Foursquare 67

Twist Image

APRIL 24, 2013

This author''s sentiment could be replicated and replaced with channels like Facebook , LinkedIn , blogging, podcasting, TV advertising, or whatever. In fact, it goes well beyond the content and into the creators'' personal channels ( Google + , Facebook, Twitter , etc.) It''s 2013. If it''s not for you. it''s not for you.

Journal 111

Journal Sentiment Publishing Advertising 111

Social Media Marketing

DECEMBER 18, 2012

It didn't seem possible just eight short months ago when Facebook announced that it was acquiring the fledgling hipster photo sharing app for $1 billion. But the rise of Instagram as a deft and light app that allowed seamless integration into sites like Facebook, Twitter, Tumblr and more made some wonder if there was a future for Flickr.

Instagram 168

Instagram Flickr Privacy Policies 168

Buffer Social

JULY 6, 2017

Just last year, we were posting four to five times to our Facebook Page and tweeting up to 14 times per day. When we posted less (once or twice per day) to our Facebook Page, our reach and engagement increased by three-fold. Limiting our Facebook posts to just one or two per day forced us to share only the best content.

Social Media 112

Social Media Curation UGC Instagram 112

Proactive Report

AUGUST 8, 2013

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. Journalists have Twitter feeds and Facebook pages where they ask questions openly and directly. Two, loyalty and purchase intent in the future. And they’re getting answers.

Social Graph 58

Social Graph Press Release Loyalty Fashion 58

Buffer Social

JUNE 18, 2018

It’s an opportunity to generate word-of-mouth, build loyalty and create advocates for their brand. “We 2013 : year founded by Jonathan Moore and Nicholas Pidek. Instagram | Facebook. .” – Justin. Harnessing user-generated content is something the team at Foster are being more deliberate about.

Communities 95

Communities Company Social Media Case Study 95

Convince & Convert

SEPTEMBER 1, 2015

Editor’s Note: This is a Convince & Convert Greatest Hits post, which originally ran on the Convince & Convert blog in 2013. Loyalty and retention? Over the years, Convince & Convert has continued to refine its social media strategy process. What do you primarily want to use social for?

Social Media 60

Social Media Strategy How To Marketing 60

Writtent Blog

APRIL 30, 2013

It seems like brands who failed to research before Tweeting or penning a Facebook post make the news almost daily. Consumers follow brands on Facebook and Twitter because they love their product or service, but they also choose to be a fan because they post interesting content. You Won’t Improve Loyalty.

Reputation 87

Reputation Meme Case Study Engineering 87

Diva Marketing Blog

NOVEMBER 6, 2014

As a not-for-profit, mission-based health system affiliated with the Evangelical Lutheran Church in America and the United Church of Christ, Advocate contributed $661 million in charitable care and services to communities across Chicagoland and Central Illinois in 2013. Our Story Tellers. Christine Priester, VP, Marketing. . . . .

Health Care 108

Health Care Case Study Study Campaign 108

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Loyalty of your social visitors. Avinash Kaushik, Digital Marketing Evangelist for Google. That’s quite a statement. Does it apply to PR pros too? How effective your social media activity is.

Skills 89

Skills Analytics Press Release Metrics 89

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business. You can’t always be selling.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Loyalty of your social visitors. Avinash Kaushik, Digital Marketing Evangelist for Google. That’s quite a statement. Does it apply to PR pros too? How effective your social media activity is.

Skills 53

Skills Analytics Press Release Metrics 53

Diva Marketing Blog

NOVEMBER 6, 2014

As a not-for-profit, mission-based health system affiliated with the Evangelical Lutheran Church in America and the United Church of Christ, Advocate contributed $661 million in charitable care and services to communities across Chicagoland and Central Illinois in 2013. Our Story Tellers. Christine Priester, VP, Marketing. . . . .

Health Care 40

Health Care Case Study Study Campaign 40

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Loyalty of your social visitors. Avinash Kaushik, Digital Marketing Evangelist for Google. That’s quite a statement. Does it apply to PR pros too? How effective your social media activity is.

Skills 40

Skills Analytics Press Release Metrics 40

Buzz Marketing for Technology

OCTOBER 10, 2013

The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. Love Your Loyalty Programs. A better experience leads to higher loyalty.

Data 219

Data Loyalty Mobile Hotels 219

Webbiquity SMM

OCTOBER 8, 2013

Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. ” How to Effectively Budget Your Social Media Program in 2013 by ClickZ. Infographic: Optimize your Facebook, Twitter, G+ and Pinterest posts by leaderswest.

Social Media 207

Social Media ROI B2B Marketing 207

Sherrilynne Starkie

JUNE 9, 2013

It can be difficult to show that have a thousand Facebook fans for 10,000 Twitter followers delivers product sales or votes or brand loyalty. Another client wanted to target young single parents via Facebook which, on the surface, sounds like a good idea. Related posts: Pinterest leads Facebook with customer acquisition.

Analytics 380

Analytics Social Capital Klout Analysis 380

Convince & Convert

APRIL 16, 2014

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Tune in this Friday, April 18.

Strategy 158

Strategy Tips Case Study Instagram 158

Webbiquity SMM

AUGUST 5, 2013

What are the best days and times for Facebook updates? Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. How do top executives use social media?

Statistics 214

Statistics Social Media B2B SEO 214

Kikolani

DECEMBER 14, 2012

Until then, I should still be active on Twitter, Facebook, etc. 3 B2B Content Lessons To Learn from Mom Marketing – It takes a content-first approach to build loyalty that mutes competitors’ messages. Be sure to follow Kristi on Twitter , Facebook , and Google+. and maybe publishing a few things elsewhere.

Mashup 134

Mashup Resources SEO B2B 134

Postcron

NOVEMBER 8, 2013

From JULY/2013 you can use your Postcron account to manage your Google Plus pages (in addition to Facebook pages, Facebook groups and events, Twitter accounts, LinkedIn accounts, Instagram accounts and Pinterest boards). And its not for meeting up with people like on Facebook. It’s not Twitter either.

Google 52

Google Social Networking Engineering Communities 52

Buffer Social

JUNE 6, 2018

Over the last few years, organic reach (on Facebook in particular) has dropped so dramatically that some people have questioned the viability of organic posting at all. In 2017, Buzzsumo analyzed 880 million Facebook posts and uncovered a sharp decline in engagements. ” – Facebook. ” – Facebook.

Social Media 111

Social Media Engagement Marketing How To 111

Later

SEPTEMBER 22, 2019

With a good creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales! I remember when my dear friend Edel talked to me about instagram and Facebook, she said you basically put up a profile and asked people to like it. View this post on Instagram. I nearly died.

Instagram 81

Instagram UGC Curation Apple 81

Buffer Social

AUGUST 18, 2016

We studied more than 25 million social media posts sent by organizers and attendees of 50 of the most popular events over a full calendar year, July 2013 to July 2014. When do you think most event attendees might tweet, snap, or post to Facebook? Discounts are also a great way to encourage loyalty with happy event-goers.).

Eventful 40

Eventful Social Media Data How To 40

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. And they can keep saying that until about 2013. This has happened before online.

Social Media 120

Social Media Consultant Social CRM eBook 120

Sprout Social

NOVEMBER 23, 2016

The way people consume content has changed dramatically since Facebook first launched. Platforms like Facebook, Instagram, Twitter, Pinterest and even Snapchat offer some form of check-in or location tagging. — Oreo Cookie (@Oreo) October 30, 2013. — Xbox (@Xbox) November 15, 2013. Congrats @Playstation.

Social Media 40

Social Media Content Meme Geotagging 40

Social Media Marketing

APRIL 17, 2013

Speaking of changing media models, MWW News Discovery Report found that 44% of people get their morning news from Facebook and 29% from Twitter. Good and bad customer service interactions affect brand loyalty (as we''ve long known); disaffected customers will be more vocal about their experiences than those with good experiences.

Social Media 154

Social Media Flipboard Journal News 154

Mindjumpers

MARCH 7, 2013

The key is to catch the specific news that people talk about when standing by the digital water cooler that is the Facebook news feed. Strive to focus these objectives towards the core objectives for the company – e.g. sell more products, increase loyalty etc. Localization is pointed out to be one of the biggest trends in 2013.

How To 249

How To System Skills Loyalty 249

Convince & Convert

JUNE 24, 2014

The Rise of the Digital Coupon In 2013, RetailMeNot said, “Coupon usage is ubiquitous.” EE (formerly Orange) turned around the cinema industry and boosted customer loyalty with their then-named “Orange Wednesdays” by offering two cinema tickets for the price of one, redeemable on Wednesdays. Why Wednesday?

Campaign 160

Campaign Discount Retail How To 160