The Realtime Report

DECEMBER 19, 2013

Mobile ad spend for 2013 will total over £1 billion (around $1.89 Meanwhile, digital ad spending continues to grow, but at a much slower rate; it will increase nearly 16% in 2013. Google accounted for 42% of total digital ad spend in 2013; Facebook was well behind with 5.3%, and Twitter trailed with 0.7%

Mobile 142

Mobile Statistics Retail Advertising 142

yMarketingMatters

JUNE 4, 2013

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Content that exudes emotions and/or provides useful, surprisingly personal information increases social sharing and engagement.

Trends 100

Trends Smart Phone Marketing Mobile 100

Convince & Convert

AUGUST 27, 2013

Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? How Does the Presence of People in Brand Images Relate to Engagement?

Research 164

Research Engagement Facebook Retail 164

Mindjumpers

MAY 22, 2013

On its Facebook page, Facebook has recently released a photo album with 12 photos containing some of the platform’s major growth numbers in the past year. Most of the numbers compare growth from last year to May 2013. The new news feed gives Facebook room for more engagement potential. Photos: Facebook.

Facebook 226

Facebook Activities News Feed 226

The Realtime Report

APRIL 11, 2014

YouTube is the “undisputed champion” among social networks in terms of driving referrals, delivering the most traffic and the highest levels of engagement, according to a new study from Shareaholic. Viewers clearly engage longer with video, and are quite receptive to clicking on related content. seconds on site.

Social Networking 177

Social Networking Engagement StumbleUpon Reddit 177

Jon Loomer

FEBRUARY 14, 2024

The past several years of Facebook (and then Meta) advertising has been a whirlwind. A 70-page PDF called The Facebook Ads Experiment: 12 Tips to Crazy Engagement from 2016 underscores just how much has changed. But I don’t recognize much of the Facebook ads landscape that I wrote about eight years ago. Ads Manager?

Advertising 178

Advertising Metrics Cost Sentiment 178

Rebekah Radice

AUGUST 10, 2015

Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts. But when it comes to Facebook engagement, gaining audience attention can be tough. If you want to increase engagement, you need to make a few changes. 11 Little Facebook Tips That Bring BIG Engagement Results.

Engagement 131

Engagement Tips Facebook Nielsen 131

Social Media Marketing

JUNE 5, 2013

Last week, we shared the 2013 Internet Trends deck from Mary Meeker; this week, The Atlantic takes a look a the 11 most fascinating charts from her presentation. India is seeing the benefit of social advertising for branding , according to the Ernst & Young Social Media Marketing: India Trends Study 2013 report.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Facebook algorithm values.

List 190

List Facebook Feed Feedly 190

Social Media Marketing

MAY 8, 2013

Video, mobile, content marketing secrets, Facebook statistics, brands playing with fire via controversial co-creators and more, it''s This Week in Social Media. Industry News Content is always challenging to develop for social media, but what about the efforts you''re undertaking for engaging fans? But is there a downside to it?

Social Media 160

Social Media Automotive Klout Flipboard 160

Social Media Marketing

JUNE 12, 2013

Google Maps get more social, the role of social and television, where traditional media is heading, Facebook gets all #cool, Twitter opens analytics to all, making progress on social metrics, the NSA''s use of big data and more - it''s This Week in Social Media. In the first quarter of 2013, email grew by 11.6% Think email is dead?

Social Media 130

Social Media Metadata Flipboard Metrics 130

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Related articles.

Blogger 389

Blogger Brands Technorati comScore 389

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Social Media 245

Social Media B2B Marketing SEO 245

Social Media Marketing

JULY 18, 2013

Users can now add photos to comments to all Facebook pages globally. While Facebook''s hashtags may provide a marketing opportunity, the reality is that only 28% of people set their posts as public , which means a good deal of hashtagged conversations may never appear in the stream the way Twitter''s do.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

The Realtime Report

FEBRUARY 7, 2014

Facebook: 1.19 via Facebook. Twitter’s Growth Slows, Engagement Drops in Q4 . ” Engagement numbers have also suffered for Twitter, showing a direct decline of 11 billion from the fall quarter, leaving Twitter ‘Timeline views’ at 148 billion in Q4 2013. billion monthly active users.

Social Networking 142

Social Networking Engagement Twitter Statistics 142

Techipedia: Tamar Weinberg

JANUARY 30, 2013

Most don’t really know what they want out of their engagement; they don’t set clear goals and set themselves up for failure. To do it well, a company needs a full time person spending every hour of the workday (and nights and weekends too) engaging in online networking. At the end of the day, social media is important.

Marketing 170

Marketing Social Media Company ROI 170

Jon Loomer

FEBRUARY 28, 2024

There are nine different combinations of campaign objective, conversion location, and engagement type that will lead to this performance goal. Engagement With a Post Definition: We’ll try to show your ads to the people most likely to like, share or comment on your post. But in each case, it’s the same.

Eventful 193

Eventful Conversation Campaign Types 193

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. Facebook will have no choice. Marketers, never wanting to accept a challenge to simply be better, choose instead to blame Facebook for their unfair treatment.

Feed 166

Feed Feedly News Facebook 166

Social Media Marketing

MAY 15, 2013

As you might expect, it''s the emerging markets - Brazil, Russia and India - that are fueling Facebook user growth. Globally, Facebook users will go from 42.6% of internet users in 2013 to 54.7% Facebook is supposedly in the final stages of a deal to buy Waze , the social traffic and navigation app.

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Ignite Social Media

MAY 16, 2016

With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement. Let’s take a look at how social media engagement has changed over the years. So what’s that mean for engagement?

Engagement 109

Engagement Social Media Class Loyalty 109

Jon Loomer

APRIL 24, 2023

I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. What was the impact on my presence (impressions, engagement, and followers) in each case? Here’s a look at engagement for that same period (from Agorapulse ).

Platform 177

Platform Video Instagram YouTube 177

Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Over 8 billion videos or 100 million hours of videos are watched on Facebook every day. Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform.

Video 111

Video Engagement Facebook Mobile 111

Jon Loomer

OCTOBER 5, 2017

If you’ve been following my Facebook page or content lately, you know that I’ve been experimenting with something very different for me: Short Facebook videos. Let’s take a closer look at what I’ve been doing, why, and my developing strategy using short Facebook videos. The best Facebook videos are short.

Video 154

Video Facebook YouTube Publishing 154

Ignite Social Media

MAY 22, 2017

This is especially true of Facebook. Since they got turned down to buy Snapchat, Facebook and/or Instagram has launched features to try to steal people away from the ephemeral platform. Stories have been a core piece of the Snapchat platform since it came on the scene in October of 2013. Facebook Stories.

Review 121

Review Instagram Real Estate Facebook 121

Mindjumpers

DECEMBER 20, 2013

2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. Most of us have realized that real time content has the potential to engage a large part of the fan base and go viral. Larger Pictures in Facebook Page Link Posts. Real time is king.

Social Media 269

Social Media Tumblr Smart Phone Mobile 269

The Realtime Report

JULY 19, 2012

Lay’s is one of the latest brands to experiment with crowdsourcing on social media — by allowing consumers to submit recipes for a new chip, and fans on Facebook to vote for the best new flavor. million fans on Lay’s Facebook page — and the contest hasn’t even officially launched yet.

Crowdsourcing 186

Crowdsourcing Facebook Campaign Social Media 186

Social Media Marketing

AUGUST 16, 2013

Another reason why it''s important to stay engaged and to not simply push content out. Facebook and Instagram are moving a little closer together: Instagram got its first director of product , Peter X. Deng, who led the Timline and Chat development within Facebook. Uh oh: I''m 13 and none of my friends use Facebook.

Social Media 167

Social Media Flipboard Press Release Trends 167

Kikolani

NOVEMBER 28, 2013

This course will teach you how to effectively promote your blog content in order to get more traffic and engagement. You''re reading 2013 Black Friday & Cyber Monday Deals for Internet Marketers , originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Blogging'

WordPress 136

WordPress Marketing Hosting Class 136

Bill Hartzer

JULY 3, 2013

taxpayer dollars on two separate social media campaigns: to increase the number of Facebook Likes on their Facebook page. What’s even worse, is that these two social media campaigns were complete flops, with less than 2 percent actually engaging with their posts. ing on any item within the previous week.

Facebook 164

Facebook Buy Campaign Report 164

Social Media Marketing

JULY 24, 2013

In addition, US Twitter users are most active after 6 pm, whilst those in the UK are highly engaged between the hours of 10 a.m. Platforms Facebook is testing a new feature that prompts users to sign up for notifications when they like a page , thus giving brands more peace of mind that their posts can be seen by more users.

Social Media 162

Social Media Flipboard Journal comScore 162

Ignite Social Media

JULY 24, 2023

A social media audit can help optimize your social media strategies, enhance engagement, increase reach, and drive better marketing results. For example, it is best practice to look at posting frequency, how posting frequency compares to competitors, how engagement rates compare to posting frequencies, and so on.

Social Media 148

Social Media Analysis How To Syndication 148

agora pulse

JANUARY 4, 2017

As social media marketers, we are often asked how often we post to our Facebook pages. And how often you post to Facebook is probably different than the last social media manager you spoke with. How often we post to our Facebook pages shouldn’t be arbitrary, but it shouldn’t be a one-size-fits-all rate.

Facebook 128

Facebook FAQ Study Types 128

SocMed Sean

SEPTEMBER 4, 2013

Doctors that I have discussed social media with have a broad range of opinions about whether they should engage with their patients online. Nicholson (@SocMedSean) August 12, 2013 the response was a great conversation with several folks who are passionate about the topic. I’d love to hear what YOU think [link] — Sean R.

Health Care 270

Health Care Privacy Insurance Training 270

The Realtime Report

JANUARY 16, 2013

Monopoly is using Facebook and Twitter to get fans excited about a change in the classic board game. From now until February 5th, Monopoly fans can vote on Facebook to save their favorite token (one of the current tokens will be eliminated) and to choose a new one. Which token will you be voting for?

Campaign 193

Campaign Crowdsourcing Facebook Badge 193

Social Media Marketing

APRIL 3, 2013

Still, Facebook dominates in this space. Platforms Newsfeeder is a collection of the most creative Facebook posts from brands. Facebook Exchange (FBX) is an advertising service that allows brands to serve targeted ads based on interactions on Facebook. What's in question is how users will react to it.

Social Media 160

Social Media Flipboard Storify Reddit 160

Writtent Blog

OCTOBER 15, 2013

The inclusion of brand characters has been found to increase engagement on social media networks as much as 585%. Even if your company’s products or services have nothing to do with pumpkin-carving or cat ears, it could be an incredibly effective way to increase engagement. Spin an Existing Offer. Target Your Halloween Communications.

Content 109

Content Marketing Upcoming Retail 109

Kikolani

MARCH 18, 2013

Nestivity (currently in beta) takes your Twitter engagement to a whole new level by encouraging people to engage in conversations and making those conversations easy to follow by placing them in a threaded discussion form. Engage more with your followers. Engage more with your followers. Benefits for Bloggers.

Engagement 167

Engagement Twitter Klout How To 167