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This Week in Social Media – 8/14/2013

Social Media Marketing

Facebook is becoming more Twitter-like with "Trending Topics" and celebrity recruitment, along with the existing Verified accounts and hashtag features. How brands build relationships, curate content and tell their own story is completely in their hands. Deng, who led the Timline and Chat development within Facebook.

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Monday Roundup: A Goodie Bag of #measurePR

Waxing UnLyrical

We’ve gone through quite a few changes in the past (almost) four years, but despite everything, the chat has endured and the hashtag has taken on a life of its own (which I love). Why: A classic from the WUL vault, this recap features the first #measurePR chat of 2013. Here you go. measurePR transcript for July 2.

Storify 216
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Elizabeth Arden Brings Back Successful “Pin It To Give It” Campaign

Convince & Convert

Curating content that stands out in a sea of pins and inspires Pinterest users to engage with it. For 2013, the board has been updated to include images of lipstick, women, motivational quotes, and more. Ask any Pinterest enthusiast and they’ll tell you just how easy it is to dole out a re-pin. The tricky part?

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Solving Klout’s “Warren Buffett Problem”

Convince & Convert

He also addresses curation and the anxiety that surrounds it: “We do not want to get into the world where we’re like another FICO score, and everybody hates to check it.” Klout is not meant to be one more platform that users have to curate, and that is something Klout will always strive to avoid. .

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We Made These 10 Social Media Mistakes so You Don’t Have To

Buffer Social

Not curating user-generated content. For instance, on Instagram, hashtags can help to increase your reach , but they don’t quite have the same effect on Facebook. Curated content helped grow our Facebook fan base. Five out of our recent top 10 Facebook posts are curated from others. Curating user-generated content.

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. Curate user-generated content. A great place to start is by hosting photo contests where your customers can submit (or share with your branded hashtag) photos of your brand to win prizes. Post only the best content you can find each day.

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This Week in Social Media - 3/19/2013

Social Media Marketing

Ditch the feed reader." — Pinboard (@Pinboard) March 14, 2013 Industry What's the difference between viral and spreadable content? Creating and curating "spreadable" content is a more effective long-term strategy than trying to think "viral." The Pew Research Center has released its report Teens and Technology 2013.