The Realtime Report

JULY 19, 2012

Lay’s is one of the latest brands to experiment with crowdsourcing on social media — by allowing consumers to submit recipes for a new chip, and fans on Facebook to vote for the best new flavor. Lay’s has already been running these “create-a-chip” contests outside of the U.S., shrimp chips in Egypt.

Crowdsourcing 186

Crowdsourcing Facebook Campaign Social Media 186

The Realtime Report

JANUARY 16, 2013

Monopoly games with the new token will arrive in stores in mid to late 2013. Related Stories Social TV: Fans Tweet to Choose Hawaii Five-O Ending Turkish Airlines Video Ad Tops 100 Million Views Facebook Contest: Doritos Crowdsources Super Bowl Ads. Voting closes on February 5th, and the new token will be announced on February 6th.

Campaign 193

Campaign Crowdsourcing Facebook Badge 193

Convince & Convert

SEPTEMBER 6, 2013

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Listen Now . Tweetable Moments.

Crowdsourcing 137

Crowdsourcing B2B Social Media Retail 137

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). For crowdsourcing , look at Crowdsource.

Crowdsourcing 132

Crowdsourcing Curata Mobile Content management systems 132

Writtent Blog

JUNE 25, 2013

Quora is 2013’s answer to the crowdsourced question-and-answer forum. Not only is it a valuable content creation tool for creating custom blog posts in real-time, it’s a pretty bomb tool for boosting your content curation strategy. Remember Yahoo Answers?

Tools 91

Tools Content Blogger Curation 91

Mindjumpers

SEPTEMBER 11, 2012

That statement inspired me to present you with a good example of a company that allowed its fans to speak up through an engaging, creative and inspiring crowdsourcing campaign that I think we can all learn from. The “Do Us a Flavor” Campaign. “ Problem solving. Replicate success.

Crowdsourcing 190

Crowdsourcing Brands Tourism Campaign 190

Webbiquity SMM

JANUARY 30, 2014

grow 125% in 2013? Crowdsource.”) ” Pinterest Social Media Marketing Albert Costill best Pinterest guides 2013 best Pinterest marketing guides Brynna Baldauf Charles Crawford Elizabeth Maness Ginny Soskey Heidi Cohen how to use Pinterest for marketing Lisa Buben Rebekah Radice Stephanie Ford' Short attention span?

Marketing 191

Marketing Crowdsourcing Social Networking Hubspot 191