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Free white paper: key trends of 2013

Sherrilynne Starkie

These are issues my colleagues at Thornley Fallis and I have examined and discussed throughout the past year on the company blog. Our whitepaper: Key trends of 2013 is our gift to you for the holidays. Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review' Social media for health.

Trends 276
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What Does 2013 Hold for Social Media?

Mindjumpers

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. US digital media usage: A snapshot of 2013.

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% 80% of Australian companies and 86% of UK businesses blog. ( Michael Brenner ).

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80% of Twitter’s Ad Revenue Comes From Mobile

The Realtime Report

Of that advertising revenue, a huge chunk – 80% – came from mobile. Not too surprising, since 78% of Twitter’s total monthly active users are now on mobile ( VentureBeat ). are not as lucrative for the company. Social Media Statistics ad revenue mobile mobile advertising Twitter Twitter earnings report'

Mobile 180
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Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Oreo Cookie (@Oreo) February 4, 2013. Between personal invitations to key influencers and brand-specific Pinterest boards to get other companies involved, Nails Magazine saw a huge jump in pageviews, followers and referrals on the site. No problem. pic.twitter.com/dnQ7pOgC.

Campaign 168
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Carlsberg Launches Crowdit: A Non-Branded Mobile App

Mindjumpers

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. The app is launched in Denmark with around 1800 danish places already on-boarded to the platform, but Carlsberg intends to expand across global markets during 2013.

Mobile 272
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SEO in 2013: What to Expect

Idaconcpts

Here are a few SEO trends you can expect to see in 2013. It will continue to behoove you in 2013 to make use of the varied Google services and products you can, whether paid or free. Expect greater emphasis on mobile products. When you do, expect to pay more for them in 2013. Short answer: ads cost more in 2013.

SEO 140