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What Does 2013 Hold for Social Media?

Mindjumpers

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. US digital media usage: A snapshot of 2013.

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed. Image Credit: Robert Rose. B2B Marketing Insider ).

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The Top #Nifty50 Men Writers on Twitter for 2013

Webbiquity SMM

In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. Last year , we narrowed our focus to honor the top 50 men and top 50 women engaging on Twitter on behalf of the tech sector.

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Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? From funny to heartwarming, these brands crafted special messages around the holiday and used social media to engage consumers. Oreo Cookie (@Oreo) February 4, 2013. What were your favorite social media campaigns in 2013? No problem. pic.twitter.com/dnQ7pOgC.

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12 (of the) Best Content Marketing Infographics of 2013

Webbiquity SMM

Matt Baglia cites an infographic from SlickText.com that includes some interesting stats about the value of custom content, such as that “60% of consumers feel more positive about a company after reading custom content on its site,” making them more likely to buy from that company. Pam is a content marketing rockstar.

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2013: The Rise of Customer Service Marketing (and Techipedia’s New Direction)

Techipedia: Tamar Weinberg

Many don’t do it well, mostly because they are hiring an outsourced company with staff that doesn’t necessarily have the same passion in a company’s mission as the company members themselves. Companies jump to market their business without addressing communications internally and externally.

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This Week in Social Media – 6/5/2013

Social Media Marketing

billion to acquire ExactTarget , the cloud marketing company known primarily for its email marketing prowess. Last week, we shared the 2013 Internet Trends deck from Mary Meeker; this week, The Atlantic takes a look a the 11 most fascinating charts from her presentation. Industry Salesforce.com will spend $2.5