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This Week in Social Media – 7/17/2013

Social Media Marketing

Be vigilant, community managers. While Facebook''s hashtags may provide a marketing opportunity, the reality is that only 28% of people set their posts as public , which means a good deal of hashtagged conversations may never appear in the stream the way Twitter''s do. Some recommendations/warnings for WeChat from a marketer.

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Effectively Recruiting Top Performing Employees through Social Media

SocMed Sean

Today’s guest post comes from Eric Czerwonka , an entrepreneur and co-founder of Buddy Punch , a software company founded in 2013 that provides time tracking solutions for startups, companies with employees, as well as anyone with a remote team to manage. Homing in on Hashtags. Examples would be #LifeAtDisney or #sbuxjobs.

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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

John Friedman (@JohnFriedman) May 28, 2013. measurePR — John Friedman (@JohnFriedman) May 28, 2013. gain in each #measurePR — John Friedman (@JohnFriedman) May 28, 2013. John Friedman (@JohnFriedman) May 28, 2013. I am really proud of what we have achieved with the hashtag and chat over the last four years.

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7 Strategies for Growing Community on Your Blog

ProBlogger

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.

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Talking #measurePR with Sandra Fathi

Waxing UnLyrical

Also, organizational infrastructure #measurepr … — Sandra Fathi (@sandrafathi) March 19, 2013. Sandra Fathi (@sandrafathi) March 19, 2013. Sandra Fathi (@sandrafathi) March 19, 2013. Sandra Fathi (@sandrafathi) March 19, 2013. standingdog A1: not just budget – sometimes time is the more expensive resource.

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4 Ways This Big Brand Blew It on Twitter

Convince & Convert

Sprint (@sprint) September 20, 2013. 27 (@LachonPhillips) September 20, 2013. Matt M — T-Mobile (@TMobile) September 20, 2013. T-Mobile (@TMobile) September 20, 2013. If you’re trying to get someone to cancel a phone contract, why are you wasting precious characters pushing a marketing-speak hashtag?

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How Companies Are Using Social Media to Show Appreciation

Socialmedia.biz

Pizza Hut came up with a very clever way to thank their community in 2013, and this was done through a giveaway program. The program revolved around hashtags, primarily the “#LastMinuteLovers” hashtag. But some companies will also share discounts and new products as a way of saying “thank you.”.

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