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The Moments That Made Social Slam 2013 Momentous

Waxing UnLyrical

That’s where the conversations and relationships are taking place.’ The point is, very few of these were moments that happened inside the sessions; there were great moments that did happen inside the sessions, and that sparked wonderful conversations, but the true connections happened outside. Social Slam 2013. crowd rank.

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Google’s BERT Update: Embracing Customer-Centric Conversational Marketing

agora pulse

Hummingbird Update was announced back in 2013. With Hummingbird, the digital marketing community was introduced to a new concept, i.e. “things-not-strings” which means that now Google is using its existing and ever-growing knowledge graph (i.e., So Google’s moves aim at understanding and interpreting these “conversations” are helpful.

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7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. By creating a fun, casual atmosphere for a real conversation, Tim and company allow the CIOs to shine. Be playful and start with fun.

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2013: The Rise of Customer Service Marketing (and Techipedia’s New Direction)

Techipedia: Tamar Weinberg

My book, The New Community Rules: Marketing on the Social Web , which was published by top tech publisher O’Reilly in 2009, was one of the first books about social media and was translated to German, Italian, Chinese, and Portuguese, becoming a best seller on digital marketing in a number of countries. Markets are conversations.

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This Week in Social Media – 5/8/2013

Social Media Marketing

Salesforce has unveiled a Communities solution for the enterprise , which leverages its Chatter platform and other products to create portals that will allow external conversations to be brought into the company more seamlessly. For autos, even the Super Bowl didn''t help, as social sharing around that content fell flat in Q1 2013.

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This Week in Social Media – 7/17/2013

Social Media Marketing

Be vigilant, community managers. While Facebook''s hashtags may provide a marketing opportunity, the reality is that only 28% of people set their posts as public , which means a good deal of hashtagged conversations may never appear in the stream the way Twitter''s do. Some recommendations/warnings for WeChat from a marketer.

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Should We Expect Health Care Professionals To Post And Tweet?

SocMed Sean

There are amazing digital conversations going on about widespread diseases like Diabetes and Multiple Sclerosis , as well as very niche diseases like Huntington’s Disease and Spontaneous Coronary Heart Dissection. What do all these conversations have in common? I’d love to hear what YOU think [link] — Sean R.