Jeff Esposito

MARCH 25, 2013

This post originally ran on the Community Roundtable. . If you read business publications, blogs or websites to any extent, you have probably heard about community management. Next to social media management, community management might be the hottest buzzword or buzzcareerpath (I think we just made up a new buzzword).

Communities 40

Communities Survey Social Media Management Upcoming 40

Social Media Strategies Summit

APRIL 22, 2019

According to a recent report from Statista , more than 50% of digital videos are now viewed on mobile in vertical format. This is a trend that has been moving in a consistently upward direction since 2013. By 2021, Instagram reports that mobile video will account for 78% of total mobile data traffic. Welcome to IGTV.

Trends 143

Trends Social Media Instagram Influencer 143

Idaconcpts

FEBRUARY 15, 2013

Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 million units, which was a record, and worldwide smartphone sales to end users have been predicted to reach 1 billion in 2013. Yelp has a huge community, and the reviews on the site are read seriously. DoubleDutch Events.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Waxing UnLyrical

NOVEMBER 27, 2012

Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! For business-to-consumer companies, engagement can be fairly straightforward to get one’s head around, but still takes careful planning to measure appropriately. 2013 will see us start anew!

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Analysis Metrics Questions Communities 198

Socialmedia.biz

JULY 9, 2018

However, the precise nature of the ever-evolving social media usage by a company’s employees is not only rife with uncertainty, but also poses significant risk assessment challenges. Your social media policy should serve as a reminder for employees to never imply or claim to speak on behalf of your company unless stated otherwise.

Policies 70

Policies Social Media How To Privacy 70

Ignite Social Media

MAY 4, 2020

A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. A Brief History : Snapchat Stories launched in late 2013, just two years after the app’s inception. Here’s what you need to know about Snapchat Stories.

Social Media 121

Social Media Brands Content Real Estate 121

Sprout Social

FEBRUARY 28, 2019

The company announced that it was too challenging to keep maintaining a product that could not meet consumers’ expectations. Since 2013, Google+ had been experiencing low activity. Since this bug was affecting the platform’s Application Programming Interface (API) and some of its users, the company decided to expedite the shutdown.

Google 109

Google Metadata Data API 109

Webbiquity SMM

NOVEMBER 27, 2018

The Motley Fool reported at the end of October that, “the number of frequent tweeters is shrinking — its current monthly active user base of 326 million or so is about 9 million less than it was last year at this time.” Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017.

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Team Marketing B2B Eventful 160

Sprout Social

JUNE 17, 2019

Taking it a step further by honing in on the data, Sprout Social’s #BrandsGetReal report on “ Social media & the evolution of transparency ” was able to put numbers behind the ever-growing authenticity trend. In 2013, Snapchat introduced the world to Stories. Build a robust community on social media.

Trends 111

Trends Social Media Brands Authentication 111

Convince & Convert

SEPTEMBER 27, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. ” Lots of Lightning jerseys at the stadium in 2013. What’s remarkable is that Twitter stats are now a normal part of ratings reporting. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Brands 127

Brands Sports How To MySpace 127

Socialmedia.biz

JANUARY 14, 2020

As you can see, the image doesn’t really communicate much, but the gaming community was expecting a big announcement to come from Rockstar Games, and were well aware of how the company promotes upcoming games—which explains why the post made the front page on Reddit within minutes of being posted.

Examples 78

Examples Social Media Marketing Upcoming 78

Convince & Convert

DECEMBER 27, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. 100% of the proceeds from the sales of the book go to the Chief Oliver Foundation , which is dedicated to helping victims of sexual assault heal and to aid community children’s programs. Listen Now. The RSS feed is: [link].

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Survey Social Media Retail Communities 167

Convince & Convert

APRIL 9, 2013

It’s broken barriers between companies and their customers, completely changing the way people interact with the brands they choose to do business with. In the process, a new way of “company-customer” interaction has emerged. Social has not only changed the way we do business, it has raised customers’ expectations. Authenticity.

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Authentication Loyalty Buy Study 145

Dave Fleet

APRIL 4, 2018

I loved the idea that companies could use these new online technologies to anticipate and serve the needs of their customers. Its roots back in the mid-2000s – and the early business use-cases – centred around building communities and solving problems. When social media first emerged, I found it absolutely compelling.

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Team Social Media Training Foursquare 150

Convince & Convert

OCTOBER 11, 2013

Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

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Posterous Social Media Comparison Team 124

Convince & Convert

DECEMBER 6, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Last week, we focused on one of the largest American-based international alcohol companies: Beam Global. Kevin is a part of the Global Communications External Group, which is in charge of corporate public relations. Listen Now.

How To 123

How To Apple Hotels Case Study 123

Proactive Report

DECEMBER 2, 2013

2014 will see more emphasis on reporting PR results. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. You need to establish the value equation for your company or client and provide results that meet that framework. Build an engaged community. Increase communication.

ROI 69

ROI Case Study Health Care Insurance 69

Convince & Convert

AUGUST 30, 2013

Jamie van der Molen , Community Manager at Dairy Management Inc. , And from Expion , a free report on the top 50 retail brands’ social media use in 2013. As we all know, companies are made up of great people , and social media lets that shine through. Jamie Vander Molen, DMI @jamie_vm and Ray Prock, DMI @rayprock.

Social Media 129

Social Media Communities Retail Industry 129

Twist Image

OCTOBER 30, 2013

A very senior Chief Marketing Officer at one of the largest telecommunications companies in North America leaned over my shoulder after someone mentioned the famed Gartner report at an event, and sighed, "if I hear about this report one more time, I am going to blow a gasket." communication. marketing community.

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iPad Wireless Marketing Telecommunications 100

The Realtime Report

SEPTEMBER 19, 2019

While the studios/networks worked aggressively to maintain and regain their entertainment power base, the community also stepped up to address the #metoo movement, which had been around for a long time but rightfully started to gain prominence. A recent Beano Studios report found that 55 percent of Gen Alphas regularly create video content.

Industry 79

Industry Film Analysis Project 79

Pixlee

FEBRUARY 21, 2018

That was the message that IAB CEO Randall Rothenberg delivered about direct brands in his recent address introducing the “IAB 250 Powered by Dun & Bradstreet” report. In a previous blog post, we aligned Rothenberg’s message with that of our Top 25 Digitally Native Vertical Brands report of 2017. Madison Reed. American Giant.

Brands 41

Brands Content Apparel Curation 41

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. Please Support Our Sponsors. Listen Now. The RSS feed is: [link].

Curation 139

Curation Web 2.0 Case Study Social Media 139

Webbiquity SMM

AUGUST 26, 2014

How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? The two companies were created six months apart; Myspace was founded in August 2003 and by July 2005 was bought by News Corp for 580 million dollars. Background on the two social media sites.

B2B 190

B2B MySpace Startup Social Networking 190

Diva Marketing Blog

MAY 12, 2013

What does authenticity mean in 2013? . Just Once Crowd Sourced Question is a Diva Marketing series where the community shares their insights on a specific social media issue. One truth that still remains consistent even in 2013. What Is Your One Big Truth About Social Media in 2013? Jack Yan. Is that two thruths?!

Social Media 83

Social Media Tweetdeck Authentication Blogosphere 83

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Nissan is one of the few multi-national car companies with a dedicated Hispanic presence. “I think there are a lot of companies out there that claim to be able to do things in the social space that maybe they can’t.”

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Loyalty Nielsen Social Media Case Study 136

Pixlee

AUGUST 29, 2019

Fresh off the heels of our star-studded Top DTC Brands of 2019 report comes a question – how have all these extremely different brands made the DTC model work? Not bad for a brand started in 2007, who received their first major funding in 2013. . The business practices are elementary – as the companies find success, they aim to expand.

Brands 40

Brands UGC Comparison Retail 40

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Advertising 130

Advertising Marketing How To Education 130

Unmetric

AUGUST 2, 2019

Launched in 2013, Huda Beauty has seen consistent growth on Instagram. By posting consistently and creating Instagram stories like a pro, Huda beauty has built a strong community that adores its beauty line. Anastasia Beverly Hills leverages user-generated content to grow its community like a pro. Chanel – 36 million followers.

Instagram 155

Instagram Brands Fashion Sports 155

Convince & Convert

APRIL 26, 2013

But Southwest is intent on keeping the blog organic : a true voice of the company. 69% of marketers expect to put the most increased efforts into YouTube in 2013. “It’s amazing that I would see stuff reported on Twitter first, not just once, but dozens of times. This, they hope, keeps it authentic. Holy Social! .”

Authentication 137

Authentication Nielsen How To Case Study 137

Social Media Marketing

MARCH 29, 2013

Companies that succeed at winning the video arms race are those who bridge the gap between content that’s simply visually stimulating, and content that’s truly tailored to their fan base. We’ve highlighted several of the sharpest ways to engage prospects online with branded videos: 1. It’s your opportunity to differentiate and educate.

Engagement 167

Engagement Video Brands comScore 167

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. Behind-the-scenes : These give a look into company operations and employees.

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Video Social Media Strategy Film 144

Convince & Convert

JANUARY 2, 2014

. — Buffer (@buffer) November 25, 2013. — Buffer (@buffer) November 25, 2013. Something we’ve found that’s really helped us to bond with our readers and build up a community around Buffer is to be really open about how we run the company. Transparency. A recent study found that only 3.5%

Social Media 168

Social Media Content Tips Marketing 168

Rebekah Radice

AUGUST 10, 2015

From you Facebook graphics to your logo, videos, and cover image – create a seamless look and feel that’s a direct representation of your company. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising. how long have you been serving the community).

Engagement 131

Engagement Tips Facebook Nielsen 131

ProBlogger

APRIL 19, 2017

He’s a master at building authority in a niche, identifying community pain points, and crafting businesses that meet those urgent needs. He is the co-founder of WebProfits, a growth marketing agency, and is a partner in many software companies. He created Bushwalking Blog in 2008 to provide detailed reports of his hikes.

Blogger 50

Blogger Curation Blogosphere Case Study 50

Writtent Blog

MAY 6, 2021

Having an LLC account is a smart way to protect a company’s members from personal liability in the event that the business is sued by maintaining a clear distinction between personal and business finances. Heres what you need to think about when youre negotiating with another company thats using a similar mark.

Real Estate 40

Real Estate Insurance Construction Policies 40

Writtent Blog

MAY 11, 2021

Established in 1993, the Corporation for National and Community Service (CNCS) is a federal agency that engages more than 5 million Americans in service through its core programs — Senior Corps, AmeriCorps, and the Social Innovation Fund — and leads President Obama’s national call to service initiative, United We Serve.

Insurance 40

Insurance Yahoo Banking NGO 40

Buffer Social

AUGUST 2, 2016

The feature feels much like Snapchat Stories, a Snapchat feature that was introduced in 2013 and a pivotal part of the company’s growth. To create a story on Instagram, you have to tap a new stylized “+” icon at the top left-hand corner of the screen, The Verge reported. How to Create a Story.

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Instagram Brands Feed Feedly 40