Remove 2013 Remove Communities Remove Company Remove Magazine

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. More than one-third of Fortune 500 companies have active Google+ accounts.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Rapidly growing companies? Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. 54% of consumers say that “smaller communities have greater influence on a topic than larger ones.”

How to Leverage a Community of Passionate Fans

Convince & Convert

Many casual users of Garmin may only know them as a GPS company, but the truth is that Garmin has been around much longer than the portable GPS has been available, working on equipment for aviation, marine, outdoor recreation, and fitness industries. Jake Jacobson, Garmin @jakesjournal.

Big data: seeing the forest and the trees

Sherrilynne Starkie

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. He then collaborated with a magazine to create a data map of his life. “In A good example is Jana, a company that makes users a partner in their own data.

Data 348

Is it Time to Re-Think Your Social Media?

yMarketingMatters

Every day you hear more business success stories on social media, about hot leads found on LinkedIn or people directly calling a company after checking out their Facebook Page. Social media literally are the means by which your business can relate to, exist in and influence human communities.

Shedding Light on Black PR

Waxing UnLyrical

There are also numerous companies that offer to “scrub” your reputation for you (for varying amounts of money), or teach you how to do it yourself; though at least in the U.S., In fact, companies like BrandYourself tell you point blank what they won’t do.

Using Social Media to Speak *With* Your Audience.

SocialFish

Whether you are an organization with thousands of donors, a company with countless consumers and hundreds of employees, or perhaps a politician with a public full of constituents, there are an increasing number of exciting tools to communicate your message to your target audience.

Is your Organization Capable of Unorthodox Thinking?

SocialFish

Would they have the foresight, market instincts, understanding of customers and creativity that led Amazon to continuing growth and transformation from book retailer, to one-stop shopping community and leader in cloud computing? The New Competence of the Knowledge Age.

Do You Know When to Create and When to Curate?

Convince & Convert

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. via Boston Magazine.

Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Nissan is one of the few multi-national car companies with a dedicated Hispanic presence. Erich Marx, Nissan @emarxe.

Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling

Convince & Convert

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. Yes, even with less branded lifestyle content alongside company news.

How to Write Facebook Sponsored Posts And Dodge the Haters

Laurel Papworth

So hey, let’s inflict it on the customer community anyway by paying to get their attention, by yelling at them using traditional ads. The community starts yelling back. In case you haven’t noticed, most companies do Sponsored Posts really really badly.

What Your Webmaster Can’t Do For You

Navolutions

If you’re not starting a brand new company from the ground up, there is a good chance that you have lots and lots of usernames, passwords, and accounts attached to your online presence. Update all your NAPs manually, or make your SEO company do it. R5GJNQWPUEK8 .

This Week in Social Media – 7/17/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Be vigilant, community managers. Metrics/Measurement/Big Data Sponsorships are still a growing percentage of budgets growing anywhere from 3-6% in 2013 and comprising 14% of marketing budgets.

Content Marketing Is Nothing New

Janet Fouts

And what about John Deere coming up with a customer-focused magazine in 1895? The truth is some companies never did. Explore more infographics like this one on the web’s largest information design community – Visually.

Our Relationship to Technology is Changing; Don’t Get Left Behind

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Smolan’s most recent book, The Human Face of Big Data , was funded by sponsorship instead of a major publishing company , like many of his other works. Shel Israel, author @shelisrael.

Mobile 120

How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth

If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? Why would a company buy TV ads when they could engage on the 2nd screen? First published in The Australian July 2013 (paywall).

Four Types of Status Updates for Improving Social Media Engagement on Facebook and Twitter

Laurel Papworth

Be the Magazine, not the Advertisement. You are a Media company now. Think about magazines – they find content, quotes, articles and publish them and then wrap the promotions around that content. Coles Supermarkets (@Coles) April 16, 2013.

Types 113

This Week in Social Media – 5/8/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. For autos, even the Super Bowl didn''t help, as social sharing around that content fell flat in Q1 2013. Here are eight different roles that community managers must play on any given day.

This Week in Social Media – 7/31/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine , which is now available on the Web. A similar danger could be lurking for other Chinese companies who fail to account for the world outside of China.

This Week in Social Media – 4/10/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. LinkedIn has added Facebook-like mentions of people and companies in status updates and home page comments. We''re all responsible for fostering a better online community.

This Week in Social Media – 7/24/2013

Social Media Marketing

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

Why Social Media Inactives Have No Impact on Social Business Value

Akamai Marketing

But no one tracks how many subscribers never actually open a magazine. Social media platforms aren’t ripping off their investors or advertisers anymore than any other media company who places its value on subscribers. To know your people truly, not just in the way the media company wants you to see them. . Just as other media companies did and will continue to do (albeit in a new and evolved way). Community Opinion social media Vent

Coach Admires The View From Above

Convince & Convert

Using the #coachfromabove hashtag, fans are asked to share photos of their Coach shoes on Instagram or Twitter for a chance to be featured in a gallery on the company’s website.

25 Newsletter Content Ideas + Bonus Newsletter Idea Resources

Writtent Blog

Because magazine and newspaper editors are pros at coming up with content ideas. The same is true for your company newsletter. Employee spotlight or profile: Like executive letters, employee profiles humanize the company and help strengthen the community around your brand.

10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

Simply put, it makes viewers passionate about Apple’s product, and defines the brand’s position as a company that caters to creative rule-breakers. If the wrong phone number or a typo ends up on a magazine ad, you can’t exactly ask for a second printing.

10 Unexpected Places to Find Business Blogging Inspiration

Writtent Blog

Clive Thompson of New York Magazine estimates that the first blog was created in 1994 by a college student, even though the term wasn’t created for another 3 years. I’ll clue you into a little secret.

Meme 79

7 Blogging Goals to Skyrocket Your Sales

Writtent Blog

It doesn’t matter whether you’re in fashion or inbound marketing, you’ll struggle to reach your company’s sales goals if you haven’t taken the time to set smart targets. Magazines. Every content creator has one thing in common: they need goals to succeed.

Random Acts Of Business Kindness

Twist Image

Whether we''re looking at last month''s cover of Fast Company magazine (where Baratunde Thurston is pleading with us to #unplug ) or checking out what Arianna Huffington is doing with GPS For The Soul and beyond, we all feel trapped in a hyper-connected business world where we''re but a short grasp away from emails, text messages, tweets, status updates, newsfeeds, pings and more. fast company. What have we become?

GPS 87

The Secret to Using Your Blog to Generate Sales

ProBlogger

Back in the day, companies used to spray and pray. They sprayed their message in as many places as possible (magazines, newspapers, TV, radio, etc) and prayed that they picked the right advertising spots. Smaller companies didn’t have this luxury.

Must-have Joomla Blog Extensions

ProBlogger

Thankfully, like WordPress, Joomla has a vibrant community of developers creating plugins to expand upon its standard capabilities. and have received the illustrious “community choice” designation given by the Joomla Magazine team.

7 Surprising Skills Blogging is Teaching You

ProBlogger

Through working with brands, you can also learn how to become a brand storyteller and a creative as well, by talking about products or companies in a new and exciting way that fits your audience. As a blogger, you become a curator of content much like an editor of a magazine or newspaper. Social media strategy and community management. This is a guest contribution from Kelly Teng, Digital Outreach Specialist at Switched on Media. Blogging can take you on a whirlwind journey.

How to Grow Your Fitness Blog to 100,000 Monthly Visitors in Less than a Year

ProBlogger

On the other hand, it’s the companies that make millions per year by selling meal plans, diets, supplements and sometimes just hope to help those people achieve their goals. In the middle, we have giant websites (newspapers, online magazines, etc.) Build a community around your blog.

Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. The business was consistent, slow, and consistently slow until 2013.

Seven Tips For Jumpstarting Your Visual Storytelling Strategy

Convince & Convert

Similar to how people grow relationships with each other, visual storytelling offers companies meaningful opportunities to deliver positive experiences that build brand awareness, trust, loyalty and engaged communities.

10 Top Influencers to Guide You through the Social-Media Jungle in 2016

Socialmedia.biz

According to Entrepreneur Magazine, Neil created one of the 100 most brilliant companies in the world. In 2013, Facebook became the largest photo sharing website, with its users uploading 350 million photos every day. Fast Company called her “A veritable engine of personal branding, a relationship marketing whiz and the Pied Piper of the Online World.” Sujan is a key partner in software companies Mailshake , Narrow , Quuu and ContentMarketer.io.

Association Social Media: National Business Officers Association (NBOA)

SocialFish

Our website also has a private social community, hosted by Higher Logic, called NBOA Connect. NBOA’s LinkedIn Group , Company Page and the CEO’s personal profile have some of the organization’s highest followings, but yield very little data.

Speaking your Members’ and Customers’ Language: Six Gaps that might be Dooming Associations to Irrelevance

SocialFish

Two articles about e-bay’s recent growth surge, by Marcus Wohlson in Wired magazine, confirmed for me our research insights: organizations that succeeded and grew in this fluid environment had a number of shared characteristics that were deeply embedded in the way they thought, framed challenges, perceived value, approached challenges, engaged people and defined priorities.

18 Expert Guides to Using Google+ for Business

Webbiquity SMM

For those who are new to Google+ (or who struggle to see results with it), Scott Buehler provides an excellent 10-step guide to understanding circles, generating activity, formatting posts, using hashtags, hosting hangouts, creating company pages and more.

Google 251

10 Ways Marketing Agencies Rock the Web with Content

Writtent Blog

Pace: Four Seasons Magazine. Not only was Pace awarded agency of the year at Content Marketing World 2013, the content’s also been awarded multiple gold and silver awards in the annual Adrian digital marketing awards.