Pixlee
SEPTEMBER 3, 2020
Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. More than ever before, consumers are holding brands accountable to make key marketing changes to showcase different faces and voices. ThirdLove .
Ignite Social Media
MAY 4, 2020
With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. A Brief History : Snapchat Stories launched in late 2013, just two years after the app’s inception. Here’s what you need to know about Snapchat Stories. Source: Statista.
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Pixlee
AUGUST 29, 2019
Fresh off the heels of our star-studded Top DTC Brands of 2019 report comes a question – how have all these extremely different brands made the DTC model work? In one corner, we have sunscreen and skincare brand Supergoop! Not bad for a brand started in 2007, who received their first major funding in 2013. .
Pixlee
SEPTEMBER 9, 2019
Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering. Trendjacking, when done right, can help you improve brand image and help your marketing team improve on other goal areas as well. .
Buffer Social
JULY 6, 2017
Posting quality content from others increased our brand awareness and following on Facebook. Here’s a quick video on how it works: Mistake 6: Not curating user-generated content (UGC). UGC grew our Instagram account by 500% within six months. 70% are more likely to use a brand’s product when the brand responds on social.
Convince & Convert
JANUARY 18, 2024
They’re your most loyal consumers and your biggest advocates yet when you think of fans, you don’t automatically think of brands. While this provides awareness and PR to the brand, that’s as far as it goes. Though there are brand loyalists out there, we wouldn’t go so far as to call them a fandom. It’s superficial.
Sprout Social
NOVEMBER 1, 2016
With a focused approach, travel brands can leverage word-of-mouth marketing to increase exposure and build stronger relationships with first-time and repeat customers on social media. Marriott was one of the first travel brands to join Snapchat. User-generated content lets the customer be a part of the brand story.
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