Proactive Report

AUGUST 8, 2013

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. The social graph allows us to create a context for our actions. What are my friends ‘liking’?

Social Graph 58

Social Graph Press Release Loyalty Fashion 58

Laurel Papworth

MAY 6, 2013

My article in The Australian April 1 2013 . While it’s nice to have customers talking about your product and services with their friends online, raising brand awareness and hopefully providing great reviews, the ability to measure how much that tweet, Facebook share or Google Plus one is worth, is, well, priceless. Off it went.

ROI 101

ROI Buy Social Media Social Graph 101

Proactive Report

NOVEMBER 10, 2012

We are rapidly approaching the end of the year and I’m already hearing murmurings about plans for 2013. Here are 10 items that should be on your radar for your 2013 strategic planning. If this applies to your company putting an integrated real-time media strategic plan in place is the most important action for 2013.

Mobile 111

Mobile Reputation Social Graph Skills 111

Mindjumpers

DECEMBER 19, 2012

In an introductory statement, 8th Bridge CEO Wade Garten says: “Social commerce has pivoted its focus from e-commerce transactions on social networks to a new kind of social network in which users are connected by their interests (Interest Graphs) rather than friendships (Social Graphs).

Report 242

Report Retail Survey Social Graph 242

Proactive Report

SEPTEMBER 23, 2013

But the disparity between the sexes is closing – after fairly slow growth over the past few years 2013 has seen a sudden surge in men using social networks, according to Pew Research. How they use social media is different too – there are definite preferences for certain social platforms.

Social Media 61

Social Media Social Graph Reddit Social Networking 61

Webbiquity SMM

APRIL 8, 2014

On the other, marketers don’t “own” their presence on Facebook, consumers continue to have privacy concerns about the site, and Facebook is constantly making changes to its interface and other functionality, including recent modifications that have drastically reduced organic reach for brands.

Facebook 223

Facebook Marketing B2B Advertising 223