2013, Brands, Marketing and UGC - Social Media Informer

4 Brands Embracing Diversity in Their Content

Pixlee

SEPTEMBER 3, 2020

Inclusive marketing is more than just a buzzword. Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. Check out how these four brands are embracing diversity in their content and marketing campaigns.

Brands

Brands Content Authentication Campaign

Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Source: Statista.

Social Media

Social Media Brands Content Real Estate

What Supergoop! and Imperfect Produce Have in Common: Breaking Down the Top 30 DTC Brands of 2019

Pixlee

AUGUST 29, 2019

Fresh off the heels of our star-studded Top DTC Brands of 2019 report comes a question – how have all these extremely different brands made the DTC model work? In one corner, we have sunscreen and skincare brand Supergoop! Good Marketing? Perhaps More. Perhaps More. Translating this Success into Practice.

Brands

Brands UGC Comparison Retail

Trendjacking: Jumping In on Internet Culture & 3 Brands Doing it Right

Pixlee

SEPTEMBER 9, 2019

Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering. Trendjacking, when done right, can help you improve brand image and help your marketing team improve on other goal areas as well. .

Brands

Brands Meme Trends UGC

We Made These 10 Social Media Mistakes so You Don’t Have To

Buffer Social

JULY 6, 2017

While we were marketing to our fans, we weren’t growing our fan base much. So we were marketing to mostly the same people who could potentially be annoyed by too much Buffer content. Posting quality content from others increased our brand awareness and following on Facebook. In total, they reached over 1.7 That didn’t go well.

Social Media

Social Media Curation UGC Instagram

The Economics of Fandom: How Brand Dedication Drives Revenue

Convince & Convert

JANUARY 18, 2024

Twihards Trekkies Potterhead Warsies MCU Directioners Army Swifties Beatlemania MIDZY Thronies Whovians Bakerstreet Friends Central My Hero Academia Manchester United New York Yankees LA Chargers Real Madrid Green Bay Packers Fandom Marketing 101 Fans are a marketer’s greatest asset. It’s superficial.

Brands

Brands Sports UGC Influencer

A First-Class Guide to Social Media for Travel

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. Because the travel industry relies so heavily on word-of-mouth marketing, this is one trend you can’t ignore. Marriott was one of the first travel brands to join Snapchat. Find Your Inspiration.

Travel

Travel Class Social Media Hotels

Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.

Social Media

Social Media Strategy Influencer LinkedIn

How to Build a Strong Instagram Community

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. . We got onto what we’d each want if we had a brand of our own.

Communities

Communities Instagram UGC How To

How to Build a Strong Instagram Community

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. . We got onto what we’d each want if we had a brand of our own.

Communities

Communities Instagram UGC How To

11 Creative Ways to Use Instagram Carousel Posts for Your Business

Later

SEPTEMBER 22, 2019

With a good creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales! Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . For example, SPF skincare brand Supergoop!

Instagram

Instagram UGC Curation Apple

4 Types of Social Video (And When to Use Them)

Likeable

OCTOBER 22, 2019

Every piece of content your brand posts on social media should either educate, entertain, or inspire. 54 percent of consumers want to see more video content from a brand or business they support, proving that the appetite for video is there. Sharing user-generated content (UGC). Enter social video. Microvideos. Event coverage.

Types

Types Video UGC Authentication

9 Brands Driving Meaningful Change on Instagram

Later

AUGUST 21, 2020

We’ll let you in on a little secret: we love brands with purpose. Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. It’s not enough to simply sell a product or service anymore — 74% of consumers expect brands to take a stand on important issues.

Instagram

Instagram Brands Communities Loyalty

The Case for Letting Your Social Media Managers Get Weird

Hootsuite

APRIL 14, 2021

It often takes something special to stand out as a brand on social media. However, as marketers, we tend to cling to the safe, the tried and the market-tested. Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup.

Social Media Management

Social Media Management Social Media HootSuite Template

9 Brands Doing Unique Things on Social and What We Can Learn from Them

Hootsuite

OCTOBER 28, 2019

It’s difficult enough to keep up with the Kardashians these days, let alone the cool things brands are doing on social media. To stay relevant on social media in 2019 and beyond, brands need to be as purposeful as they are adaptable. Netflix’s social presence first made a splash on Twitter thanks to its strong ( if odd ) brand voice.

Brands

Brands HootSuite Instagram Library

Social Media Informer

4 Brands Embracing Diversity in Their Content

Social Media Stories: What Brands Need to Know About Ephemeral Content

Trending Sources

What Supergoop! and Imperfect Produce Have in Common: Breaking Down the Top 30 DTC Brands of 2019

Trendjacking: Jumping In on Internet Culture & 3 Brands Doing it Right

We Made These 10 Social Media Mistakes so You Don’t Have To

The Economics of Fandom: How Brand Dedication Drives Revenue

A First-Class Guide to Social Media for Travel

Your Complete Guide to Creating a Social Media Strategy

How to Build a Strong Instagram Community

How to Build a Strong Instagram Community

11 Creative Ways to Use Instagram Carousel Posts for Your Business

4 Types of Social Video (And When to Use Them)

9 Brands Driving Meaningful Change on Instagram

The Case for Letting Your Social Media Managers Get Weird

9 Brands Doing Unique Things on Social and What We Can Learn from Them

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