Remove 2013 Remove Brands Remove Facebook Remove Loyalty

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. Retailers Start to Love Loyalty Programs - It’s not just for frequent fliers anymore.

7 Customer Loyalty Lessons from Lady Gaga

Convince & Convert

Her social networking prowess is off the charts with 35 million Twitter followers and 56 million “likes” on Facebook. Not only has she created a brand but she is cultivating a fanatical group of consumers, known as her “Little Monsters,” who will follow her for decades to come.

Did You Miss? 22 MUST READS of 2013


Some people might mistakenly assume I’m talking about brand loyalty alone, but the relationship is embedded before brand consideration, making loyalty an outcome. Here are some of my absolute favorite posts of the year.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

What are the best days and times for Facebook updates? Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. Facebook, Twitter and Google+ are the most popular social networks with search engine marketers.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. ” How to Effectively Budget Your Social Media Program in 2013 by ClickZ.

Interpreting Facebook Page Insights: Reach vs. Engagement


Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 Facebook has just rolled out the new Facebook Page Insights to everyone. Facebook defines engagement as including all clicks, not only comments, likes and shares.

Analytics: what are you really learning?

Sherrilynne Starkie

It can be difficult to show that have a thousand Facebook fans for 10,000 Twitter followers delivers product sales or votes or brand loyalty. Another client wanted to target young single parents via Facebook which, on the surface, sounds like a good idea.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. However, brand loyalty online can be much more fleeting than it is offline. Here are three secrets to help brands have a two-way conversation with their customers online.

Big data: seeing the forest and the trees

Sherrilynne Starkie

Then, the user could use Facebook to find out this woman’s interests, where she went to school and who her friends are. It’s a service that helps brands engage directly with people in emerging markets via mobile phones. Facebook’s little secret.

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Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Creating Brand Advocacy. ” Over the past two years, he has built the position into what it is today: “It’s all about building advocacy for the Nissan brand.”

5 Bad Marketing Habits Made Worse by the Internet

Convince & Convert

Seventy percent of questions from Facebook fans go unanswered. Loyalty” Programs. Brands extort “likes” from their audience in order to boast about their fan count, only to realize that the number of likes has zero correlation with repeat business or word-of-mouth.

The Social Newsroom – How To Make It Happen


“Companies and brands are becoming media outlets”, by now that statement is a few years old, but what does it mean, and how do you best leverage this way of thinking for a company or a brand? Just remember – the conversational topics must be in context with your brand.

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Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

A brand’s customers represent some of their best resources, yet most brands leave them on the bench. For those brands that can’t create their own museums, Facebook’s timeline feature allows you to share that history virtually.

How to Fix a “Broken Brand” with Social

Convince & Convert

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully.

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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

but did you enhance brand. John Friedman (@JohnFriedman) May 28, 2013. On the different kinds of assets a company has: A3: Tangible assets less than half company value, rest= goodwill, intellectual capital, customer loyalty, consumer support, etc. I know.

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3 Ways To Great Social Content


People’s News Feeds are more cluttered with noise than ever before – leaving brands in a competition for attention. The hunt for impressions have led to a wave of branded content without any actual value – neither for the brand nor the users. Attention is the new oil.

The 7 Types of Social Media Users and How to Engage Them


This is the type of user who has liked you on Facebook or followed you on Twitter, but they rarely engage with you. If you can get them to begin engaging with your brand more, your content will be more visible in their newsfeeds. Tara W (@tlw29) July 9, 2013.

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The Reality of Social Currency

Direct Marketing Observations

Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group. The problem with this effort is that it does not lead toward purchase and loyalty.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Create separate initiatives or projects for each of your business goals, such as acquiring new customers, boosting conversion rates, improving customer loyalty or increasing lifetime customer value.

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30 Awesome Blogging Guides, Tips and Resources

Webbiquity SMM

And more than half of all social media-driven blog traffic comes from Facebook (28%) and Twitter (26%) combined. Contending that “Everyone always jumps onto Facebook and Twitter as one of their first social media activities. ” Starting a Blog in 2013?

Friday Roundup: Customer Service

Waxing UnLyrical

Why: Daniel Newman discusses how emotional attachment plays a key role in customer retention and brand loyalty. Twitter Facebook Google+ LinkedIn Friday Roundup: Customer Service. TGIF, everyone!

The Permanent Brand

Twist Image

Have you ever read a book about branding? When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of marketing and communications. Inevitably, there is some quaint reference to cows being branding with a hot iron stick as an identifier. Because branding is all about leaving a mark (emotional, physical, you name it). The age of the permanent brand. brand.

Twitter Leaving Social Media Marketers Unsatisfied


And yet, despite being the second most popular social networking site behind Facebook for industry business objectives, just 55 percent of the marketers who are currently using the social media network say they are satisfied with the service.

It’s Not Too Late to Return the Social to Social Media

Convince & Convert

Here’s what I mean: Three years ago, while I was still at, CEO Marc Benioff wrote “ The Facebook Imperative.” When I founded Addvocate , I described it in marketing terms: Terms like “empower employees to be brand advocates” (or sometimes: “brand amplifiers”).

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. Some place the highest premium on loyalty and trust in a brand or product. As smart and creative as most brands think they are, the numbers don’t lie.

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11 Big Myths About Social Media and Content Marketing

Convince & Convert

2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. Research from DDB found that 84% of the fans of company Facebook pages are – on average – current or former customers of the brand.

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. Does the mobile site look like a duplicate, yet shrunken, version of a brand’s online site? People don’t engage with brands.

Remember the Rule of Thirds in Your Facebook Timeline Cover

Bill Hartzer

Just because you are putting together a Facebook timeline cover to improve your social media presence does not mean that you should ignore photography and graphic design guidelines. Impact on Your Facebook Timeline Cover Photo.

Using Big Data To Target The Right Consumers With The Right Offers

Buzz Marketing for Technology

The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. Love Your Loyalty Programs. For most marketers, loyalty programs provide a wealth of personalized data on your most desirable customers. This tactic ensures visitors see content relevant only to their loyalty level and behavior.

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How to Derive Inspiration from an Active Fan Base

Convince & Convert

Seeing how fans interact on Facebook, Twitter, and Instagram lets her team take a real temperature on Dunkin’s brand advocates. Jeff agrees, pointing out that each time someone patronizes a company, it gives them the opportunity to interact with the brand.

How You Make a Customer Smarter in 6 Seconds

Convince & Convert

I’ve been critical in the past of Vine, and brands’ often clumsy attempts to turn it into the next venue for “clever” real-time marketing.

NARS Uses Snapchat to Release Preview of New Collection

Convince & Convert

Plus, engagement on the app from brands like NARS, Taco Bell, Rebecca Minkoff, Karmaloop, and more, is worth noting and following. Having big brands on board across a variety of industries using Snapchat in unique ways indicates a continued, if not growing, interest in the app.

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31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility?

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The End Of Permission

Twist Image

And, with that little step, you build the relationship where loyalty, trust and credibility act as a pillar and not a beacon off in the distant on a foggy night. Email (and other channels, because this sort of stuff is ever-present on Facebook , LinkedIn , Twitter and beyond) allow people to write something quickly, push one button and not have to deal with the ramifications. facebook. loyalty.

Mapping the Brand’s Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. Journalists have Twitter feeds and Facebook pages where they ask questions openly and directly.

This Week in Social Media – 4/17/2013

Social Media Marketing

Much has been made of personal brands in the last few years, but this Forbes article suggests that it shouldn''t be viewed as self-promotion but rather as a requirement for leadership. They hired brand journalists rather than copyrighters to help them with the content on their sites.

Using Social Media to Reach the Hard-Working Class

Social Media Strategery

They like/follow/subscribe to brands in social media…if there’s a deal involved. They use coupons to save money…but also to get that feeling of “getting a deal” They buy generic brands…but will spend more for “tried-and-true” brand names.

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Mobile Technology and Your Small Business

Ari Herzog

Because of the expense, many small businesses have relied on more basic ways to spread information about their business: customer loyalty and word of mouth. When he's not blogging, Ari helps brands improve their digital media marketing.

Social Media - Courageous Miracles

Diva Marketing Blog

It is now 2013, and as we close out this year, we face similar challenges of how to provide value for our customers. Pull off the pretty red bow and you''ll find social networks with funny names like blogs, Twitter, Facebook, Foursquare, Google+, LinkedIn, Instagram and Pinterest.

15 Thanksgiving Marketing Ideas

Writtent Blog

It is especially important to express your gratitude to clients who have stayed loyal to your brand for a long time. By offering a complimentary gift, you bring them one step closer to becoming brand ambassadors. This can be a great idea for your company’s Facebook page.