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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs.

Blogger 389
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Facebook LinkedIn Twitter in 2013

Ari Herzog

That is the order of my priorities in 2013. Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. Facebook in 2013. LinkedIn in 2013. Twitter in 2013. Comments All the best for 2013, Ari. Got a question?

LinkedIn 170
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Should You Brand Your Business Email Address?

Waxing UnLyrical

Why not just set up your branded business email address, especially if you already own your domain? So I posed the question on Twitter and Facebook to see what others think. . Daniel Honigman (@DanielHonigman) March 22, 2013. A company branded address seems more professional. Jordan Parker (@JordanAleah) March 22, 2013.

Brands 273
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This Week in Social Media – 5/8/2013

Social Media Marketing

Video, mobile, content marketing secrets, Facebook statistics, brands playing with fire via controversial co-creators and more, it''s This Week in Social Media. For autos, even the Super Bowl didn''t help, as social sharing around that content fell flat in Q1 2013. Why does your brand need a content studio?

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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Stories on Facebook were rather slow to take off.

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This Week in Social Media – 7/17/2013

Social Media Marketing

Here are four keys to turning customers into brand advocates. Platforms Examples from five brands that have used Instagram video include strategies such as taking fans behind the scenes, launching a product, telling the brand story, giving demos and being entertaining. Be vigilant, community managers.

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How Will Ford Go Further with the Launch of the 2013 Fusion?

Social Media Marketing

Well, we're about to do it again for the launch of the 2013 Ford Fusion , which we revealed at the 2012 North American International Auto Show, where we debuted it to 2,500 media, including 150 bloggers we hosted from around the world who produced some amazing content. Why Transmedia for the 2013 Ford Fusion? What's Next?