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Google’s BERT Update: Embracing Customer-Centric Conversational Marketing

agora pulse

So, what does this mean to marketers? Hummingbird Update was announced back in 2013. With Hummingbird, the digital marketing community was introduced to a new concept, i.e. “things-not-strings” which means that now Google is using its existing and ever-growing knowledge graph (i.e., Customer-centric content marketing .

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The Moments That Made Social Slam 2013 Momentous

Waxing UnLyrical

at SMMWorld: “At the recent Social Media Marketing World event, I ran into Ian and asked him how many sessions he had attended and he said ‘none.’ That’s where the conversations and relationships are taking place.’ Social Slam 2013. Social Slam 2013. Marketing 101: Surviving Social Slam.

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7 reasons I’m thrilled about AllFacebook Expo 2013

Firebelly

When: June 5, 2013. Each year MediaBistro hosts AllFacebook Expo which provides the world a deep look into Facebook innovations and issues impacting both social media and digital marketing. This will be a conference rich in conversation and discussion between breaks and during meals. Where: Hilton San Francisco Union Square.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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Not Everything Has Changed

Jon Loomer

The Facebook pixel was original a conversion pixel that was only used for tracking. The best ad gets conversions. Don’t Ignore Underrated Placements In 2013, I wrote about how you shouldn’t ignore the sidebar (right hand column) placement. Unethical marketers will always do unethical stuff for short-term gain.

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This Week in Social Media – 5/22/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Lee Odden has them.

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Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity SMM

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. Inbound marketers plan to hire an average of 9.3

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