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Why “Hidden Like Counts” Won’t Hurt Influencer Marketing

Ignite Social Media

Based on the expansion, it now seems more likely than not that the platforms will permanently change to hidden like counts. While this isn’t the best news brands have ever had in social media marketing, it’s also no cause for panic. That began to plunge in December of 2013 and total engagements fell right along with it.

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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Big brands don’t seem to like SMS as a marketing media.

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Here’s what you need to know about the Google+ shut down

Sprout Social

This wasn’t too surprising to a lot of social media marketers and experts who had been anticipating the downfall of the platform for a while. Since 2013, Google+ had been experiencing low activity. billion registered users , only 359 million of them were active on the platform. While there were 1.15 Let’s take a look.

Google 109
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I Asked 13 Buffer Leaders for Advice on Succeeding in My New Role

Buffer Social

While he has worked mostly in iOS and apps, he’s also dabbled in marketing, too — Andy’s had a hand in building almost every part of the Buffer website! Social Media is always changing, and platforms come and go. ⏰ Time at Buffer: 11 years, 6 months Andy was one of Buffer’s earliest hires. ” 5.

Team 79
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It’s Official: Twitter Files For IPO.

Myrland Marketing

. — Twitter (@twitter) September 12, 2013. This will be a continuous struggle for them, and a challenge they will have to overcome as they strive to maintain and grow market share, as well as share of user. HOW WILL IT FARE? THE WILD, WILD WEST MENTALITY. On to Twitter…that is why we’re here, isn’t it?

Twitter 70
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The History of Social Media in 33 Key Moments

Hootsuite

It depends, but early social media platforms started to pop up in the late 90s to early 2000s, with the technology budding as early as the 70s. Foursquare’s geolocation API was used for geofilters and location tagging in apps like Snapchat, Twitter, and Instagram. So, how old is social media?