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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Big brands don’t seem to like SMS as a marketing media.

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Twitter Changes the Social Data Ecosystem

Net-Savvy Executive

Today''s announcement that Twitter is buying Gnip raises big questions about the market for social media data. Twitter has bought other companies in the social media analysis space— BackType (2011), Bluefin Labs (2013), Trendrr (2013)—but Gnip is a bigger deal. If you weren''t sure, things just got interesting.

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10 Search and Social Posts You Don’t Want to Miss (1.7)

Josh S Peters

By using statistics, we can overcome these situations and generate actionable analysis… How to Do SEO in 2013. Wouldn’t it be awesome to have your own army of word-of-mouth marketers, standing by for deployment at your beck and call? Statistics is all about collecting, analyzing and interpreting data.

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The History of Social Media in 33 Key Moments

Hootsuite

Foursquare’s geolocation API was used for geofilters and location tagging in apps like Snapchat, Twitter, and Instagram. Apparently, A LOT of people (like 45 million unique viewers by 2013 ) love watching live-streamed video games. In 2021, Instagram merged IGTV and Feed videos into a single format: Instagram Video.

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5 Data-Backed Social Media Trends You Need to Know for 2019

Buffer Social

Which is exactly why today we’re covering 5 data-backed social media trends you need to know to make 2019 your best year yet with social media marketing. Trend 5: The evolution from multichannel to omnichannel marketing. The release of the WhatsApp business API in August 2018 will continue to be a total game-changer in the industry.

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Where to Find Twitter Trending Topics for your Online Marketing

Devumi

Marketing with Twitter trending topics is a strategy that combines careful planning, even more careful research, and a bit of dumb luck. For contrast sake, I’ll show you a complete trending hashtag marketing #fail while I’m at it! They had some great fun, made lots of new Twitter friends, and did some great marketing.

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Who will win the video app wars?

Janet Fouts

We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference. Who will win the video app wars?

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