article thumbnail

Why “Hidden Like Counts” Won’t Hurt Influencer Marketing

Ignite Social Media

Engagement Rate Has Always Been a Relative Metric. That began to plunge in December of 2013 and total engagements fell right along with it. All of our analytics teams have adjusted to a new normal for what constitutes good engagement and the algorithms still favor quality content in terms of exposure.

article thumbnail

10 Search and Social Posts You Don’t Want to Miss (1.7)

Josh S Peters

By using statistics, we can overcome these situations and generate actionable analysis… How to Do SEO in 2013. Twitter announced it will soon introduce two new meta-data fields for their API: language and filter level. Brands seek to engage their fans, friends and followers; some even go so far as to buy fans.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

It is one of the most effective ways to spread brand awareness to scores of followers, to reach out and engage with them. Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. Directly and organically engage with your target audience. in revenue per $1 spent. Gap’s Styld.by.

article thumbnail

I Asked 13 Buffer Leaders for Advice on Succeeding in My New Role

Buffer Social

  You will not only build closer connections with your team members by engaging in their work, but you will also gain a deeper understanding of the intricacies of Buffer.  I was pretty early on Twitter, and since then, an early adopter of quite a few social networks over the years (App.net, Mastodon , etc.).   4. Åsa

Team 79
article thumbnail

How To Schedule Instagram Posts

The Social Media Hat

The Instagram community has grown from 90 million active users in January 2013 to more than 400 million active users in September 2015. In a study of 100 top brands, engagement per post has grown at a rate of 53% year-over-year. Tweet this! Tweet this! In a study of 55 brands, the brands posted an average of 1.5 times per day.

Instagram 166
article thumbnail

Here’s what you need to know about the Google+ shut down

Sprout Social

Since 2013, Google+ had been experiencing low activity. Since this bug was affecting the platform’s Application Programming Interface (API) and some of its users, the company decided to expedite the shutdown. The initial announcement also stated that Google would complete the Google+ shutdown in 10 months. While there were 1.15

Google 109
article thumbnail

5 Things You Need to Know About Google’s Mobile Changes

Convince & Convert

Google introduced this functionality in 2013 to encourage the use of previously installed apps when users perform searches on Google and Android devices. Developers need to implement the App Indexing API into the mobile app to get started, and then annotate their website pages with app links that can be opened in the mobile app.

Mobile 60