Convince & Convert

MAY 1, 2015

It’s been nicknamed “Mobile-geddon.” There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Second, apps will be discoverable in mobile search results with deep links driving new app downloads. Unplayable content.

Mobile 60

Mobile API SEO Google 60

Kikolani

MAY 26, 2016

Mainline Menswear achieved a 45% rise in direct traffic and a massive 93% rise in mobile traffic. Bulmers Irish Cider increased sales by 50% and achieved a jaw-dropping 73% conversion rate by combining SMS with geofence. And a 73% conversion rate for SMS… I mean, come on! An ROI of 500% and 680%…no kidding!

SMS 87

SMS Marketing ROI API 87

Buffer Social

JANUARY 2, 2019

Brian : Mobile usage and even shorter attention spans will continue to increase the popularity of short-lived content in 2019, especially with Millennials and Generation Z’ers, who thrive on their relationships with brands being authentic and meaningful. And it has been showing a general upward trend since 2013.

Trends 111

Trends Social Media Data Authentication 111

Janet Fouts

MAY 4, 2015

Shortly afterward Facebook launched their own app, Riff for mobile devices which allows you to create a video on your device and your Facebook friends can add their own clips to the video creating a collaborative story. Then there’s Hang w/ which launched in 2013. Here’s the gist of the conversation.

Video 70

Video Ustream Twitter API 70

Janet Fouts

MAY 4, 2015

Shortly afterward Facebook launched their own app, Riff for mobile devices which allows you to create a video on your device and your Facebook friends can add their own clips to the video creating a collaborative story. Then there’s Hang w/ which launched in 2013. Here’s the gist of the conversation.

Video 70

Video Ustream Twitter API 70

Social Media Marketing

MARCH 27, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 164

Social Media Mobile Nielsen Press Release 164